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Home Blog Page 6486

Communicate A Greater Purpose

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In business, it is always easier to execute a new, hard and great mission than a marginal one. Men and women easily sign up for things which are GREAT than things which are ephemeral. Yes, it would be easier to execute Tesla mission than another typical car company like Ford or Peugeot. While great people will line up for Tesla, many would be unresponsive for another Ford or Peugeot company!

At different levels, a Call to Mission requires extremely committed people. Even in your business, you must have that capacity to find and recruit people that can help you execute a great mission. You must prepare them. Equip them. And push them to come and get glory.

As a founder or project champion, that is your challenge. When no one wants to work with you, it means you could be trying to solve a mundane problem. Sure, you are fixing a friction and you are solving a business problem in the market. Nonetheless, it is not challenging enough to inspire the best you need to help you execute. If you have that talent paralysis, you may need to go back to the drawing board. Yes, you need to distil the vision further. That is the only way you can get believers for the mission.

When Mark Zuckerberg says he wants to “bring the world closer together“, via Facebook, he has put a great vision. It is certainly new and it is worthwhile. The newness and hardness are not necessarily a function of technology, but rather the aspirational quality of the mission at hand. When Google says it wants to organize the world’s information, it has something many people, across generations, would commit to help it execute.

In our age, you can sign up a whole village if you say you are going to the moon. But if you say you want to dig the ground, many will not show up. Going to the moon is new and harder; men and women would be inspired by that possibility. Digging the ground is easier and stale; few people would want that. The best talent would congregate for the moon business while the digging ground one will struggle. Do hard but great things, and the best will like to work for you!

It is counterintuitive – founders who typically succeed are those who go out for new and hard challenges! They easily mobilize the world to execute what they want done. The other founders (who play safe) struggle to find believers, and they typically fail because the best do not want to work on marginal problems.

The deal is clear: find a way to communicate a greater purpose with passion so that people can join to help you. I want to “unite African payment” is far better than I want to have a “platform for people to pay”. I want to “help people live fuller and healthier lives” is better than “I want to build a clinic”. That distillation anchors many things, and you must get the right message for your startup. You need that, if you want the best to wear your company badge.


Culled from Written Materials of Tekedia Mini-MBA Week 2

Week 2 Session

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Notes: As requested, we have created a LinkedIn page for this program for members who plan to add it in their profiles. The page is here. Again, do not use “MBA”; always add the “mini” in front as this program is non-credit and certainly not degree-awarding. We’ve updated the Written Material for minor typos (Figure […]

This post is only available to members.

Learning Digital PR Techniques from FCMB’s Scholarship Award to Dele

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Twelve days ago, fortune smiled on a 7-year-old-girl in the heart of Ondo town in Ondo State, South West Nigeria. The little girl identified as Dele simply got popular when she was spotted by a twitter user doing her homework with the light from the ATM gallery of First City Monument Bank (FCMB). The tweet caught the attention of other twitter users who made the tweet to go viral until it got to the ears of the management of the bank. Since that incident a lot has happened to change the fortune of the little girl. The management of the bank had looked out for and got Dele. It has also promised to sponsor Dele’s education. Barrage of comments has been recorded over this incident that has put the FCMB brand on the lips of the people online.

People have commended the bank for its humanitarian move. Others have taken a look at the incident within the background of the decay in the Nigerian system blaming government for making Dele’s quest for good education arduous. What are the implications of this smart move by the bank on its brand? Are there digital PR lessons to be learnt from this move many have considered as top notch CSR stunt? These questions are the focus of this piece.

A flashback to selected similar incidents

This incident brought to the memory similar breakthroughs facilitated via the internet. In 2016, Olajumoke Orisaguna had a course of her life completely changed when she walked by the location of a photo shoot by Nigerian photographer cum musician, TY Bello. The lens caught her unaware with her tray of bread. Since then, her life has not remained the same again. TY Bello posted the photo on Instagram and she was located by people. This sudden change of fortune brought her fame, a job and even scholarships as two Nigerian companies offered her scholarship to make her life sustainable.

June 2018 was the destined date for a group of Nigerian street children to be set on the path to greatness. Their dance video became viral and got the attention of singer, Rihanna and super model Naomi Campbell. Due to this internet breakthrough, the children whose ages range from 6 to 16 had landed a number of deals including  featuring on Nigeria’s singer Amanda’s homage to the Super Eagles before they played in the 2018 World Cup in Russia.

In another similar incident in 2019, another young girl had a taste of fortune when her neighbour recorded her ranting after she was sent away from school for the inability of her parents to pay her school fees. When the video hit the internet, it caught the attention of celebrities who leveraged on that to locate the girl identified as Success. They raised funds for her education beyond the primary school level.

In the third quarter of 2019, a Nigerian cleaner was recorded dancing as he cleaned the streets in the summer heat in Abu Dhabi, United Arab Emirate. The 26-year-old man identified as Lucky Etinosa Aivinhenyor had barely spent four months in UAE before luck smiled on him through the internet. He was an employee of the Abu Dhabi Waste Management Centre, Tadweer.  The video which became viral in Dubai brought him fame, accolades and a sum of $272,253.

The Digital PR Lessons

From the brief reflection, it is clear that the internet is becoming a sort of Messiah for ordinary people. It also reveals that a number of positive perception could be generated for brands either individuals or corporate. There is good in doing good so the saying goes.

#Issue monitoring. A PR function that ensures issues in the industry and the general environment are monitored with a view to identifying threats and opportunities. This enables the person in charge of communication to strategically analyse and deal with the issues. In this case, the FCMB’s communication team did a scan of the twitter environment to identify the issue of the girl reading under the light of the ATM gallery. It was a smart move to have hijacked the case and turned it into a positive PR move for the bank. In this era, issues could be monitored on and offline as demonstrated by the communication team.

#E-word of mouth. When consumers reflect their interest in a company’s product or service in their dialogues, there is a word of mouth. It is useful for its credibility and believability. In the case under consideration, the kind of words of mouth generated through the move to sponsor Dele’s education by the FCMB is a naturally occurring words of mouth which is different from a deliberate attempt by a company trying to get talked about. That it happened on the internet is a plus. No one can predict its level of spread. It has spread beyond the customer base of the bank.

#Demonstrated Corporate Social Responsibility.  What FCMB did was to create an image of a corporate body that takes its responsibility to the society very seriously. The image is undoubtedly boosted. The thread did not start from the bank, but it hijacked it and made it a plus to its own image among other banks in the country.  To many, FCMB became a buzz word for a socially responsible corporate organization for that period.

Digital PR is for now and the future. The demographics of consumers and service users has changed. Today’s service users are more sophisticated more than ever before. The earlier businesses, small, medium or big, realize this fact, the better for them.

Akinbamiro Akinniyi speaks on the challenges of Nigerian Youth and the Opportunities on LinkedIn

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Akinbamiro, a content marketer and human coach talked about unemployment, challenges in the country and how to utilize the LinkedIn platform for the benefit of business and individuals.

Kindly introduce yourself to the audience.

I’m Akinbamiro Akinniyi, I love to impact humanity positively in different areas of life.

I see that about you all the time. Can you share more about your career?

Thanks for the commendation. I have been a passionate digital consultant, I have helped a couple of individuals and organizations to accomplish their goals via the digital marketing space. I breathe content marketing on a daily basis, lol. I have also helped individuals and organizations with business development ideas that can help grow their businesses in a highly competitive and fast growing business environment.  With the recent increase in technological advancement, I help people to move ahead and accomplish their purpose.

You are an advocate for change. With the current situation in the country, what can you say about it?

We have a serious issue at hand in our Nation today, but we can’t look the other way and pretend that all is well when things aren’t really working well as expected, especially with the current rate of unemployment within the Country.

And let’s not all forget that “an idle hand is the devil’s workshop “, the rate of unemployment rate within our Nation has to be looked into.

Underemployment is another menace which has already bedevilled our society, how do you expect a graduate who has painstakingly earned a degree to go home with #30,000 naira per month(less than 100usd) in a month, that’s not fair! Considering transportation and feeding alone, excluding clothing and other things,  30,000 naira per month with the current rate of inflation within the Nation is not the best.

You schooled in Malaysia, how would you compare life over there with what we have here?

Yes, I had my MBA in Malaysia, the life over there can’t be compared with what we have over here, to be candid. I feel there are few things we can learn from Malaysia, for example, Malaysia created roads mainly meant for bike riders. The first time I noticed it, I was quite astonished. The cost of living is also commendable. Housing and transportation is also affordable and comfortable for both citizens and foreigners depending on your income. In Malaysia, a diploma holder could afford to live a normal lifestyle and have access to a lot of benefits, but in Nigeria, you know what truly obtains, even many PhD holders still struggle to survive. But hopefully, we will get it right soon.

With the rate of unemployment in the country, what can youths do about this?

Please before I make my suggestions clear, I’d like to point out something, we need to work fast to salvage the current situation, how? As a detribalised Nigeria, I’ll want to say it’s of noteworthy the boi-boi entrepreneurial system of the igbos, the system is a good one, this could help reduce unemployment in our Nation , if the Central Bank, notable financial experts and investors can look into this, imagine if an entrepreneur has 5 guys or ladies who work under him or her for a period of 5 years and they all learn art of the business effectively, and they are helped to set up their own business, that’s 5 new businesses within 5 years, now imagine if 500,000 business owners are supported to do such in 5 years, it means that 2.5 million jobs will be created in 5 years. Every state should also a vocational centre where a lot of skills can be learnt and youths should be helped in setting up businesses either by government, supporting private organizations or groups of helping Nigerians in the diaspora.

Now to the youths:

Every youth should also awake to the realities within the Country, gone are the days when your degree will automatically land you a job, there are only a few jobs out there now, with a lot of people contesting’ for them. I recalled how I went for an interview which was within 3 conference rooms, told that I passed, but they never gave me the job! Those who never showed up got into the Company! It’s time to learn new skills, If you look around there are opportunities, you only need to identify them, learn from online platforms, Acquire skills from vocational centres, learn on how you can leverage the social media to attract opportunities, attend seminars, network politely and efficiently, join NGOs as a volunteer, etc,  “there is always light at every dark tunnel”, no youth should also give up easily irrespective of the present situation. Things will surely get better in our Nation.

Wow, that’s a good point of view. Let’s talk about LinkedIn, how can it help to solve the problem of unemployment?

I love this question, LinkedIn can help a lot, I keep doing research about this great global platform of opportunities! I keep realizing new things anytime I conduct any form of new research. LinkedIn is a platform with a lot of HR professionals, decision-makers  in various organizations seeking for the most suitable candidates, for available positions within their various organizations. Hence, a job seeker should ensure that he or she properly optimizes his/her profile. If that is done, he or she could be contacted by any organization, it normally comes as a surprise! Many have gotten jobs(remote, part-time or full time) through LinkedIn. I know a few people like that.

On LinkedIn also when you are creative and display it consistently, people from different parts of the world would want to know you more and how you could help progress their business, hence, you land yourself an opportunity, etc. On LinkedIn, In 2019, over 5 Companies in the US who didn’t check my present location properly before reaching out wanted me to work with them, but I had to be honest about my location.

Surely, LinkedIn is the platform to be for any youth or adult seeking opportunities.

I could remember when you featured in a magazine, how did the publishing company contact you?

Hmm, it came as a surprise, I never knew the editor was observing my activities on LinkedIn from New York, USA. She liked the way I wrote about the state of the Nation, promoted Nigeria and Africa, and how optimistic I was to see things change for the better. She sent me a message and I positively responded, that was how I grabbed the opportunity.

But I’d like to mention, just to clear the air, I’m not being paid for promoting my Nation, it’s just an obligation that I saw it’s needful so as to help attract foreign investors because of the current level of unemployment within the Nation. The words of J.F Kennedy motivates me a lot “Ask not what your country can do for you – ask what you can do for your country,”

That’s a Great perspective that every Nigerian must adopt. Do you have any project that you are currently working on?

Yes, I’m definitely working on something. Which will be out soon! Kindly keep your fingers crossed! Thanks.

What would you like to tell the youths?

No one should lose focus irrespective of the current challenges, when there is life, there is hope,   they should consider some of the beneficial steps I mentioned earlier. As a youth too, I met with challenges, but I stood up against those challenges, challenges create opportunities only when you think positively!

Thank you, Akinbamiro, for your time. I wish you a wonderful weekend.

It’s always a pleasure, Chinedu. I look forward to doing this with you again in the future.

We Need a World Without Borders, Hammed Alabi Kayode Laments.

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Can we just have a world without borders?

It hurts me when people are being denied movement because of their colour or any reason.

Hammed was a victim of this ugly scenario and he aired his disappointment with the Indian government.

Here’s what he shared with me:

Hammed, what’s the latest development about your travel to India?

I mean I have been selected as a young co-facilitator to facilitate a learning summit in India. I will be traveling alongside other young Co-facilitators from other countries but with what I am seeing, it seems I am the only young Nigerian traveling for the summit. My role at the Summit is to create action steps and experience that allow school leaders and teacher trainers in India to support young people in Punjabi to live holistically.

However, I am disappointed by my country’s visa policies as Indians do not accept E-visa for Nigerians despite what they do for other countries like Ghana, I think Mali. Others got their visas but I am just the only one who didn’t get it. A business visa takes 35 days before you can get it in Nigeria but in other countries, it is 3 working days. That is an Injustice. I shared a similar ordeal traveling to the UK last year.

I am very sorry this happened to you. What have you done towards this disappointment?

I mean I have sent several emails to the embassy, I didn’t get any response. I wrote on social media and tagged the Prime Minister of India and the Government of India but nothing pulled through. A connection connected me to the Ambassador. It seems something is going to work but I applied for a Business Visa and according to the rules I have to wait for 35 days. Honestly none of us is at fault and even the organizers but it’s Just my country’s foreign policies and not strengthening ties within countries. Nigerians go through hell trying to get a Visa. Most especially young changemakers working and changing their communities locally. Most times they get opportunities to travel and build more capacities. But Visa remains a stumbling block for them. One of my friends in the education and development space was recently not allowed to board in Turkish Airline because they felt she would run away. However, she has been cleared to get a visa on arrival in Tunisia.

That’s ridiculous Hammed. What do you think the government can do to ease this kind of problem in the future?

Nigeria has been a great nation that everyone respects even up till today. Nigeria is blessed and many different countries travel down here for many different reasons.

I think it’s important for the government to strengthen ties between nations and put structures in place that allows easy verification of citizens and build alliances that encourages international travels and easy visa processing. I think it’s a conversation we need to have or start having.

Visas to other countries have always been a problem and it’s a shame to our beloved country. However, how have you been able to manage the disappointment?

I mean it’s so painful that some of my dreams get clouded in visa.

However, I was doing something before the opportunities to make a global impact. I mean things happen and I can change the fact that Nigerians find it difficult to access some opportunities. The most important thing is to make Nigeria great again and be a country that others respect and value. And this is through the work that I do with children in rural communities. They will be the solution to many of these problems. So I don’t think about it too much. Yes I can be angry but I just move on.

You are always a changemaker my friend.  So what have you been up to since the visa brouhaha?

I mean I have been leading projects in different African countries through my work with Peace First. Proud to see what young people are doing to solve injustice in their communities from a young girl in Madagascar.

She’s working to ensure that Gender-based violence ends in her community and to a young Nigerian working to ensure people have access to good eye services. Supporting this project brings me joy and I am happy to be a resource to them and creating continental change. I will also be speaking at the Social Media Week on how we can harness social media to promote human progress. Excited about what will happen at the event. My organization KLCI is also planning some programs for children in rural communities and students to help them develop critical life and 21st century skills needed for the workforce.

You are a machine. I am happy to know you. What do you have to say to the government of India?

Thank you man. Nothing for real. Maybe they should give us an opportunity to also apply for an e-visa. Sometimes, it’s very stressful going through the embassy and many travels from different states because they have only two embassies.

Also, they should be an opportunity to expedite the visas, the U.K government does. There is also so much we can learn from each other. We have so many problems in common such as poverty, lack of access to quality education etc. We can leverage our Human Resources to create change and Visas should not deny us of the opportunities we can create within both countries.

Thank you Hammed for the information. I hope issues like this won’t occur again.

I mean it will still happen, so far we live in a world with borders. Maybe we need to review our meaning of global citizenship and global community and live by its value. I want to see a world without borders. I am very sure people will be scared of security and countries might be scared of losing their citizens however this is a call to make our nations livable for citizens most especially the Nigerian Government. So people would not have to migrate. However, my meaning of without borders reflects around ease of access to entry. So far verifications can be confirmed and done. There are a lot of lessons that can be learned from the United Arab Emirates, how ease of access has boosted their economy. Visas are easy to get and they monitor you once you enter their country. UAE remains a great example of a 21st century nation we can learn from. So let’s fix the gaps in our countries and ensure we solve our own challenges and then an open border can be advocated for. Not opening it down so dick and harry can enter. But again ease access for opportunities amongst nations. Business, trades etc.

Sounds good but can that be possible?

Maybe or maybe not.

Maybe the future generations would change it.

Where we respect humans and respect them, whether they are blacks or white and just treat them as humans 

Again, Visa would continue to be an issue, so far we live in a world with borders, we need to ease access to entry to foster collaboration amongst countries.

Thank you, Hammed, for the wonderful chat.

It’s always a pleasure, Chinedu.