As selling airtime becomes a commodity business with no end in sight, telecommunication companies must seek new revenue sources in Africa. The ARPU (average revenue per user) continues to fall calling for a need to try innovative solutions to stay competitive. One of those ways is to get into the business of apps. MTN is doing just that with the launching of an app competition.
MTN is challenging the developer community from around the world to create innovative apps inspired by Africa and the Middle-East. Our vision for the soon-to-be-launched MTN app store is to have content that is relevant to the lives of our subscribers, and informed by the conditions in our communities. Your creations can deal with any facet of life in Africa and the Middle-East – from solving some of the regions’ most pressing challenges, to lifestyle and entertainment, or even social networking. However, all apps must be built for the Android operating system, and be in English. The competition runs for six months – from July to December 2011 – and will have six monthly winners and an overall winner.
‘Though it is not explained what MTN will do with the app, we hope they are serious to share revenue with the developers. Getting a Galaxy is nothing big when compared to a million dollar app that can be sold across Middle East and Africa. They need to explain that, right now before the submissions start.