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Do Not Fear, You Need To Start Today – Nigeria Needs Innovations

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Everyone will steal your idea. All the big industry players will hijack the vision. And that is why you have not started that business. Possibly, you may never start. And the world will continue to move on.

You fear your typist. You fear the graduate. You fear everyone. Then, you fear yourself.

Get a life, there is nothing new in this world. Pythagoras, Faraday, etc invented everything long ago. We are just combining them more efficiently using legal systems to make money. If Euclid had patented geometry and al-Khwarizmi Algebra, in perpetuity, we would not have computers and cellphones. That the world allowed us to monetize their ideas and inventions primarily to unlock capital should not make you feel most things are new.

Yes, innovation = invention + commercialization.

The men that pioneered most things died poor. Most of their families could not even afford graves for them. They were inventors and they invented. Yes, inventing things or coming up with ideas do not make you rich. It is innovating on things that do.

There was a time when the world was full of ideas but no products and services. They fixed that by making it possible for those with money to bring them to commercialize things [they gave the capital to those with ideas, making it possible that ideas became products and services].  Simply, the world invented the patent system to make it possible that capital can flow to commercialize ideas.  The U.S. awarded the first patent to Samuel Hopkins on July 31, 1790.

With capital secured via patent, the inventions move to innovations. And the world economy grew. With that growth, human welfare improved.

Technology penetration or diffusion has been a catalyst to this global economic redesign. Technology anchors innovation which typically drives productivity gain. Before 1500 AD, the world was largely an inventive society with so many ideas but little products and services for people to buy. Of course, during that period, the world experienced great scientific discoveries, demonstrating that mere expansion of scientific output does not necessarily give rise to improvement in the welfare of citizens.

Abu al-Khwarizmi, the Father of Algebra, had lived centuries before (780 to 850 AD), pioneering modern Algebra. Yet, in Baghdad, the land was poor.

Gross World Product (notice the bump after the patent system began)

Critically, nothing is really new. That you put Euclid equations on Python or C++ does not make it any better. That we allow you to patent that modification does not mean the world is stupid. Simply, that is the only way to get men with money to release it, to innovate on that idea, so that market needs are met. If not, no commercialization and we would have a society of ideas but no product [hello Nigeria].

All Together

The deal is not just the idea. The deal is executing  that idea. Everyone knows that Nigeria needs electricity, good roads, nice bridges, faster Internet, etc. That you know that does not make you special. The question is really ‘Who can make them happen?”

Now, get out of that fear. Go out and begin. Connect with right people, you would be fine. And where you feel there are reasons to protect the ideas, visit the Federal Ministry of Industry, Trade and Investment and get the necessary protections via patents, copyrights, trademarks, etc. We have them in the nation.

Reduce Your Development Investment on Facebook, Instagram and Messenger

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Facebook is going through a redesign with its privacy policy and strategy. The social media giant has started to significantly limit data access to Facebook’s Events, Groups and Pages APIs. It has also shut down part of the Instagram API. This is expected as the company battles scandals with the mess it found itself with the Cambridge Analytica related privacy violations.

But I have a real concern on the broad trajectory: we will begin to have good privacy but that will also guarantee that we will have no tangential competitor to ICT utilities like Facebook. As TechCrunch reports, Facebook has cut out developers and many of them are not happy. The implication is that most apps built on Facebook Corp ecosystems have stopped working optimally.

Without warning, Instagram  has broken many of the unofficial apps built on its platform. This weekend it surprised developers with a massive reduction in how much data they can pull from the Instagram API, shrinking the API limit from 5,000 to 200 calls per user per hour. Apps that help people figure out if their followers follow them back or interact with them, analyze their audiences or find relevant hashtags are now quickly running into their API limits, leading to broken functionality and pissed off users.

People, we would have great privacy but without anyone asking these firms to share, we have lost any element of competition. It does not need to be this way.

All it would confirm is that Instagram has stopped accepting submissions of new apps, just as Facebook announced it would last week following backlash over Cambridge Analytica. Developers tell me they feel left in the dark and angry that the change wasn’t scheduled or even officially announced, preventing them from rebuilding their apps to require fewer API calls.

This would see a massive dislocation in the way the social media world has worked. If Facebook is forced to keep all the data it has to itself, it simply means that a good part of the “planet” would be out of the reach of many digital entities. This is a huge risk to many companies that have invested to build businesses on Facebook Corp’s platforms like Facebook, Instagram and Messenger.

Mark Zuckerberg, CEO of Facebook (source: AOL)

As they trim these APIs and cut-out access to data, most apps would lose what have made them great. As that happens, the best is to wait and save your resources because Facebook could come out of this and shut down critical interfaces to its ecosystems. Provided users are still posting and sharing data on its platform, Facebook would be fine. So, the real pains would be to developers and companies that depend on Facebook data to function. I know that many Nigerian banks are building on Messenger APIs. We do not know how far Facebook would go on this redesign.

Facebook would be fine. It has learnt a major lesson. I expect the guys running WhatsApp [Facebook Corp’s best product] to help. The WhatsApp team has been great, providing a platform people like to use to get things done.

The first 5 years of Facebook was under the control of Main Street algorithm. The last three years have been under the control of Wall Street algorithm. Under the latter, it became a den for entities with unlimited credit limit in their credit cards. They out-bided all and Facebook loved them. Today, they have poisoned the minds of Main Street and Facebook is worried. Making amends by prioritizing family and friends posts on feeds was a response to fix a challenged product.

All Together

As an aggregator, making it possible for Facebook to have legal rights to restrict all its data would harm competition and the broad industry. But the company has no choice after the mess of allowing a 3rd party to access data of about 80 million users. As we pile on the company, Facebook will make decisions. But at the end, those decisions would hurt the ecosystems. Because of its positions, the impacts would be marginal since there is no clear alternative to it.

But in terms of competition [not the direct version], that is lost. Your fintech app, game apps, etc, may have to wait for Facebook Corp to do it by itself since it cannot afford to share data that would enable an independent company to provide those services. Always remember the very reason why Facebook won MySpace was the ability to allow others to connect into its ecosystem via plugins which were not possible in then MySpace.

My suggestion is this: let us push Facebook to tighten privacy but not to use this mess to systematically cut-out the world from itself. Doing so would make it more dominant since in the near future anything Facebook does not do would not be available, and when it does that, it would not be worried that another person could do it better.

My Client ATB Techsoft, Nigeria’s Fastest Growing Software Company, is Hiring

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I like it when my clients are expanding. That is why we work with them – to help them expand. ATB Techsoft Solutions, Nigeria’s leading software company, has opportunities to add a Marketing Manager and a Graphic Designer & Web Administrator. Its one oasis, FinUltimate, is breaking big numbers. We want to keep it going. Please share with friends and families.

Marketing Manager Responsibilities

Apply to brains@atbtechsoft.com

    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

    Maintaining our social media presence across all digital channels

    Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

    Design, build and maintain our social media presence

    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    Identify trends and insights, and optimize spend and performance based on the insights

    Brainstorm new and creative growth strategies

    Plan, execute, and measure experiments and conversion tests

    Collaborate with internal teams to create landing pages and optimize user experience

    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    Instrument conversion points and optimize user funnels

    Collaborate with agencies and other vendor partners

    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

    A degree or HND.

    Proven working experience in digital marketing

    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    Experience in optimizing landing pages and user funnels

    Experience with A/B and multivariate experiments

    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

    Working knowledge of ad serving tools (e.g., DART, Atlas)

    Experience in setting up and optimizing Google Adwords campaigns

    Working knowledge of HTML, CSS, and JavaScript development and constraints

    Strong analytical skills and data-driven thinking

    Up-to-date with the latest trends and best practices in online marketing and measurement

 

 

Graphic Designer and Web Administrator

Apply to brains@atbtechsoft.com

Job Responsibilities:

ATB Techsoft Solutions Ltd  is currently accepting applications for the position of Graphic Designer & Web Administrator. Reporting to the Marketing and Communications Manager, the successful candidate’s primary responsibilities will include:

  1. Design and layout of electronic and print materials for all programs and events (flyers, posters, banners, collaterals, logos, invitations, postcards, newsletters, newspaper ads, etc.)
  1. Carrying design and web projects from concept to completion while adhering to the brand standards.
  1. Maintaining ATB’s branding so it remains consistent and is used properly by external parties or remote groups, working closely with our Marketing and Communications Manager
  1. Assisting Marketing and Communications Manager with creative concept and collaterals for all our events: Gala program, business breakfast, posters, banners, invitations, ads, etc.
  1. Design and layout of presentations for.
  1. Maintaining and enhancing websites by adding and improving design and inter-active features.
  1. Ensuring the coding standards are met; optimizing the web architectures for navigability and accessibility, and ensuring the website and databases are being backed up.
  1. Comfortable working with a wide range of stakeholders and decision-makers.
  1. Backup and maintenance of all ATB group website and subsites, including all databases.

Required Skills & Qualifications:

The following qualifications will assist the successful candidate in carrying out these responsibilities:

  1. Formal graphic design training.
  1. A minimum of 2 years design experience.
  1. Excellent knowledge of common industry applications (i.e., Adobe CS4 suite(PC), especially Photoshop, Indesign  and Illustrator).
  1. Knowledge of HTML/CSS/Javascript/MySQL
  1. Experience working with WordPress
  1. Ability to meet tight deadlines.
  1. Excellent organizational and planning skill

Additional Information:

Please include a link to your online portfolio or submit portfolio with your application (no more than 3 MB). Applications will not be considered without a portfolio.

The Material Component of Business

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Education is the liberation of the minds of men and women. It goes beyond preparing people to develop capabilities to get and keep jobs. In the ancient Greek philosophy, scholars have pursued that path with questions like ‘What is the material component of the universe?”. From Thales to Pythagoras to Heraclitus, they postulated. In this video, I explain that pursuit of knowledge takes us to answer this question ”What is the material component of business?”

How We Help Companies Innovate

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As you begin a new quarter, I want to throw it out there that in Fasmicro Group’s Advisory Business we help companies advance their missions. We offer five main services in that unit of our business. From leading African banks to startups, we have advanced gross margins and human welfare in our cities and communities. We would be honored to serve your business (contact below).

 

  • Discovery Innovation Presentation: This is a two-hour seminar where I will present what is happening in your market, customized for your company, and then offer insights on how you can plot your strategies to win.

  • Discovery Innovation Workshop: This could take up to a day, but minimum of four hours is required. Besides the two-hour State of the Industry presentation, we work with clients to discover unique ways they can look at their businesses.

  • Development of Business Roadmap & Strategy: Your business plan is not enough to anchor your business execution. Most times you need a Roadmap Document especially if your business is in a state of flux [changing market, changing model, startup, etc].

  • Open Innovation Event: In this engagement, we would run a mini-pitch competition within your firm as part of a process to mine ideas from your team. We understand that some of your staff members have great ideas.

  • Advisory Services: Most times, after our presentations and workshops, clients usually engage us for Advisory Services. This is totally decoupled from the first two. In other words, you can engage us for either the presentation or workshop without the advisory services.

Our services cover all industries, and we operate at the highest ethical level. .

If interested, email tekedia@fasmicro.com. Our cost is industry-competitive.