The Promise of the new Konga as an Ecosystem

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May 21, 2018

Many months ago, I wrote that Tecno, an African leading phone company, should invest on iROKOtv, the pioneer streaming video company, in order to have a platform since platforms have become very strategic in the consumer technology business.

iROKTOtv products are very popular in most markets Tecno operates. So this provides a natural ecosystem to help it drive further growth and lock customers in the video ecosystem.

We propose for Tecno to buy iROKOtv and use the product to deepen its capabilities in Africa and beyond. Our core idea is that Tecno needs to open a unit to be dubbed Tecno TV. It will be one place for anyone in Africa to access television, delivering unified TV experience. This ecosystem will meet the needs for TV shows, movies and broadcasting contents, across the continent. It will be TV and movie content-ready. Through the iROKOtv brand, it will close partnerships with leading local content providers.

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Tecno will face real competitive challenges in coming years in Africa. Finding how to lock its present believers in a platform will be strategic. It has to do that as quickly as possible. iROTOtv provides a golden opportunity to make such “locks” happen. Tecno Mobile should buy iROKOtv and rebrand it Tecno TV, and rule the mobile device market in Africa, through service.

Tecno has been rumored to be building Tecno TV (they might have launched it; I am yet to use it). Interestingly, the opportunity may not be just for Tecno. If the Konga can build a royalty program on strong membership club [think of Amazon Prime] through clusters of its physical locations tied to its digital platform, we could see Konga well positioned in the market for multi-level partnerships.

Should that happen, Konga could also help iROKOtv, GoTv and DStv distribute their video contents by making subscriptions to those videos additional options on top of the regular club membership of Konga.

Sure – the major challenge remains the cost of bandwidth but there is nothing that stops someone bundling from an ecommerce platform to enjoy videos via kiosks which iROKOtv had created.

The Amazon Strategy

In U.S., premium cable channels like HBO and Showtime are garnering significant sales via Amazon, which sells the programming as additional options in its Prime video service. Over half of HBO subscriptions sold without a traditional cable systems and 72% of such Showtime subscriptions came from Amazon, Variety reports. Simply, Amazon has demonstrated that an ecommerce company can become an ecosystem for many other different types of businesses, charging “taxes” along the line.

Amazon has quietly become a major player in the subscription video sales business: Amazon Channels, the company’s platform for reselling subscription services like HBO and Showtime, now accounts for 55 percent of all a la carte direct-to-consumer video subscriptions, according to new data from The Diffusion Group (TDG).

53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon channels, TDG estimated in a new report titled The Future of Direct-to-Consumer Video Services. Those numbers are apparently even higher for some of the other TV networks: 72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.

The new Konga

If you look at the new Mission statement of Konga – “To create a trusted and vibrant retail ecosystem that facilitates trade across Africa” – you would not see any online or electronic thing in it. Simply, Konga wants to be an ecosystem for retail in Africa. And that retail does not mean only trousers, shoes and watches. It includes digital contents like books, videos and more. With Konga, iROKOtv will not need kiosks because Konga outlets could serve as service outlets. That is exactly the broad Vision of the new Konga which emphasized connectivity, growth and commerce, with no mention of “online” or “electronic”.

To be a powerful force for the Economic Growth of Africa
To connect Africans with each other and the rest of the world through Technology & Commerce
To be a company that employees, customers & society are proud of and depend on

iROKOtv kiosk — A Konga-iROKOtv partnership will make these kiosks irrelevant as Konga stores could serve

All Together

Nigeria needs to invent multi- and cluster-subscription service where people can get more value for signing up for many things together. The benefit is typically lower fee per service when services are bundled. Konga with its hybrid business model is possibly going to unify ecosystems, bringing digital and physical companies under one mammoth network, thereby helping customers to discover more value. This is why I am very bullish on the promise of the new Konga.

Four Magazines I Read

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Ndubuisi Ekekwe

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May 21, 2018

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ndubuisi Ekekwe magazines — Copies of my magazines

For years, I have subscribed to four magazines – Forbes, Fortune, The Economist and Businessweek (now Bloomberg Businessweek). I have occasionally added Time magazine which I do off and on. The current subscription ends next month and I am not renewing – Time is becoming a discovery and adventure magazine which adds minimal value to me. I also have Wired but I merely skip the pages; their contents are not rigorous and analytical enough.

My best magazine is Forbes. It has the best people on covering entrepreneurial capitalism. The pages inspire me. Few weeks ago, I called them to thank them for putting a black man (software investing legend Robert Smith) on the cover of the 2018 edition of the Forbes Billionaires (I extended my subscription on that call). It was a huge change because for years, only black sportsmen rotate the covers for the few moments they put people of color.

Coming behind Forbes is Bloomberg Businessweek. When Bloomberg bought Businessweek, the company expanded the coverage, making the contents more global. I have not missed a version for more than a decade and subscription runs into 2025. John Micklethwait, the former editor-in-chief of The Economist, has improved all aspects of Bloomberg News.

But The Economist, on a nice subject is peerless. But most times, it is hard to get something that addresses Africa, especially for the North American edition. One special report – A Cambrian Moment- remains the best piece I have ever read on the The Economist. The full piece, typical of the seasonable The Economist’s Special Report, is iconic.

ABOUT 540M YEARS ago something amazing happened on planet Earth: life forms began to multiply, leading to what is known as the “Cambrian explosion”. Until then sponges and other simple creatures had the planet largely to themselves, but within a few million years the animal kingdom became much more varied.

This special report will argue that something similar is now happening in the virtual realm: an entrepreneurial explosion. Digital startups are bubbling up in an astonishing variety of services and products, penetrating every nook and cranny of the economy. They are reshaping entire industries and even changing the very notion of the firm. “Software is eating the world,” says Marc Andreessen, a Silicon Valley venture capitalist.

I really like business and I like to hold a copy of Fortune 500. It reminds me of the power of markets with margins, and the possibilities of human visions and their capabilities. I wish there is something closer to it for Nigeria and Africa in general. Such a magazine in Nigeria could have provided thesis on what works and what does not work as you digest revenues of leading companies chronologically arranged, year after year.

So, it was exciting, today, when I noticed that Fortune had unveiled the 64th edition of Fortune‘s Fortune 500 list of top U.S. companies. Walmart generates half a trillion dollars yearly on revenue and tops the list. Apple brings in $229 billion as the largest technology company (by revenue). Of course Apple commands the largest market cap at about $850 billion and also holds the title of the most profitable U.S. company at $48 billion.

There are many things to look for in Fortune 500. For years, I always consider this: the threshold to make the list. For 2018, a company must have generated at least $5.4 billion on revenues to be in Fortune 500. That number is about 6% more than last year. Simply, that means there is growth for some of the biggest American companies. Fortune Global 500, a global version of Fortune 500, would likely mimic the same trajectory.

Forbes has its own list – the World’s Billionaire list (i.e. the World’s Richest People) and the Forbes 400, a list of America’s top 400 richest families.

When you look at these lists, you will marvel at the regenerative capabilities of the U.S. economy. As GE fades, Facebook blossoms; as barons exit, dropouts take their positions. As you read them, you get inspired that if you work harder and smarter, you could experience breakthrough at your level.

Certainly, it is a message of optimism, and it delivers energy that men and women could achieve. You celebrate men who became legends by being the best on something and the markets rewarded them. You aspire to emulate them, by working harder to find success at your level.

There is power on positive thinking, Norman Vincent Peale would write; Nigeria needs journalism that injects energy in the lives of people. I want to see annual ranking that chronicles entrepreneurial capitalism which can inspire young people to work hard and find success.

COMMENT FROM LINKEDIN

It’s not the size of GDP or amount of money in a country’s vaults that gives it the toga of developed or advanced economy. There are many stars that must align, you cannot decouple them or even attempt to leapfrog them.

Our journalism hasn’t gone beyond the primitive stage, because our education system is also within that bracket. The health sector is in identity crisis, after which we can attempt to discuss growth in that sector. Our banking sector isn’t advanced either, yes, many of them declare huge profits not because they are highly innovative or fantastic, but rather it’s part of a broken system, which oftentimes hands out greatest rewards to those who work least.

Our polical and democratic governance is suffering the same, not much progress has been made.

So, before our journalism must attend such height, many stars have to align, at the moment, that’s not the case.

UK-Based Fertilizer Focus publishes my piece on Smart Crop Nutrition

By

Ndubuisi Ekekwe

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May 21, 2018

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Today, UK-based publisher, Fertilizer Focus, published an invited piece I had written on our work on smart crop nutrition. We are working to make fertilizer application data-driven, anchored on the real needs of crops, and correlated with the soil conditions. That work has brought the partnerships we have with fertilizer companies where we are working to help them engineer fertilizers so that farmers can save by systemically configuring fertilizer mix based on soil-crop needs.

In Ethiopia, earlier in the year, Argus Media, invited me to keynote a gathering of leading fertilizer companies in the world, including OCP, the world’s largest producer of phosphate. OCP had awarded us the 2017 “AgTech Startup of the Year”.

There is a fundamental redesign which must take place in the way fertilizers are designed and produced. Today, the same fertilizer sold in Uyo (Nigeria) is largely the same sold in Sokoto (Nigeria). That is not right because some parts of Uyo have urea which means the farmlands there do not need nitrogen at the same level as the soils in Sokoto. If the maker of the fertilizer has that information, it can re-engineer a minor production system where fertilizers shipped to Uyo would be cheaper because there may not be a need for too much nitrogen. Yes, you avoid wasting money blindly.

That cost reduction is saving to government which continues to subsidize most fertilizers used in Africa. Where government saves, the farmers would gain as the saving can be used to provide them with expanded farm inputs.

Using data from our sensors, we help farmers model the right mix of fertilizers in their farms. It is a very fascinating experience when we take guess work out of a very important industry.

Download the magazine here (PDF, page 43).

If you are a government or a cooperative and wants to work with Zenvus, please let us know.

“In our industry, we have a common threat…Fintech, is real” – CBN Governor, Mr Godwin Emefiele

By

Ndubuisi Ekekwe

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May 21, 2018

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It is official – the Central Bank of Nigeria has clearly noted that fintech (financial technology) companies are indeed threats to Nigerian banks. The CBN Governor, Mr Godwin Emefiele, made the statement while delivering a goodwill message at the investiture of the Chartered Institute of Bankers of Nigeria (CIPN)’s 20th President and chairman of council in Lagos on Saturday.

The Governor, CBN, Mr. Godwin Emefiele, in his goodwill message at the investiture of the CIBN’s 20th President and chairman of council in Lagos on Saturday, said, “In our industry, we have a common threat. The enterprise management risk, particularly the threat posed by Fintech, is real.”

The message was delivered through the CBN Governor’s representative in the person of Dr. Okwu Nnana, the Deputy Governor in charge of the Economic Policy Directorate.

The participation of fintech is expected in the industry since it is evident that the opportunities are huge: “According to research done by The Fletcher School and Mastercard Center for Inclusive Growth, of the $301 billion of funds flow from consumers to businesses in Nigeria, 98 percent is still based on cash”. Simply, growth is ahead, and this market has not been completely won, at least on the digitization of payment front.

The Industry Redesign

There is no doubt that technology will play a significant role in future banking. Just as OTT solutions like WhatsApp and Skype have decimated revenues for telecom operators, we expect fintechs to affect the operations of banks. But these fintechs will include ICT utilities like Facebook and Google making the scenarios very consequentially.

This is the expected natural trajectory as the ICT utilities take over the lands. Once Facebook perfects the integration with MasterCard on Messenger, it would do same on Instagram and WhatsApp. Then, it would be opened to any financial institution that wants. MasterCard is a natural payment aggregator, agnostic of banking institutions. Facebook would be the platform while MasterCard would act as the “interface institution”[payment processing] and banks the hosts [the accounts]. The implication is that over time few would bother to notice the hosts, focusing more on the platforms [once you have set up an account and put your bank details, there is no need to even remember the bank again as the transactions would happen on Facebook while MasterCard handles the underneath processing with the banks].

The banks are doing what they have to do: with Facebook Corp, there is no other alternative – you either fall in line or you go extinct. This is going to be the future of banking in Nigeria. No one goes to a bank in China; most go to WeChat to do banking. Facebook has a plan for that in Nigeria. The plan is now under execution

Fintech (U.S.) Usage – UBS report (source, UBS)

All Together

The business of banking will remain with us. But the structure will certainly change. With the banks transmuting themselves into fintechs already, Nigerian customers would benefit. Yet, I do not see major competition against the banks over the next few years because they remain more capitalized and they also control most of the banking and financial system nodes. Yes, taking them out would be extremely challenging without direct access to those nodes.

Mr Godwin Emefiele has spoken and we do hope he would continue to allow innovation win without undue over-the-top regulation that would stymie the fintechs. The banks do not need help because they are already the premium fintech striking partnerships with Facebook and Mastercard. And if the indigenous fintechs evolve, the banks would also win as they would help in bringing more Nigerians into the banking sector.

Generally, it is good the CBN Governor has alerted his constituency on the threats; they need to take action because the challenges cannot be localized. The telcos slept into the OTT quagmire; CBN is shouting right now so that banks can see Facebook, Instagram and broad fintechs as threats. We hope they are listening.

Why Founders Fixing New, Hard Challenges Typically Succeed

By

Ndubuisi Ekekwe

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May 20, 2018

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In life and especially in business, it is always easier to execute a new, hard and great mission than a marginal one. Men and women easily sign up for things which are GREAT than things which are ephemeral. Yes, it would be easier to execute Tesla mission than another typical car company like Ford or Peugeot. While great people will line up for Tesla, many would be unresponsive for another Ford or Peugeot.

At different levels, a Call to Mission requires extremely committed people. Even in your business, you must have that capacity to find and recruit people that can help you execute a great mission. You must prepare them. Equip them. And push them to come and get glory.

As a founder, that is your challenge. When no one wants to work with you, it means you could be trying to solve a mundane problem. Sure, you are fixing a friction and you are solving a business problem in the market. Nonetheless, it is not challenging enough to inspire the best you need to help you execute. If you have that talent paralysis, you may need to go back to the drawing board. Yes, you need to distill the vision further. That is the only way you can get believers for the mission.

Why do we need a business? We need a business because market is not friction-less. If markets have been friction-less, buyers and sellers will not need firms in between them. In other words, if a saver can find a borrower without going through a bank to put that money, and then the bank will go ahead to lend to the borrower from that money, we will not have a need for a bank. In other words, the reason we have a bank is because there is a friction for a saver and a borrower to do business directly. The bank comes in as an intermediary to reduce that level of friction. For doing that, the bank is paid.

When Mark Zuckerberg says he wants to “bring the world closer together“, via Facebook, he has put a great vision. It is certainly new and it is worthwhile. The newness and hardness are not necessarily a function of technology, but rather the aspirational quality of the mission at hand. When Google says it wants to organize the world’s information, it has something many people, across generations, would commit to help it execute.

In our age, you can sign up a whole village if you say you are going to the moon. But if you say you want to dig the ground, many will not show up. Going to the moon is new and harder; men and women would be inspired by that possibility. Digging the ground is easier and stale; few people would want that. The best talent would congregate for the moon business while the digging ground one will struggle.

It is counterintuitive – founders who typically succeed are those who go out for new and hard challenges! They easily mobilize the world to execute what they want done. The other founders [who play safe] struggle to find believers, and they typically fail because the best do not want to work on marginal problems.

The deal is clear: find a way to communicate a greater purpose with passion so that people can join to help you. I want to “unite African payment” is far better than I want to have a “platform for people to pay”. I want to “help people live fuller and healthier lives” is better than “I want to build a clinic”. That distillation anchors many things, and you must get the right message for your startup. You need that, if you want the best to wear your company badge.