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Do Certifications Really Matter In Technology? – Yet, Be Careful!

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This is coming on the heels of an excellent blog article I read a long time ago written by Jeff Atwood at the coding horror blog. Jeff Atwood starts off his article by saying:

Name any prominent software technology, and you’ll find a certification program for that technology. For a fee, of course. It’s a dizzying, intimidating array of acronyms: MCSD, SCJD, RHCE, ACSA. And the company offering the certification is quite often the very same one selling the product. No conflict of interest there.

 

There are all sorts of certification programs out there with all sorts of acronyms. As has been aptly noted by Jeff Atwood, the companies that offer the certification courses are quite often the very same ones selling the product. Are these certification courses just another means of generating revenue for the company offering the products? It might not be exactly right to say so. However, it definitely does not do any harm to their balance sheets.

The purpose of this article is not to incite an argument as to whether or not certification courses are just a rip-off. Rather, the concern to be addressed here is whether or not certifications are to be relied upon as a metric for judging the competence of their holders. Are they credentials that can be depended upon? And just like Jeff Atwood asked in his article, “Do people who have these certifications perform better than those who don’t?”

It is funny how certificate-oriented our society has become. The average Nigerian employer of skilled labour (and in most other countries as well) seems to be easily impressed by people who have a dizzying array of certifications so much that they have a tendency to ignore the question of whether or not the persons holding these certificates can actually competently carry out the tasks required of such a technical position. Many people who have written some professional certification exams in such technologies as Oracle, MCSD and the rest of them, can probably testify to the fact that one does not really need a hands-on technical knowledge of these technologies in order to pass their corresponding certification exams. Now, the question is, how is it possible to pass a certification exam without actually knowing the technical nitty-gritty of the subject? Well, maybe we can blame it on the testing system. For many certification examinations, all you probably need is a good set of question dumps. Once you can master and/or memorize the question and answer patterns in these dumps, you already have a good chance of passing the examination since the examinations do not vary a great deal from the dumps you are likely to have already seen. In fact, the questions might be exactly the same. This is especially true of certification examinations that follow the multiple-choice question pattern.

This is not to say that certification exams are pointless. However, they have become slightly abused. It is necessary to note that whether or not someone actually succeeds in gaining or improving a skill after preparing for and writing a certification exam, is often dependent on the individual’s purpose for trying to get certified. If an individual actually goes through it for the purpose of acquiring knowledge and technical adeptness, there is nothing stopping him/her from actually getting the knowledge and skill he desires while getting certified at the same time. Unfortunately, it seems the intents of the vast majority of people getting certified are less than “noble”.

Why do some people go through the pains of preparing for and writing these exams if they know that it may not necessarily give them a comprehensive technical knowledge of the subject? Shouldn’t knowledge and skill acquision/improvement be the goal of getting certified in any field? Apparently, this is not always the goal.

From things that can be seen and heard, I have come to the conclusion that the the goal is often simply to increase one’s chances of getting a job. Who is to blame for this? And is this necessarily a bad thing? I would say it is not necessarily a bad thing in itself. However, I would love to go on to say that the problem primarily lies with employers who have been given the impression that certificates are an appropriate metric for measuring technical competence. This is an impression that has been made almost permanent in their minds without them even knowing it. The danger in this is that employment based solely on how many certification examinations you have managed to pass, would inevitably lead to employment of individuals who are less than competent in their various fields. In other words, the primary question employers need to ask, especially employers who hire programmers/software developers, is not “how many certifications do you have?” but “what have you done with the skills you claim to have?”.

Jeff Atwood put it very succinctly when he said:

Your credentials should be the sum of the projects you’ve worked on, and specificially how much you learned from your failures. Certainly, your actual experience, your portfolio, counts for a lot more than whether or not you passed some arbitrary, one-time test.

 

Truth be told, there are a lot of people who have bagged a large number of certifications, and still have close to no idea what they are doing. There are a lot of SCJPs, MCADs and the rest of them who cannot write the simplest of programs to acceptable quality standards. It is quite unfortunate really.

The debate on certification has raged on for years. Many people have different opinions on the issue and each argument has its valid points. The questions I might not be able to give satisfactory answers to are: What is the real rationale behind certification? Is certification something implemented for the benefit of society or for the benefit of the certifiers? Do people who have these certifications perform better than those who do not?

Conclusively, just like Jeff Atwood, I do not believe in certifications. He made the reason clear when he said:

The certification alphabet is no substitute for a solid portfolio; you should be spending your time building stuff, not studying for multiple choice tests.

 

Of course, certifications are not worthless, as long as an impressive portfolio can be presented along with them. I would rather hire the founder and creator of Gistcaster, than hire someone with all the certification acronyms in existence with nothing to show of it.

The Benefits Of Mobile Apps In Marketing And Business Development

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Editor’s Note: This post was adapted from a proposal justifying the need of a mobile app for a client. We have redacted some sections of it. It was developed by Fasmicro Apps Division.

 

In this young century, most businesses have websites. They want to get ahead and stay visible to their customers. Social media networks have been a key business strategy. Organizational webinality, i.e., web presence is vital to continuous business success.

 

 

Website remains important. But something is redesigning the business ecosystem. That is mobility. We mean, more people are moving to the mobile ecosystem than going to the web. How? The world has not sold its one billionth computer, after more than three decades, but it has sold excess of 5 billion mobile devices in less than a decade. So, while the web has been doing fine, the mobile environment has got a bigger buzz.

 

What can firms do? They have to be where the people are. If more people are using the phone, it is right that companies must pursue to sell them services and products in that domain. This is where having a mobile business development strategy becomes important.

 

We propose two ways:

 

Mobile apps – in the mobile environment, mobile app is your website. It is a software application that runs on mobile devices. That is what people see with their smartphones. For most that do not have time to visit websites, that is all they use. When they search the mobile apps market, just as they search on Google, will your business show up? As website was to Google, so is the app is in the iTunes, Android market, Ovi, and more. If you are not there, you are disconnected from the youth that disproportionally use these apps.

 

SMS system – Mobile apps is static. It is like having a website. The engine that will make that mobile strategy go further is the SMS. That is your email system in the mobile ecosystem. Without it, you have a website with an email. SMS is a great tool for communication because it is instantly read and that is what you want from your customers.
A combination of these two services will provide your firm with armor to compete and succeed in the tough market. You need differentiation. You need presence and visibility. The Apps and SMS system will provide those. When they need your information, news, products, promo, you must be there in the mobile space. There are 800,000 apps in the Android market and 300,000 in the Apple marketplace. Every firm needs one! And you are one of those firms.

 

At Fasmicro, we are creating apps, not just for Nigerian companies, but US and European firms. Few weeks ago, we signed a partnership with Paris-based Clam Magazine on apps development.  We know this very well and will be delighted to drive your transition from cyberspace to the mobispace.

 

We will provide not just the apps but the environment to distribute the apps. As more people buy Ovim tablet, they will come to know about your brand because the apps will be ready for them to install.

 

Financially, having an app will jumpstart your branding and business. It will make the product youthful since it will be seen as extremely tech-savvy. We cannot predict your sales impact, but we are sure that more people will know this brand in a very positive way.

 

Fasmicro Apps Division

Owerri, Nigeria

Originally published in 2011

Becoming An African Entrepreneur – Hire Talents, Not Certificates

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There is one model that seems to work very well in this world: you need a very good education to make it to the top global companies. You need to have been to Harvard, Yale or even some iconic Law Schools to make it to the U.S. Supreme Court where majority of the members attended Ivy League universities.

 

In Goldman Sachs, you need that touch of Wharton, HBS, Stanford, among others to have a chance. They have a minimum ceiling that you must cross before you even get looked at.

 

In management consulting companies like Boston Consulting Group, McKinsey, Monitor, and more, you must have graduated from a highly ranked university. In short, BCG lists only the schools they hire from and most times, they hire from only the top 15 ranked schools.

 

Have the mind of Thomas Edison, the one of Michael Dell, the one of Larry Ellison,  Bill Gates (actually not true because he was a Harvard student!, the same goes for Mark Zuckerberg), Steve Jobs, among others, you will not qualify to work in any of these companies. No matter how smart you are today, the best way to get into Facebook, if you do not have a college degree from a highly ranked U.S. or European school is to build a company and ask Facebook to acquire you and the company. Anything less than that is not going to work because they have about 10 schools they hire their engineers – MIT, Stanford, Ann Arbor, CMU,  Oxford, and few other ones.

 

Not in these schools, do not apply. It is that simple. You have skills, who cares? You do not have the certificates. Simply, this is why schools are ramping up academic school fees because they know those certificates will be the selling point to your future and no matter what they do, people will come. The school you attended in America contributes more than 60% of the success you may have in life, we think!

 

Do not get us wrong. When a lady was nominated by George Bush to replace one of the  U.S. Supreme Court Justices that retired. The lady was qualified. But she got her Law degree from Methodist University in Texas. The Congressmen were so annoyed that Bush will send someone not educated in the preferred schools for confirmation. The woman withdrew. They later quickly passed Justice Robert and Samuel Alito who went to Harvard and Princeton respectively.

 

In Nigeria, that thinking is not entrenched. It is safe to say that people have a chance if they just attend any school. Of course, we have noticed that the Federal Universities of Technology graduates get more extra look by the energy companies. But that is not a widespread phenomenon. Where many of your Congressmen hold only SSCE/WASC/GCE attempted (NO Pass needed, just attempt), people will be insane to complain that you did not go to Ibadan or Nsukka or Zaria.

 

So, we try to conclude this piece that the best way to build a team is not to look too much on their academic qualifications. Rather, you have to evaluate them and focus on the talents. Schools or certificates do not do the jobs, human beings still do. That does not mean that you will not consciously understand that any child that could get into MIT must have been very good to have even been admitted. That tells you the child must have done extra works to stay ahead of the crowd. Yet, that he went to MIT does not mean he is the best in the application pool. Why? “Steve Jobs” that has no degree  could also be in that pool and you just overlooked him!

 

Author: Ndubuisi Ekekwe

 

Understand These Ten Points Before Executing Your Mobile App Strategy

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First a mobile app is a special purpose application (yes, software) that runs on mobile devices like smartphones and tablets. You need to think through these ten points before you execute or even develop a mobile app strategy in your firm. They have come through experience, research and insights from Fasmicro Apps designers as they build apps in Nigeria.

 

If you are looking for a partner in Nigeria and you are a corporate client, Fasmicro will help you develop any type of app in the following environments:

  • Android /Google
  • Blackberry /RIM
  • iOS (iPhone and iPad) /Apple
  • Java Mobile /clusters of makers
  • Symbian /Nokia

 

  •  Business requirements

You must ask what is the need of this tool , mobile app, to my business. That has to do with understanding what your business requirements are.

  •  Type of app

What will work for me in mobile app. Will a common reader be enough? That reader just read what I have on my website. Or do I need to build  a custom app that uses internet as a transport medium but not resident there.

  • Software modularity

You need to have a system that can grow with time. It is a dynamic world. Nothing could be terrible than out growing your strategy within months.

  • Code efficiency

This is good. The way the apps are coded could affect the load time and many issues that have to do with connectivity. Do I have enough experience to execute this. Or do I get help outside. What is the best way to structure the software.

  • Graphic Interface Design

The graphics and interface define the product and tool. Can you do that? Or do you need help? The interface must look great for even to be considered by the customer.

  • Integration and Testing

After the design, can you thoroughly test the apps? What is your competence in this area?

  • Hosting platform

It does not end after the design. The most important factor is where it is hosted. If that environment is bad, no one will come and download it. You need a plan on how that hosting platform is worked out. Besides, everything has to be maintained. You cannot leave a database unattended. It will grow and break down.

  • Marketing and Market

It does not end in the engineering, you need someone with platform to help you succeed. Do they have a tablet that can help make your apps go further?

  • Maintenance and  Upgrades

The truth is by the time you finish the project, another upgrade is available. Are you structured to get that fix and stay up to date. Are you ready to nurture that platform so that users will know they get the latest security fix when they download your tool?

  • Implementation

Do you have the capacity to bring all the pieces together? Can you execute a plan. We mean, you have it on paper; can you make it a tool or product.

 

Ten Questions were developed by Fasmicro Apps Division, Owerri, Nigeria.

There Are Now 37.7m Facebook Users

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There are now in Africa about 37.7 million Facebook users according to its Initial Public Offering (IPO) filing.  At this number, it means that the penetration rate is less than 4% in the continent – so, the social media site has a big opportunity to grow in the continent. Since July 2010, the growth rate has been more than 165% for Facebook in Africa.