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Relax, Nigeria Has Not Banned Using Foreign Cloud Servers

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Relax, Nigerian government has not banned hosting data in foreign cloud servers. Yes, you can use AWS, Azure and others including the local companies like MainOne and Rackcentre. That WhatsApp is fake news and should be disregarded. While the regulation used the word “transfer” and not evidently “store”, the mechanics is clear that you can be on “transfer” for decades. Government understands that. This is the National Information Technology Development Agency (NITDA)’s NIGERIA DATA PROTECTION REGULATION 2019; it is unambiguous: you can transfer (and by extension store) data in a foreign country provided that country can offer adequate level of protection. U.S. countries meet those standards.

a) a transfer of Personal Data to a foreign country or an international organization may take place where the Agency has decided that the foreign country, territory or one or more specified sectors within that foreign country, or the international organization in question ensures an adequate level of protection;

b) the HAGF shall take into consideration the legal system of the foreign country particularly in the areas of rule of law, respect for human rights and fundamental freedom, relevant legislation, both general and sectoral,
including public security, defence, national security and criminal law and the access of public authorities to Personal Data

Government is just right here: we are not yet at the level to require all citizen data to be hosted locally. Asking for that will mean Nigeria’s digital economy will collapse.

The Age of Small

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By Ajayi Joel

Welcome to the age of small. This is the only place big things happen.

If you’re a writer, I’m pretty sure you know there are a thousand other writers as you are. Yes, there are a thousand other painters, programmers, cooks, artistes, poets and so on.

It’s pretty easy to get frustrated in such a time like this because everyone is in a rat race, everyone is fighting for attention, every business wants to get the attention of the media, and every writer wants to get a major contract.

In such a race like this, late comers get to lose even before they start if they join in the push and pull for attention. Attention is a major key, especially in this internet age.

Are they really getting attention? Does anyone really know you’re an artist?

How many people do? How often are you getting deals?

You are actually running a race you would never win. The next social media that would beat Facebook to get 4 billion users would take decades; so, why fight for attention with Facebook?

You have an option and there’s still an easy way to get to the top.

It doesn’t make so much sense but it’s the only option you have. Besides, it’s the best option at any point in time.

It’s simply relying on the power of small.

Small is that 5 friends around your house who don’t know that you sell shoes, and they really need one each badly. Yet, yet you’re trying to get your shoes to a celebrity who already buys from a regular shoe store.

The problem with lots of people who have great ideas is that they are always in haste to the top that they miss the process or journey.

If you have an idea or whatsoever, you start from a small niche. That is a very powerful tool.

Facebook is connecting the world and you want to create another social media? Not smart. Why not connect grannies alone and let Mark deal with the rest of us?

How do you locate the small and how do you use this powerful tool against your competitors?

Well, before I tell you, I would want to put it across to you that you really do not need a million blocks to build a foundation for the tallest building in the world. You actually need just a few thousand blocks that are firmly connected to each other without any room for air or water.

I hope you know that isn’t literal?

To locate the small takes research and proper study. Instead of beating the drum and walking around town seeking who would purchase your shoes, why don’t you go from door to door in your neighborhood and get the first ten people who need new shoes, and sell to them.

That’s how you locate the small. You make researches, ask questions, to know those who need you. You find them. You don’t go around with a placard on your head informing the world that you’re a writer.

There are one million people with placards on their heads fighting for this same attention. Possibly, the largest placards will battle upfront.

However, if you leverage on the small, it helps you build a tribe: from a group of people to a town, to a city and to a planet.

How To Lead A Tribe

In a tribe, information spreads like wildfire. They share the news among themselves easily and also share it out increasing your tribe.

You just have a little job to do: LEADING!

Small is the new big in this present age. Instead of spending time yelling on Facebook that you’re a graphic designer, pay attention to the secret of small.

Understanding Digital Media Marketing

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By Iselowo Kolawole Kehinde 

Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission

People have to understand that digital marketing has graduated from the school of myopic mediocre thinking that it is by using new media strategies to generate leads and brand awareness.

To me, digital media is all about process automation, ease of access, convenient and speed  how? Let me explain.

Take for example the bike hailing platform Gokada, or trucking platform Kobo360, or UBA, wanting to leverage on digital technology for marketing, 3 things will happen.  

1.) Easy Integratable Application Programming Interface (API): have a part of your software application that can be easily integrated into viable platforms to be used as a driving tool for sustainable growth. Imagine Gokada or Kobo360 having an Integratable media on Ndubuisi Ekekwe tekedia or lindaikeji where they can also provide 3rd party logistics services and they take their own cut or share from every single successful ride booking or hailing.

2.) Mobile Application Version: according to a survey over 80% of users prefer mobile applications to the web version; in digitizing, one key feature is to have the Mobile Application Version of each of your product or company’s’ services readily available for each access and convenience.

3.) Software as a Service (SaaS): Users should be able to subscribe monthly, weekly or daily plans to make use or have access to your services and products at very subsidized rates and plans. Imagine Kobo360 or Gokada having a SaaS platform where you can book pay monthly rental fee or yearly.

With that said, we need to move to the general perceived definition of digital media marketing, which now involves using offline and online strategies like SEO, SEM, SMM, email marketing, tele-marketing, AdWords while leveraging on search console and Google analytics to create a comprehensive story plans.

Primary Digital Trends : Mobile Application, SaaS, API

Secondary: SEM, SEO, SMM, OFFLINE AND ONLINE MARKETING.

What Job Seekers Must Do Before Applying For Jobs in Nigeria

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By Mutiu Iyanda

We do not need to hire a microscope from the United States of America or the United Kingdom to know that the unemployment rate has been alarming in the last five years. We equally do not need to hire business experts from other countries before realising that businesses are struggling to survive and attract the right candidates for various positions due to the dwindling education standard and absence of complete skills set needed for different roles and tasks.

But job seekers would have to blame themselves if they continue finding it difficult to get their desired jobs as businesses innovate and increase their capabilities towards improved solutions delivery and mitigating the micro and macro challenges from economic and political funnels.

It is annoying that despite the staggering unemployment rate in the previous years and possible increase by 2020, Nigerian job seekers are failing to realise that their personal features and values must align with the businesses’ purposes and values. Instead of harmonizing their resources towards understanding companies and curriculum vitae development, they appropriated the resources dominantly for comprehending jobs and recruitment processes in Q1 and Q2, 2019, analysis reveals.

For instance, in Q1 2019, NNPC, Nigeria Police, Dangote, Nigeria Customs Service, Nigeria Prison Service, NAFDAC, FRSC, Nigeria Immigration and Flour Mill were the main establishments they sought knowledge about, basically to understand the nature of vacancies and requirements. This also applies to Q2 2019, when NNPC, WAEC, Nigeria Customs Service, Nigeria Prison Service, Rivers State University of Science and Technology, Ikeja Electricity Distribution Company and Delta State’s Teachers Recruitment were the most searched organisations for possible job placements.

Source: Google Trends, Infoprations Analysis, 2019

Navigate the Market: The Place of PPPT Framework

To navigate the market and survive the storms occasioned by the lack of small and large scale businesses to absorb a significant number of the graduates, the sellers (graduates) need to “SWOTise” [strengths, weaknesses, opportunities and threats] themselves along with PPPT framework. PPPT entails process, product, people and technology. At process, fresh graduates and job seekers need to devise means through which the needed jobs could be got. The first stage within the process is to be a qualified person.

By virtue of being a University or other higher institution graduates, this stage is accomplished. Beyond this, job seekers must be able to develop appropriate and valuable curriculum vitae that will attract buyers (in this case, HR person acting for the business owners or the owners themselves). Within the process, people must assist job seekers. They could be teachers, mentors, friends and colleagues. The assistance must have been got while in school and during the course of developing disruptive CV.

Having disruptive CV is a matter of doing a SWOT analysis before writing and applying for a job. Doing a SWOT analysis will assist the job seekers in understanding how they fit with the buyers’ business environment because the environment is being competitive every day. The tool –SWOT has been used and still being applied by businesses to pinpoint strengths, weaknesses, opportunities and threats to their process, product, people and technologies. This explains why SWOT is important in CV writing.

When businesses want to understand their environment, they identify specific internal prowess, capabilities and competencies with the intent of capitalizing on them while executing or delivering promised values to the clients. Efforts are made by the employees at corporate, business and functional levels to mitigate weaknesses and threats to the business profitability and sustainability. The end result of SWOTIZING by any business is to know how to improve the PPPT. When it is obvious that new hands (employees) need to be added to enhance, process, product and technology, human resources department swings into action by calling for application from prospective employees.

Such employees must also adopt the tool while writing their tailored job vacancy requirements as explained earlier.  Job seekers should see themselves as products expected to add value to the buyers’ process, product and technologies being threatened by external forces capable of reducing profits and ending the business’ life. Job seekers’ strengths and opportunities must align with the buyers’ SO as explained in job description, roles or responsibilities, skills and competencies.

It’s important because knowing the negatives and positives remain appropriate means of making the right decisions. When the negatives outweigh the positives for a particular job, the ideal is not to apply for such job. From experience, the CV of such person would not be attended to because the negatives must have established that the person failed to meet the job description, job roles or functions, skills and competency tests of the buyer (employer), which further established that the candidate would not be a perfect person to solve the identified weaknesses and threats.

Weighing and Making Smart Decision

Source: Infoprations Analysis, 2019

In our model, job seekers must be sincere while evaluating their strengths, weaknesses, opportunities and threats in line with the buyers’ own. The strengths and opportunities could be recorded using +5 or +10. The same approach applies to weaknesses and threats, but it must be in negative form.

The score for each strength, weakness, opportunity and threat must be added to have cumulative score that point out the direction of the decision that should be taken. SO belongs to positive polarity while WT belongs to negative polarity, according to our analysis. With this, it is easier for the job seekers to decide whether to apply for a job or not.

Why Email Marketing Is Important for Your Small Business Growth

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Email marketing channel is a marketing system that allows businesses the means of reaching out to their prospective and existing customers through promotional messages. It’s widely regarded as a cost-effective means of generating leads, improving product sales, building brand awareness, and fostering loyalty with customers. With billions of users, have it mind that email isn’t going anywhere.

Email marketing channel allows you to share messages through email channel. There are many reasons email marketing works effectively. Email can be customized for your customers “Call To Action”, request feedback from your customers, and lots more.

If you’re operating a business, email remains the best way in reaching out to your targeted market globally. Let’s look at it this way. Do you know any literate person that doesn’t have an email address in our contemporary world? So few. It buttresses the point why email has vital impact in our lives, one way or the other.

Compared with other existing marketing channels today, in reaching out to targeted audience, email remains the best channel for winning over your prospect’s attention, and as well as engaging their emotions. Simply, with email marketing, you can improve your revenue. Till date, email marketing remains the most successful marketing channel for building strong clients relationships.

The pros of email marketing

Permission-based: The bright side of email marketing is that it gives you the benefits of having your marketing list made up of those who truly desired often emails in their inbox. Users who are really interested in your businesses are more likely to connect with you easily.

It has Flexible design structure – you’ll be able to send graphics, text, and attach as many files as needed – depending on what suits your business. The design flexibility features offers you the scope in conveying your message to your targeted market.

It highly scalable – email marketing is a tool used in reaching hundred of audience and millions of targeted users.

Sub-division and personalization – email marketing allows you to personalize your messages as needed. Also, you will be able build your marketing list, by doing this; will allow customers receive prompt messages from you, and making those interested in what you have to opt-in for your products/services.

It is measurable – you will be able give self appraisal on your email’s campaign success through web analytics programs. You’d test different copies, designs, subject lines to see which is most useful among them easily making you to optimize your future emails campaigns greatly.

Improved sales – Making high sales can be likened to email marketing campaign; nowadays, customers get their product through call-to-action. For instance, you can sway your prospect to purchase your product over your competitors thereby giving you more sales. 

Cons of email marketing include

Spam – ‘spam’ or commercial email infuriates customers. It makes things worse if your email is not reaching the right market list; the email users may unsubscribe or delete your email lists. Hence, you should comply with the rules and regulation and never to infringe on user’s privacy

Undelivered emails – Unreached emails may be delivered to your target users if you don’t make use of certain keywords in the content of your email, hence, will get filtered out by email internet service providers and email software.

File Size – Your email content needs to be small enough to be easily get downloaded by your end users. This is because email containing lots of images may take long to load hence losing interest of your audience.

Resources and technical know-how – In having a successful email campaign, make sure you have the right content, design and user’s marketing lists. If you think you’re not up for it, be ready to outsource it to freelancers of this niche.

Some popular brands that offer email marketing

  1. SWIVELTECH: Swivel Technologies end-to-end email solutions helps you grow your email list and activate the potential customers within it. They makes use of email marketing to grow businesses.
  2. CKDIGITAL: It’s a digital marketing company aimed at generating leads for brands through email and newsletter.
  3. LYFE MARKETING: It is an email marketing agency that helps speed up sales cycle. They are also involved in moving prospects from one stage of sales funnel to the next.

Thanks for reading!