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Sir Ndukwe Osogho-Ajala, a FUTO Legend and Founder of Soulmate Industries, Launches a Book “The Uncommon Story of a Nigerian Entrepreneur”

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From our great university – Federal University of Technology, Owerri Nigeria (FUTO) – legends have emerged. In one bank IT department, we joked those days that if all the FUTO grads called off, operations would halt. The tenacity, the toughness and the excellence in FUTO have produced technical and business leaders, not just in Nigeria, but around the world.

In the business domain, one graduate is special. Chief Sir Ndukwe Osogho-Ajala is peerless. He is the Founder and CEO of Soulmate Industries Limited, the largest wholly-indigenous hair beauty brand in Africa. Before you think he worked for one of those foreign companies to begin, nothing like that; simply, he picked his FUTO class notes and built the largest indigenous beauty care brand in Africa.

With Sir Ndukwe Osogho-Ajala, (May 2019)

As babies in the business world after all the academic journeys, we always return to him for guidance. I did spend time in the colossal Soulmate campus to experience the quality and excellence in engineering and production. He explained the processes and the reasons why Soulmate continues to grow like the baobab tree.

Sir Osogho-Ajala is a visionary and a blessing not just to Nigeria but Africa in general. Some of us that have access to his personal email and phone are indeed lucky because he is an epitome of honor, values, and service.

For years, we have asked him to put the Sir Osogho-Ajala Process on paper. Yes, write something or approve for people to understand your process so that others will learn.

Good people, I am extremely honored to write that Sir has indeed given out the Sir Osogho-Ajala Process in a new book, The Uncommon Story of a Nigerian Entrepreneur. The book was launched last week in Lagos, and now available for sell. The Soulmate team is getting it ready for the ecommerce platforms but you can get it immediately via the contacts below.

Get this book to understand how to build a great business in Nigeria. All founders in my networks are getting copies because they need to understand how someone who did it DID IT in Nigeria.

Where to Get This Book

Contact number: 08061156309, 09080359876.
Email: chinweike.o@soulmateng.net, chinomnsojohn@mail.com

Selected Reviews

A detailed review of the book is here.

The book attempts to demonstrate the power of character, the essence of integrity, the end-product of purposeful leadership and most importantly, the irreducible centrality of God in fulfilling destiny. On the last point, it nullifies the relevance of god-father, except one comes prepared, with determination, honesty, hardwork, diligence and focus.

There is a lot of story-telling, which the authors deliberately employed to hypnotise the reader, drawing full attention to the challenges which adversity, lack, deprivation and denial can pose to advancement and self actualisation. Yet, we are reminded that every person is accountable for God-given talents.

Battling Nigerian Graduate’s Unemployment from the Foundation

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By Ozioma J. Okey-Kalu

I have heard so much about how graduates burn midnight candles and end up unemployed or underemployed after graduation. Blames have been placed on the bad economic situation of the country, corruption, tribalism, favouritism and so on. I have also heard people blame our education system, which they said is the major reason Nigerian graduates are unemployable. Ok, so all these factors and more contribute to the increase in the number of unemployed graduates in Nigeria today, but is that all there is to it? Has anyone realised that most of these graduates don’t even know the profession they want. All they need is a job that will pay their bills. Now, let me share a little insight into my own career journey. Hopefully, that will tell us what most Nigerian graduates are facing today.

While I was in secondary school I didn’t know what I wanted to be in life. All I know is that I want to be rich and important (now, now, don’t laugh, this is serious). How I was going to achieve my dream I didn’t know. I only have a few ideas of what career is all about. But my school (St. John of God Secondary School, Awka) had a guidance and counseling unit. The Guidance Counsellors always organised Career Day once a year for the senior students. They usually invite resource persons from any of these five professions – medical, law, accountancy, education and engineering. This means that we always have lawyers, doctors, teachers, accountants and engineers (their areas never bothered us then) as our resource persons during the yearly career day. These resource persons will just tell us how wonderful and prestigious their professions are, how we need to work hard and then the subjects we need to pass, at the credit level, in our WAEC so we can study them in the university.

They never bothered telling us how we can start up private organisations based on these courses of study, nor the different sections in their professions. In fact, Career Day then was never interesting – there were nothing new, nothing invigorating and nothing captivating. To me it was just an event where some ‘big’ people speak ‘big grammar’ to us. Don’t get me wrong. The Guidance Counsellors gave their best shot, at least the much they can afford, but they couldn’t capture all the students, including me. Well, with the help of these Guidance Counsellors (my mother was one of them though), some students were able to choose the subjects they could comfortably write and make their grades in WAEC. So, here I was, busy studying for my WAEC without knowing what I will do with it except that I will go into the university to study…. I actually couldn’t say what I wanted to study.

I bought JAMB form and filled. I chose Law as first and second choice (Of course if you are in Arts, and you are not good in Maths, you should go for Law, right?). I wrote my JAMB and got a score that was 10 marks lower than UNIZIK ‘merit list’ cutoff mark for Law. Alright, so Law profession is out of the way because no one would do the ‘running around’ for the Supplementary List for me. Finally, the school offered me English. I took it (Do I even know what I wanted before other than going into the university?) and found out I love the course. By 200 level, a window was opened for students that would like to change over to Law. I was qualified to do that but I didn’t want to for personal reasons (I didn’t like their black and white ‘uniform’ – can you imagine this?). So, as far as I was concerned, Law profession has been buried. But then, another challenge came up – what will I do with the English certificate when I graduate? Nobody could supply me an answer to this question.

I graduated, did my one year NYSC in Zamfara State, came back home and met the monster called ‘Job Hunt’. I spent all my NYSC savings on jumping from one test or interview venue to another. I passed through a lot trying to land a job. I was literally applying to any job I see on the newspaper or job sites and writing most of their tests. I usually got invited for interviews after the written tests, but the story always ends there. One interviewer was kind enough to tell me that I was overqualified for the position I applied for and that I should be on the lookout for when there will be opening for people of my cadre.

Honestly, as I looked back to my journey in the job market, I found out I was going for jobs that I wasn’t qualified for; jobs not meant for people with my certificates; jobs I couldn’t even do well if they were offered to me. I found out where I truly belonged when I landed a job in a school – I actually love being in the midst of intellectuals, where I can bring up ideas and have them argued, analysed and appreciated. I discovered where my talents and interests fit in. And I have been developing and growing in this area.

Now, let’s look at what some Nigerian graduates are encountering in their career pursuit. If most of them are in the same situation I described above, then know it that JAMB, university authorities, parents, peers, relatives and society chose their courses of study for them. How many Nigerian graduates decided on their own to go into their current fields? How many studied their courses because of the occupation they targeted? How many Nigerians know what they wanted to be before they went into the university? How many of them even know what they wanted now? Ok, let’s stop speculating.

Make out time to visit a nearby primary or secondary school and ask the students questions on different occupations they know and the one they want to go into. The truth is, the problem of unemployed and underemployed graduates could be traced to the mismanagement of their talents and interests at the foundation level – that is nursery, primary and junior secondary schools. The only thing we tell our young ones is to go to school and study. Study for what, exactly? They need to know what they are going to school for. Therefore, we all have works to do.

There are needs for the interests, talents and aspirations of children to be discovered as early as possible – I will recommend from their nursery school days. Let us stop saying that these children are too young to know what they want. I know from experience that at this early stage, when these children are still free from the influence of the society, their talents can easily be discovered. For example, my first son loves cars, dancing and constructing toys from any materials he could lay his hands on. I noticed this about him before he was old enough to start school. He has not changed even though he is already 8 years old. At least I know what my first son wants but the second one is confusing me. He’s giving me the impression that he’s going to end up like me – you know, not knowing exactly what I wanted.

However, I am beginning to see some traces of public speaking in him, so maybe he will end up in academics like me. So I always ask myself – What if we capture these children on time and help them excel in their best areas, wouldn’t we be making them better adults? Wouldn’t the problem of unemployment be reduced? At least, among the graduates. I don’t want to call government into this because we know how that system works. Let us encourage private sectors to take up these tasks. I believe private school owners can look for experts that can do this. Individuals and organisations that are good in this should meet schools and sell their ideas to them.

Then, Entrepreneurship and Business Education should be introduced as subjects in primary schools. Pre-Vocational Studies (Agricultural Science and Home Economics combined) is not enough. Yes, the pupils will learn how to farm and all but then, they will not be taught how to set up agro businesses, manage them and expand them from the subject. They need to start early to learn about the business world – it is never too early to start that.

The students in secondary school should be conversant with the areas they want to go into if their nursery and primary schools prepared them well enough. Their interest this time should be how to perfect the basic skills in their desired profession. It is good that WAEC has introduced more vocational and technical subjects into the system, but this shouldn’t be just for senior secondary; let it be extended to junior classes as well. By so doing, these students will be going to higher institutions with a clear vision of what they need and not just to make good grades, then come out and hover around looking for employment.

As for students in the higher institutions, make good use of the resources at your disposal. Find out different job opportunities open to people in your field of study, and their basic required skills. This will enable you to focus and to plan ahead on how to acquire and develop these skills. Lecturers should also help out here. Nobody told us where we will drop our applications during our university days, so we came out of school lost. Let lecturers, and teachers too, be the guide these students need.

For unemployed and underemployed graduates, I will say, “Stop jumping into every test and interview centre you see. Take your time to find out what it is you truly want. Then ask yourself what it will take you to get there. Draw a road map of the way to your goal. By the time you have done these, pick up a job your see to act as a source for sponsoring your way towards your dream job or business.” As I always say, once you are looking for something, you will surely get it. When and how is what I can’t say. So, let’s keep searching, we will all get there. Remember, the hustle is real.

Nigerian’s Fintechs Biggest Challenge

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The African Union had agreed on key aspects of AfCFTA such as tariffs, a monitoring system and a digital payment system. This means that AfCFTA is now effectively operational even though trading with the heavily reduced tariffs will begin a year from now, Fortune notes. Yes, next year! I have noted the implications on banking, and why Ecobank, UBA and Standard Bank are promising because of their geographical footprints.

AfCFTA’s digital payment system, Pan African Payment and Settlement Platform (PAPSP),  will be a great deal for Africa. Besides the “rule of origin” clause which remains largely non-conclusive, how the PAPSP works will be the game changer in this treaty.

And that will shape the new selling points for most African fintech startups. Nigerian fintech startups must look outwards over the next one year as AfCFTA evolves since geographical footprint will become a strategic advantage (I wrote few years ago in Harvard Business Review that locality is a competitive weapon). But these fintechs may not need to open new branches in new territories – they can form alliances (think of Ecobank Nedbank alliance). (Mergers and acquisitions are also options.)

The Ecobank Nedbank Alliance is the largest banking network in Africa, with more than 2,000 branches in 39 countries. As part of its commitment to offer a unique one-bank experience, the alliance provides tailored banking and LocalKnowledgeAfrica™ to Ecobank  and Nedbank  clients across the Africa continent.

Watch at this video.

Yes, PAPSP can solve the case in that video, and if it does, the most important friction in African trade and commerce will be gone. The things remaining will be marginal in value, diminishing the interests for huge investments by global investors! Do not take this construct for granted. We all know the key friction in the disparate African economies. If PAPSP does the fixing at scale, what again will be in the business plans for fintechs with continental roadmaps?

The Need for Non-Technical Mathematics Textbooks for Nigerian School Children

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By Ozioma J. Okey-Kalu

I was always afraid of Mathematics. I used to see it as the devil that wouldn’t just go away. I and ‘my teammates’ always have this common slogan – we are not maths inclined. Then I kept asking so many questions, such as, “Why do we need Maths in the first place? Why don’t we concentrate on Home Economics, Social Studies, CRS and all those subjects that tell stories? Why should they force us to study Maths when we don’t need it?” I have always wondered why we bother with Mathematics because I didn’t see how it relates to human problems. I was miserably struggling with it because I needed it to gain admission into the university. As far as I was concerned, once I can manage to get a ‘P’ I am done with anything related to Maths. But then, reality hit me – we can’t do away with Mathematics because it is in everything we do.

Anyway, that was me many years ago. Today, I regret not finding a way around Maths then. Maybe I wouldn’t have ended up studying English in the university (even though I love reading, writing and public speaking). I learnt to embrace Maths after my NYSC. I managed to leave secondary school with a P8 in Maths in my SSCE and I was jubilating. But as a working class, I found out that I couldn’t go further in my academics, and consequently my career, without that necessary evil – MATHEMATICS. So, I asked for help. A colleague then advised that I look for a ‘Teach Yourself’ book in Maths because I couldn’t combine my job and private tutorials. I went to the school’s library (then I was working with one of the schools established by the Marist Brothers) and borrowed a ‘Teach Yourself’ Mathematics textbook (I’m sorry I was so much engrossed in the book’s contents that I didn’t get the name of the author and publisher, but I don’t think they were Nigerians). This book explained mathematics using non-technical terms that it succeeded in making Maths look so watered down. It was this book that made me realise that Mathematics is not abstract; it is something that we engage in everyday without being aware of it. The book broke the ice between Mathematics and me.

I used this book for just two weeks before returning it to the library. After that I picked up the almighty New General Mathematics and started seeing a lot of sense in the all none-sense I have been seeing before. I was able to tutor myself for three months after which I had enough confidence to register and sit for another SSCE (Nov/Dec exams) and then managed to get a credit pass in Mathematics (Wow! What a great feat to someone like me. Lol).

Now, I’m not writing all these to tell the story of my life nor to sell myself (I wouldn’t mind that anyway, *wink*). My major concern here is that I have children and I am worried that they are going to be afraid of Maths if something isn’t done as soon as possible. Not quite long ago, I wanted to play numeracy games with my children so I asked them to give me the multiples of 5 from 5 to 100 and they were confused on the difference between multiples and factors. I started the game. The younger one in Primary 1 that just received a lesson on multiples of 5 could join in after a while, but the elder one that is in Primary 3 has forgotten the numbers – he kept mixing them up. In fact, he had to pick up his rough book to do the calculations before he could land on the next multiple – and this was after I had explained how the numbers are gotten. That was when it hit me – Mathematics in Nigeria is taught mechanically. The pupils and students learn the rules, memorize them, spill them out during exams and then, forget them. Maths is not yet a part of them. That must be the reason I had challenges with the subject many years ago.

Believing I can get Maths textbooks on ‘Teach Yourself’ series for Primary schools, I visited different bookshops here in Enugu. All I wanted were books that will allow my children play with numbers the same way they play with words and letters, with or without supervision. The looks I get from these bookshop attendants were so discouraging. Those that were polite enough asked me to check ‘big’ supermarkets like Shoprite because that’s the only place such books can be sold, or that I should make do with what I see in the market and then get a private tutor for them. I don’t know if I can even afford a textbook sold in these ‘big’ supermarkets to start with. Even if I can, how many can I afford to buy?

In as much employing tutors for our children in primary and secondary schools are good, shouldn’t we first try to let them see the basics before the tutors teach them the advanced levels? Aren’t we confusing them by jumping into the advanced level when they are yet to lay a strong foundation? I don’t employ tutors so my children can read their story books, so why employ one because they will need to acquire basic mathematical skills. There are a lot of textbooks in Nigeria today that help children to develop their skills in the English language with little or no help, why can’t we have books like that for mathematics? Why can’t we have books that will make children in primary and secondary schools see Mathematics in their daily activities?

Note that I am not against the standard technical Mathematics textbooks in the Nigerian market. But, if my 6-year old son could easily perform the tasks on the pictorial representations of addition, subtraction, division and multiplication in his textbook and find it difficult to perform the same tasks when represented with numbers, then the textbook is surely not enough to help him develop his numerical skills. He needs a textbook that is less ‘complicated’ alongside the technical one. There is need for ‘Teach Yourself’ series for primary school children – in all subjects, not just Mathematics.

Nigeria needs to pay attention to the education of the children at the foundation level. A lot of people have found themselves in the wrong profession because their foundations were mismanaged. If Maths teachers, lecturers, researchers, curriculum developers, Mathematical Association of Nigeria (MAN), business entrepreneurs and all who have something good to offer will come together to find ways of developing and distributing standard teaching and learning materials on Mathematics, trust me the fear of Mathematics and the ‘I am (or he/she is) not Maths inclined’ slogan will disappear from the face of Nigeria.

It is #23

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It is something to celebrate: yesterday, we sent the 23rd invoice for my PAID speeches this year. Last month, we increased our rate from $5k to $10k in Africa, and from $10k to $20k internationally. When we made that decision, I relied on one thing: if you really think I sabi, you need to pay to have me. Otherwise, I no sabi!

Who knows – in five years we can hit $1 million annual revenue on just speaking. This is your world, find your space. Do not allow anyone to design it for you. Create yours and do not be intimidated asking to be paid. There is nothing “immoral” about it.

Get out of that African mentality: water everywhere but none to drink! If you think I write here to entertain you, you are wrong. I write here to recruit customers. It is part of my job responsibilities in Fasmicro Group.

If you want to have me, the rate is still there: https://www.tekedia.com/talk/