By Ajayi Joel

Welcome to the age of small. This is the only place big things happen.

If you’re a writer, I’m pretty sure you know there are a thousand other writers as you are. Yes, there are a thousand other painters, programmers, cooks, artistes, poets and so on.

It’s pretty easy to get frustrated in such a time like this because everyone is in a rat race, everyone is fighting for attention, every business wants to get the attention of the media, and every writer wants to get a major contract.

In such a race like this, late comers get to lose even before they start if they join in the push and pull for attention. Attention is a major key, especially in this internet age.

Are they really getting attention? Does anyone really know you’re an artist?

How many people do? How often are you getting deals?

You are actually running a race you would never win. The next social media that would beat Facebook to get 4 billion users would take decades; so, why fight for attention with Facebook?

You have an option and there’s still an easy way to get to the top.

It doesn’t make so much sense but it’s the only option you have. Besides, it’s the best option at any point in time.

It’s simply relying on the power of small.

Small is that 5 friends around your house who don’t know that you sell shoes, and they really need one each badly. Yet, yet you’re trying to get your shoes to a celebrity who already buys from a regular shoe store.

The problem with lots of people who have great ideas is that they are always in haste to the top that they miss the process or journey.

If you have an idea or whatsoever, you start from a small niche. That is a very powerful tool.

Facebook is connecting the world and you want to create another social media? Not smart. Why not connect grannies alone and let Mark deal with the rest of us?

How do you locate the small and how do you use this powerful tool against your competitors?

Well, before I tell you, I would want to put it across to you that you really do not need a million blocks to build a foundation for the tallest building in the world. You actually need just a few thousand blocks that are firmly connected to each other without any room for air or water.

I hope you know that isn’t literal?

To locate the small takes research and proper study. Instead of beating the drum and walking around town seeking who would purchase your shoes, why don’t you go from door to door in your neighborhood and get the first ten people who need new shoes, and sell to them.

That’s how you locate the small. You make researches, ask questions, to know those who need you. You find them. You don’t go around with a placard on your head informing the world that you’re a writer.

There are one million people with placards on their heads fighting for this same attention. Possibly, the largest placards will battle upfront.

However, if you leverage on the small, it helps you build a tribe: from a group of people to a town, to a city and to a planet.

How To Lead A Tribe

In a tribe, information spreads like wildfire. They share the news among themselves easily and also share it out increasing your tribe.

You just have a little job to do: LEADING!

Small is the new big in this present age. Instead of spending time yelling on Facebook that you’re a graphic designer, pay attention to the secret of small.

Email marketing channel is a marketing system that allows businesses the means of reaching out to their prospective and existing customers through promotional messages. It’s widely regarded as a cost-effective means of generating leads, improving product sales, building brand awareness, and fostering loyalty with customers. With billions of users, have it mind that email isn’t going anywhere.

Email marketing channel allows you to share messages through email channel. There are many reasons email marketing works effectively. Email can be customized for your customers “Call To Action”, request feedback from your customers, and lots more.

If you’re operating a business, email remains the best way in reaching out to your targeted market globally. Let’s look at it this way. Do you know any literate person that doesn’t have an email address in our contemporary world? So few. It buttresses the point why email has vital impact in our lives, one way or the other.

Compared with other existing marketing channels today, in reaching out to targeted audience, email remains the best channel for winning over your prospect’s attention, and as well as engaging their emotions. Simply, with email marketing, you can improve your revenue. Till date, email marketing remains the most successful marketing channel for building strong clients relationships.

The pros of email marketing

Permission-based: The bright side of email marketing is that it gives you the benefits of having your marketing list made up of those who truly desired often emails in their inbox. Users who are really interested in your businesses are more likely to connect with you easily.

It has Flexible design structure – you’ll be able to send graphics, text, and attach as many files as needed – depending on what suits your business. The design flexibility features offers you the scope in conveying your message to your targeted market.

It highly scalable – email marketing is a tool used in reaching hundred of audience and millions of targeted users.

Sub-division and personalization – email marketing allows you to personalize your messages as needed. Also, you will be able build your marketing list, by doing this; will allow customers receive prompt messages from you, and making those interested in what you have to opt-in for your products/services.

It is measurable – you will be able give self appraisal on your email’s campaign success through web analytics programs. You’d test different copies, designs, subject lines to see which is most useful among them easily making you to optimize your future emails campaigns greatly.

Improved sales – Making high sales can be likened to email marketing campaign; nowadays, customers get their product through call-to-action. For instance, you can sway your prospect to purchase your product over your competitors thereby giving you more sales. 

Cons of email marketing include

Spam – ‘spam’ or commercial email infuriates customers. It makes things worse if your email is not reaching the right market list; the email users may unsubscribe or delete your email lists. Hence, you should comply with the rules and regulation and never to infringe on user’s privacy

Undelivered emails – Unreached emails may be delivered to your target users if you don’t make use of certain keywords in the content of your email, hence, will get filtered out by email internet service providers and email software.

File Size – Your email content needs to be small enough to be easily get downloaded by your end users. This is because email containing lots of images may take long to load hence losing interest of your audience.

Resources and technical know-how – In having a successful email campaign, make sure you have the right content, design and user’s marketing lists. If you think you’re not up for it, be ready to outsource it to freelancers of this niche.

Some popular brands that offer email marketing

1. SWIVELTECH: Swivel Technologies end-to-end email solutions helps you grow your email list and activate the potential customers within it. They makes use of email marketing to grow businesses.
2. CKDIGITAL: It’s a digital marketing company aimed at generating leads for brands through email and newsletter.
3. LYFE MARKETING: It is an email marketing agency that helps speed up sales cycle. They are also involved in moving prospects from one stage of sales funnel to the next.

Thanks for reading!