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Creating The Sustainable Tripod – Technology, Trade and Tourism

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Financing trade

The 2016 global fall in crude oil prices made economies like Brunei which though not a major global producer like the OPEC countries suffer an economic recession. Despite Brunei’s small size and population with her competitive advantages such as her location, 2nd highest human development in the South East Asian region along with other factors, she can build a smart sustainable economic future beyond oil for her citizens to prosper in the current Fourth Industrial Revolution. I propose a road map to make this possible anchored on technology and tourism below:

Masa Depan Brunei programme should include Future Ready Skills: Just like neighboring Singapore which has launched Skills Future Programme to prepare its citizens to become globally competitive by investing in their capabilities with skills for the current technological era, Masa Depan Brunei initiative for the youths should include trainings in critical thinking, design thinking, emotional intelligence, agility, adaptability and collaboration. Other areas include negotiation, data science, business intelligence, machine learning, deep learning, computer vision, blockchain, robotics, embedded systems development, industrial design, product development, and additive manufacturing. These will make Bruneian youths compete with their ASEAN peers, rest of Asia and the world as an outsourcing hub for global technology giants like Apple, Amazon, Alibaba, Tencent, Microsoft, SAS, SAP, Sales Force, Facebook, Microsoft, Google, and IBM that will employ them to work on their projects and pay them higher wages than the oil industry which most of them crave to work in will.

Establishment of Brunei Young Entrepreneurs Fund and Scheme to boost startups: His Royal Majesty, Sir Haji Hassanal Bolkiah(Yang Di Pertuan Agong) who is also the Honourable Minister Of Finance should establish a $100million Brunei Young Entrepreneurship Fund and scheme. This initiative will groom 2,000 youths in a bootcamp partnership with Microsoft for Entrepreneurs, Alibaba Academy, Google and IBM on how to build and scale sustainable businesses for this digital era. Upon completion of this programme, they will have to come up with innovative ideas to solve the problems of ASEAN, Asia and other key global Islamic markets like Turkey, etc to sell their products. About 8,000 jobs will be created since each of the 2,000 entrepreneurs will be mandated to create 4 jobs.

Brunei Investment Agency should Invest in global Technology companies and startups to increase its Assets: The state sovereign investment vehicle, Brunei Investment Agency should redesign its investment areas and acquire equity in technology companies like Alibaba,Tencent, Microsoft, Google, I-Flytek which develops speech recognition technology for most Chinese tech brands like China Mobile, Sensetime and China’s No 1 Insurance brand Ping An as well as fast rising global startups. With their market value growing exponentially due to their category king status, acquiring equity in these brands will increase BIA’s assets under management to about a $100billion in a few years to come.

Establishment of a Free Trade Zone: Brunei should establish an Industrial Park cum Free Trade Zone which will target investments worth $100billion in oil and gas based industries, light manufacturing, agro allied, industrial equipment, etc. About 20,000 direct and 100,000 indirect jobs can be generated through this project. Their target market will be the ASEAN sub region and Asia Pacific markets.

Partnership with Emirates Airlines or Singapore Airlines to promote Brunei Tourism: The Tourism Promotion Agency of Brunei should seal a partnership with leading airlines like Emirates Airlines or Singapore Airlines to promote Brunei as a global tourism destination which is ready to welcome tourists.

Partnership with Alibaba to attract Chinese tourists: The Brunei Tourism Development Agency should seal a strategic partnership with Chinese E-Commerce giant to promote the sultanate as a destination for tourists from the Middle Kingdom. The Jerudong Resort should be resuscitated while IstanNurulIman Palace which is the world’s biggest and most luxurious can be made an attraction which will attract over 1 million visitors like the Queen of England’s Buckingham Palace.

Marketing Brunei Tourism through Soccer Sponsorship in England: Considering Brunei’s ties with England, its tourism promotion agency should sponsor a top football club in the English Premier League like Manchester United, which is the biggest with a massive global fan base beyond England of over 100million. Rwanda which is now Africa’s destination for tourism related events marketed herself by her partnership with Arsenal Football Club. Brunei Tourism should do the same.

Organize the Brunei UEFA Champions Cup: A Cup tournament sponsored by the Sultan Of Brunei which will involve the leading teams from the top soccer leagues in Europe as pre-season competition will boost tourist influx as fans from these clubs will visit the sultanate to support their teams contributing to boost in GDP.

Organize The Brunei Grand Prix: As a lover of cars and the world’s largest collector, The Sultan Of Brunei should in partnership with Formula One organize an annual Brunei Grand Prix. This will attract the world’s best racers like Lewis Hamilton, Sebastian Vettel etc. boosting its tourism and economic GDP.

Organize The Brunei Marathon: A gold label International Marathon in conjunction with the International Amateur Athletics Federation should be organized in Brunei annually which will feature not less than 100,000 participants from across the globe including elite athletes will also increase its tourism receipts and make it a destination for sports and fitness.

Organize The Brunei Open: As a tennis player, His Majesty should seal a partnership with the International Tennis Federation to organize the annual Brunei Tennis Open which will attract leading stars like Novak Djokovic, Rafael Nadal, Roger Federer, Serena Williams and Naomi Osaka amongst others competing for the prize money which will also be an attraction for tennis lovers across the world.

Brunei needs this economic redesign which has transformed the Emirate of Dubai from being previously oil dependent to a sustainable tripod anchored on technology, trade and tourism.

Attend FUTO Alumni Biennial Lecture – Oct 24th, Lagos [Video]

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There is nothing FUTO (Federal University of Technology Owerri) has not given me. I was on the mountaintop few years ago when the University asked me to deliver the University Public Lecture, becoming the 15th person in the school history. As a student in FUTO, I listened to  one of those lecturers delivered by Obi Prof. Joseph Chike Edozien, the Asagba of Asaba, a former professor in MIT.

On Oct 24th, I will have the honour to deliver the 2019 FUTO Alumni Biennial Lecture, speaking on a topic The Pursuit of Exponential Development.

This video (below) will be on air across Nigerian TVs. My alma mater, FUTO, has been raising a generation of technical leaders for the world. You will meet Dr Kingsley Fregene:

“Kingsley Fregene is the Group Leader for Robotics & Intelligent Systems at Lockheed Martin, Advanced Technology Laboratories (LM ATL). His team develops advanced Robotics, Autonomy and Unmanned Systems technologies for missions in aerial, ground and maritime environments.”

He is one of the most important men in U.S. defence! He was my mentor in school, two years ahead of me, and simply “peerless”. When I graduated, I followed his path. He is a Nigerian.

Details and how to register free on click.

How to Promote A Travel Agency In Nigeria Without Spending Much

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The travel agency industry in Nigeria is overcrowded, so it is difficult to get customers constantly. To sustain their business, the big players in the industry spend a lot of money on advertisements — most especially on traditional advertisements.

For the small players, they have to use fliers and word-of-mouth marketing, which aren’t bad but limited in terms of the number of prospective customers that can be reached.

If you own a travel agency in Nigeria, whether big or small, and you want to reduce your marketing and advertising cost but increase your revenue, this post is for you. This post will show you how you promote your agency without spending much money.

Heads-up: the easy way to market your travel offers without spending much is through digital marketing. So, this post is about digital marketing strategies that you can use to promote your travel agency in Nigeria.

How to Promote Your Travel Agency in Nigeria

  • Get a responsive website

A website serves as a 24-hour online office that people can visit to find out information about a business. Thus, it is the first place to start the promotion. And you want to ensure that the website is responsive to all devices – computers, tablets, phablets and phones.

Aside from that, the website should have detailed contents of your agency and travel packages. Most importantly, the website must carry breathtaking images – and videos – from the travel destinations you are trying to sell.

  • Investment in SEO

Having a website for your travel agency in Nigeria is not enough. If you want to promote your business without spending much, you need to invest in the search engine optimization (SEO) of the website. SEO helps drive customers to your website for free.

We have the local SEO and the organic SEO, and it is important you do the two. For organic SEO, you would need to research the keyword that intending travellers are using to find travel agencies in Nigeria. You would then make sure your website is on the first page of Google, by providing quality contents on the website and ensuring reputable websites link to your website.

As for the local SEO, you would need to verify your agency with Google My Business and get listed on local directories in Nigeria. SEO can be very technical; so you might want to contact an expert to help you out.

  • Blog regularly

Blogging and SEO go hand-in-hand. So aside from trying to optimize your travel agency website, you should also open a blog on the website. Through the blog, you can write on a range of topics related to travel and use them to attract more traffic to your website.

Blogging helps position your business as a thought leader in the industry.

  • Invest in online campaigns

SEO and blogging are longtime strategies. They can take as long as one year before you start getting a return on investment. Besides, Google isn’t the only platform visited by people looking for a travel agency in Nigeria. Therefore,  you need to invest in paid online campaigns.

Through the campaign, your offers can reach people on social media, travel blogs,  YouTube, among others. By investing in paid ads, you can make quick sales, as they will increase the awareness of your agency. Popular online advertising platforms that you can use include Google Ad, Facebook Ad Manager, and Twitter Ad Manager.

  • Build an email list

As it is all over the world, business owners in Nigeria prefer to buy an email list than to build one. Unfortunately, it is very difficult to see an email list seller that have your target audience. Thus, the surest way to promote your travel agency in Nigeria through email marketing is to build your own list.

On your website’s main pages and blog, try and integrate leads collection form. Through the forms, you can collect countless leads, and after getting the leads make sure you send them regular newsletters. The challenge of building – and growing – an email list is that subscribers are like to unsubscribe. To reduce the rate at which unsubscription happens, make sure you only send relevant and helpful contents to your subscribers.

Most of the time, you would want the contents of your email newsletters to be on travel tips, travel ideas, as well as your travel offers.

  • Be active on social media

Social media provide you with the opportunity of promoting your agency without spending anything.  As the owner of a travel agency in Nigeria, there are a number of things you can share. As in the email newsletters, you can share travel tips and ideas, as well as industry news and your travel packages. To ensure you get high engages, make sure the images you post on social media are stunning.

You can use social media to share testimonies from your clients; you should as well get images and videos taken by your clients while in travel destinations and post them on your agency’s pages.

  • Explore forums and groups

Though Google and social media serve as the main sources of information for many Nigerians, a few people still get their information on forums and online groups. Nairaland, Quora, and travel groups on WhatsApp, Telegram, and Facebook are places you can systematically use to market your travel agency in Nigeria.

The thing is that to use forums and groups to get customers, you would have to share useful contents – instead of overly marketing your travel offers. You can get banned by the admins or moderators of forums and groups if they feel you are spamming members.

The above-discussed points are the many ways you can promote your agency without spending much. Depending on your marketing budget, you may not be able to do everything. However, I strongly advise your agency has a website, invest in SEO, and maintain an active social media presence. The three aren’t that resource-intensive, and they get you the intended results.

You Should See The Potential and Not The Competition When Helping Individuals

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Nobody wants to give, everybody wanna take. That’s the popular practice by humans. Giving help is now seen as a competitive strategy that might backfire. What has led to the decrease in genuine help over the past decades? This article explains that and more!

Life is a one-way traffic. It gets creepy and keeps playing us hard anywhere it wants us to feel the pain. But in the reality life is not a competition. Life is about helping and inspiring others, so we can all reach our potential. Everyone has goals, and we need each other to actualize these goals. It may sound funny, but humans are close-knitted animals. We tend to need the support and care of each other.

A Couple Having a Healthy Relationship, Image Courtesy of The Today Show

Take for example, in a relationship. There is flow of communication. There is a close built circle of love and foundations to making sure the relationship survives its early years. In the family circle, we see the same thing too, you fight with your siblings, they eat your cake and fries, they piss you off, and in the end you still love them just the way you are. So why do we get all close knitted and still find it difficult to support and build fellow individuals up?

What Makes Helping People So Challenging?

According to Science of People, it was examined that there are 4 types of people who are difficult to help. They include:

Difficult Person, Depiction Courtesy of Nourish Books

  • Downers are also known as Negative Nancy’s or Debbie Downers. They always have something bad to say. They complain, critique and judge. They are almost impossible to please.
  • Better Than’s also are known as Know It All’s, One Uppers or Show-Offs. They like to try impressing you, name-dropping and comparing.
  • Passives also are known as Push-Overs, Yes Men and Weaklings. They don’t contribute much to conversations or people around them and let others do the hard work.
  • Tanks also are known as being explosive, a handful, or bossy. They want their way and will do anything to get it.

Other reasons for finding it hard to helping others include:

1. Not Willing to Deal with Past Hurt.

Whatever unhealed pain we have from the past will eventually spill out onto the people in our lives today. Most of our irritation in relationship today has nothing to do with the person in mind, but an unresolved issue with someone in the past.

When Mark De Jesus was in pastoral work, there were numbers of people that would come into the church with a hostile position towards me. “I had really just met them, but they had this critical attitude towards me already. I knew instantly that there was hurt form a previous pastor that has not been healed and addressed”. When we are mad our spouse, it usually goes back to a pain issues with the opposite sex in our history, usually leading back to mom and dad.

Quite often, we take our hurt and we make it very black and white. We have a great journey that ended with some rough relationship departures, and we end up saying the whole experience was terrible. We end a marriage of 20 years than went sour and we see the whole marriage as being a complete failure. We look at old friendships that moved into new directions and see them as completely bad friends.

Black a white thinking is a sign of an unhealed perspective in relationships. If you look back at people as being 100% against you all the time or 100% evil in every step they took, there is probably some unhealed pain that needs to be addressed. I am careful to label anyone as a enemy, because that solidifies a hurt that cannot be healed effectively.

2. Too Many Don’t want Honest Conversation.

A startling realization occurs when you don’t have a honest relationship with someone. Many times its because the person cannot handle the truth and honest interactions. This is difficult, because a lot of times we do not know how to have honest conversations without accusing. People think they are being helpful by being honest, but they are just blasting people with accusation. Honesty needs to be handled with care.

Honest conversations bring an invitation to connect at a deeper place of trust, who show one another to be trustworthy in handling each other’s heart. When helping someone, its important to establish trust and love, so safety can be present. But even when doing that, you can still have struggles in being able to have honest conversations with people.

3. They Want You to Rescue Them.

Beware when someone puts a superman cape on you, where they want you to rescue them from their dilemmas, without them taking responsibility for change. Helping someone is useless if they do not want to do the work. You can find our rather quickly if the person is willing to do whatever it takes to grow, or if they are putting the pressure on you for their growth.

Accepting the superman cape is a very delicate position. Why? You might just become a minion! In this case, a very foolish minion. While, accepting certain responsibilities towards someone is a great step to redemption, it doesn’t guarantee genuine restoration of values on them!

How to See Beyond and Still Help!

Image Quote by Quotefancy

According to the Author of Jason Steed, Edelweiss Pirates, Archie Wilson, occasional journalist and Radio Host?—?Mark A. Cooper, he says you always have to look beyond what you can see. Life has no remote, so you have to get up and change it yourself.

In a world where it’s very rare to get the needed help from your family, friends, relatives, acquaintances, and even strangers, the lyrics by ID Cabasa in the intro of this article will quite resonate with you. However, if you have given up hope in humanity, take a look at what you can do to get back on track and become someone’s superhero!

1. Set Great Boundaries.

The most loving and healthy people often have the most clear boundaries in their life. They don’t do it in anger or coldness. These boundaries flow naturally. Boundaries are not emotional walls, but healthy setups so that the relationship can flourish effectively.

Boundary setting is actually a powerful expression of love. But most people do not see it that way. This is because so many were not disciplined properly as children, so when someone sets boundaries, they consider it an unloving act. When it reality, those boundaries allow for love to flourish very effectively. You will have the best relationships with those who responded well to boundaries.

2. Sharing Knowledge

One of the easiest ways to help others is to simply share your knowledge. You don’t have to be in front of a classroom to teach. Every day there is an opportunity to educate someone about your area of expertise. The key is to keep educating yourself so you can stay ahead of the curve.

3. Finding out what’s valuable to them

The number one rule of helping people should be to find out what’s actually valuable to someone. You may spend time and effort helping someone with something that they didn’t even want help with. Make an effort to ask them where they need help, and keep that in mind when you see an opportunity.

4. Making them aware of an opportunity

It’s important to keep an eye out for opportunities. It could be good press, a potential partner, or a general business opportunity. Once you see an opportunity, think about who could benefit from knowing about it. One of the ways I like to help my employees is to help their friends, relatives or significant others if they’re looking for a job. A lot of times I can use my business connections to find a potential good fit.

5. Volunteering your time

Time is valuable and most people understand that. When you take time out of your day to help a friend, they remember it. I try and do a guest webinar every couple of weeks for contacts so they know I’m willing to take time out of my day to share my experience with the community. Even if it’s not something as public as a webinar or podcast, set aside some time to help a contact. It could be as simple as helping them move to a new home.

Now lets face the hard fact that helping others isn’t always easy as it’s been talked about. It can sometimes derail your schedule and cost you time, money and other resources. It can even be interpreted the wrong way. However, don’t give up on helping people!


credit: top image, Helping an Individual, Image Courtesy of Mark DeJesus

The Solution to Ending Corruption in Nigeria

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If we stay united, we can end corruption.  

I sat down and thought about the level of corruption in this country. Although it is not only in Nigeria, we have in other countries as well. People no longer see any wrong in corruption. I learned that in the olden days, it’s impossible to take what doesn’t belong to you. But now, as the world is changing, so is the level of corruption on the rise.

Corruption started from when we were kids. At home, we see favouritism displayed by our parents. In school, we see different types of examination malpractices. People want to pass without reading likewise, they want to get rich without working hard. They forgot that wealth without sweat is like a house without a foundation.

We all know that corruption is common amongst our politicians. But not only amongst them, but it is also very rampant in every sector or organization.

Corruption is a form of dishonesty or an illegal act undertaken by a person or organization entrusted with a position of authority, often to acquire illicit benefit, or, abuse of entrusted power for private gain. Corruption may include many activities including bribery and embezzlement of public properties.

Types of corruption

Political corruption: This is very common. Political corruption is the abuse of public power, office, or resources by elected government officials for personal gain, by extortion, soliciting or offering bribes. It can also take the form of office holders maintaining themselves in office by purchasing votes or overriding laws. We all read how Abacha embezzled our money through political means. Also, the minister of petroleum embezzlement of money which is very acerbic. This is the highest level of corruption and it all starts right from our childhood.

Educational corruption: Corruption in education is a worldwide phenomenon. Corruption in gaining admissions to universities is traditionally considered as one of the most corrupt areas in the educational sector. We have lecturers who collect money from students in order to pass them. Sexual Assault on female students is rampant in the university as well. Many female students are facing hell in the hands of these lecturers. I know a sister that left school because of the sexual harassment from a lecturer.

Religion corruption: The world is in a mess because of this particular type of corruption. This level of corruption is not supposed to be found in religious organizations, but it is a shame to see this more often in churches and mosques. Fake pastors and Imams lying and looting the peoples’  hard-earned money. Religious leaders sleeping with their members. What a shame!

Favoritism and nepotism: Favouritism and nepotism is the father of all corruption. It exists in all the types of corruption listed above. Especially in a work environment, employees being deprived of promotion. We see many bias and prejudice in the recruitment processes. CEO/Recruiters hiring or promoting a family member or staff member to a role not qualified/suitable for, all because they belong  to the same political party. It is rampant amongst the political leaders.

When I looked at all these forms of corruption, I doubt if corruption can ever be eradicated in our beloved country, Nigeria.

Although, nothing is impossible. It can be eradicated if we put our minds together and come as one and stand against it.

We need to unite to end corruption.

Unity conquers all no matter the circumstances. Our president cannot do it alone. He needs our support.

A better Nigeria starts with me.