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InMobi Acquires Sprout – Read The Letter From The Founder/CEO, Naveen Tewari

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We received this in our email and thought you will like it, in case you do not subscribe to InMobi feeds. InMobile has acquired Sprout and now they are positioned to take their game to the next level.

 

Dear Partners and Friends,

Today, I am proud to announce our first acquisition. San Francisco based Sprout, whose creative platform makes the “build once, run everywhere” dream for HTML5 mobile rich media advertising a reality, has joined the InMobi family.

 

Sprout’s technology solves a major problem for the mobile ad industry by helping make the creation and distribution of mobile rich media a much simpler process. Our global presence, when combined with Sprout’s rich media technology, will allow our agencies, brands, and publishers to easily build and distribute engaging rich media ads in over 165 countries.

 

We believe this is a huge step forward for mobile advertising. To help grow the industry, Sprout will remain an independent company working with all agencies, brands, ad networks and publisher sites globally. Sprout has an extremely talented team who are a great fit for our organization. We’re truly excited to have them as part of the InMobi team.

 

We know your support of InMobi over the past few years helped make this exciting opportunity a reality. We owe it to you to help deliver a more engaging mobile ad experience and appreciate your continued business.

 

 

Sincerely,

Naveen Tewari

Founder and CEO of InMobi
www.inmobi.com

Nokia SDK for Java Is Ready For Download

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Nokia is on the move. They seem to be moving faster these days. If they continue like this, they can turn the clock and keep their first spotin the shipment of mobile phones. On July 29, 2011, they released their long awaited SDK kit for Java.

 

The Series 40 platform SDKs enable you to quickly and efficiently create and test Java™ applications, as well as browser content, multimedia messaging service (MMS) content, and, where supported, Adobe Flash Lite content and applications. To facilitate this, each SDK includes an emulator, Java APIs, documentation, code examples, and debugging tools. These tools are then combined with your favourite IDE to create, compile, and package applications and content. Testing can then be conducted on a PC using the emulator.

 

Description
This SDK supports Java development for Series 40 6th Edition, Feature Pack 1 phones. It also forms the basis for development support of future Series 40 platform versions, thereby eliminating the need for multiple Series 40 SDKs.

 

Supported runtimes
Development of applications using Java™ technology is supported by this SDK.

 

Supported content
Creation of web and messaging content is supported by this SDK.

 

More information
For more information, visit the Nokia SDK for Java page.

 

Open Source Software Components
Theis SDK includes certain open source software components. The terms of the licenses, disclaimers, acknowledgements, and notices governing the use of these components are provided in the downloads that are available here.
Nokia offers also to provide such source code to you on CD-ROM for a charge covering the cost of performing such distribution, such as the cost of media; shipping; and handling, upon written request to Nokia at:

 

Top Five Mobile Phone Vendors In Second Quarter Of 2011 (2Q2011) By IDC

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According to IDC, the top mobile phone vendors for 2Q2011 are Nokia, Samsung, LG Electronics, Apple and ZTE. Nokia holds 24% market share, followied by Samsung at 19%. Apple is below LG Electronics with both having respectively 5.6% and 6.8%. ZTE rounds it up with 4.5%. Tekedia thinks that Huawei will be a huge chunk of the 39% others in the table above. Note that all the units are in millions.

 

Below is the adapted analyst comments from IDC with regards to each of these vendors.


Nokia’s hold on the top global mobile phone spot weakened last quarter as inventory buildups in traditional strongholds, namely China and Europe. Over the long term, Nokia’s smartphone fortunes will be dictated by its ability to sell Windows Phone 7 smartphone devices.

 

Samsung posted double-digit growth from the same quarter a year ago, and just slightly slower growth than the overall pace of the market. The difference between Samsung and market leader Nokia continued to shrink, with less than 20 million units separating the two vendors, mostly resulting from Nokia’s struggles in the market.

 

LG Electronics held on to its number three position during the quarter, thanks in part to its Optimus smartphone sales worldwide.  Originally, LG had anticipated flat growth in 2011 from 2010 levels, even as it expected the overall market to increase by 8%.

 

Apple maintained its number four position overall but closed the gap on Top 5 competitors thanks to another record unit shipment quarter. The company easily posted the highest growth rate of the worldwide leaders despite the fact that its flagship iPhone 4 is now more than a year old. The triple-digit shipment volume growth allowed Apple to more than double its share when compared to the same quarter last year.

 

ZTE likewise improved volumes and picked up market share during the quarter, enough to maintain the number five position. Long known as a purveyor of simple, voice-centric mobile phones, ZTE has stepped up its smartphone game with the continued success of its Android-powered Blade and Racer smartphones while announcing Libra, Skate, and Amigo smartphones for release in the second half of this year. Feature phones continued to be popular for ZTE, with the release of its 547i, a social networking-centric device in Europe.

MTN Enters The Game – Launches Android App Development Competition

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As selling airtime becomes a commodity business with no end in sight, telecommunication companies must seek new revenue sources in Africa. The ARPU (average revenue per user) continues to fall calling for a need to try innovative solutions to stay competitive. One of those ways is to get into the business of apps. MTN is doing just that with the launching of an app competition.

 

 

MTN is challenging the developer community from around the world to create innovative apps inspired by Africa and the Middle-East. Our vision for the soon-to-be-launched MTN app store is to have content that is relevant to the lives of our subscribers, and informed by the conditions in our communities. Your creations can deal with any facet of life in Africa and the Middle-East – from solving some of the regions’ most pressing challenges, to lifestyle and entertainment, or even social networking. However, all apps must be built for the Android operating system, and be in English. The competition runs for six months – from July to December 2011 – and will have six monthly winners and an overall winner.

 

 

Prizes
The first prize for monthly winners is a Galaxy Tab 10.1 and the second prize a Samsung Galaxy S2. The prize for the overall winner is a trip to the Mobile World Congress 2012!

 

‘Though it is not explained what MTN  will do with the app, we hope they are serious to share revenue with the developers. Getting a Galaxy is nothing big when compared to a million dollar app that can be sold across Middle East and Africa. They need to explain that, right now before the submissions start.

Acer Liquid Mini Review – The Portable Phone You Have Wanted

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Following in the footsteps of many of the big phone manufacturers such as Nokia and Sony Ericsson, it seems that Acer is keen to release more pocketable versions of its popular handsets. The Acer Liquid was released at the end of 2009 and has been one of the company´s most popular phones, with a range of spin-offs having since been released such as the Liquid E and Liquid Metal. Compared to some of the mammoth touchscreens that are starting to emerge it could be pondered whether Acer really needed to make a mini version of the Liquid in the first place, seeing as the original handset came with what would now be considered as a smaller than average body.

 

There are however many people who would love to own a touchscreen phone but consider what is on offer to be a bit too big for everyday use. The Liquid Mini is only marginally smaller than the original and on paper there seems to be little difference in size. However, comparing the two handsets side by side you can see how even this slight reduction in dimensions can have a huge effect on portability.

 

The Liquid Mini is a mini version of the original Liquid, as the name would suggest, and as such it comes with pretty much the same hardware features. These were fairly top of the line when the Liquid was released back in 2009 but today would be considered a bit more standard within the touchscreen market. This is not a criticism as the Liquid Mini comes with an excellent camera, plenty of storage space and excellent connectivity options.

 

In the software department the Liquid Mini fortunately does not come with the original´s 1.6 version of Google Android but comes with a more contemporary 2.2 Froyo edition. Coupled with the Acer UI this offers excellent social networking integration for Facebook and Twitter as well as YouTube and Picasa integration. There is email and instant messaging support as well as threaded viewing for SMS messages on offer, all of which make the Liquid Mini a nice little pocketable messaging phone.

 

The Liquid Mini is a perfect phone for messaging, general web browsing and entertainment and for its price it offers great value for money. The phone will certainly appeal to those who want to enjoy a touchscreen handset but without carrying an oversized brick in their pocket or bag.

 

Editor’s Note: Buy this phone and contract from our UK partner, UK Best Mobile Contract