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IBM Takes Online Marketing Suite To The Cloud, As Microsoft Revs-up Segment

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IBM has announced a cloud-based Web analytics and digital marketing suite aimed at helping its business customers automate online marketing campaigns across digital channels, such as Websites, social media networks and mobile phones.

 

The new IBM offering combines software IBM got in its acquisitions of Coremetrics and Unica and provides analytics that help companies better determine the effectiveness of new products and services, fine-tune marketing campaigns and create personalised offers in real-time across all online channels, IBM officials said.

 

The technology comes as part of IBM’s Smarter Commerce initiative, which is focused on helping companies more effectively market, sell and secure greater customer loyalty in the era of social networking and mobile computing. With 64 percent of consumers making a first purchase because of a digital experience, it is more critical than ever that marketers understand this online behaviour and refine their marketing activities accordingly, IBM said.

 

The combined Coremetrics and Unica software enables companies to better understand their customers’ buying preferences and patterns across all digital media, including Websites, social media networks, mobile phones and tablets. This intelligence is used to quickly develop and deliver the most relevant customer experience, transforming marketing from an uninvited intrusion to an intuitive client service.

 

For example, businesses would be able to evaluate Facebook or Twitter activity, and offer customers tailored promotions delivered to their mobile devices on the go. IBM’s suite also enables businesses to deliver and fine-tune digital marketing programmes based on what customers are doing offline. For instance, a consumer who purchased a new tablet in a brick-and-mortar store would receive special offers via email to purchase tablet accessories. The benefit to the customer is a consistent, relevant brand experience that reflects all their online preferences, not just what they did, read or saw on one specific site, IBM said.

 

“The convergence of social networking and mobile computinghas given rise to empowered consumers who demand a tailored, compelling online experience,” Robert Gilbreath, e-commerce director at Calendars.com, said in a statement.

 

The IBM Coremetrics Web Analytics and Digital Marketing Optimisation Suite is said to automate and simplify a company’s ability to design and deliver a tailored online experience and marketing promotions through real-time personalised recommendations, email ad targeting and more. The new suite also enables marketers to perform advanced segmentation and automate marketing execution based on multichannel data, including offline data sources. And it delivers real-time product recommendations for all online channels – including social, mobile, email and display ads.

 

On their own part, Microsoft and Yell Group recently announced plans to form a broad, global strategic alliance, taking advantage of their complementary strengths and expertise in the delivery of innovative online advertising and business solutions to assist small and medium sized businesses (SMBs) reach and engage consumers.

 

Yell currently provides print and digital marketing services to over 1.3 million customers across the United States, United Kingdom, Spain and Latin America.  Capitalizing on the Yahoo! and Microsoft Search Alliance and the growing consumer audience of Bing and Yahoo! Search, Microsoft and Yell will join forces to offer compelling search, mobile and local advertising solutions to small and medium businesses and to make the most of emerging business models delivered through the cloud.

 

Under the plans, Yell will also offer the full suite of Microsoft’s SMB productivity and business software and cloud services, including Microsoft Office 365, Microsoft Dynamics CRM and emerging SMB-focused communications solutions.  In addition, Microsoft will assist Yell to accelerate its new cloud-based services, which will provide Yell’s customers with access to these new digital offerings.

Google Baromter – Jaiku Vs. Twitter. Jaiku Went Down After 15 Months

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Tekedia continues our  discussion on some Google products and acquisitions.  This is necessary as the world welcomes the Google+ which is getting a good rave. Will Facebook be imperiled by Google+? No one knows but there is no denying the fact that Google is serious over that product.

 

In 2007, Google acquired Jaiku. Jaiku was just one year old then then. They hoped to attack Twitter.  But that was not to be because Twitter is nowhere to be matched. After all efforts to pull people to Jaiku, it killed the service fiftten months later.

 

Jaiku is a social networking, micro-blogging and lifestreaming service comparable to Twitter.[1] Jaiku was founded in February 2006 by Jyri Engeströmand Petteri Koponen from Finlandand launched in July of that year. It was purchased by Google on October 9, 2007. (wikipedia)

 

Yet Google+ is not an acquisition. It is real home grown engineering. They have a real thought about it. We will see how it does with Facebook.

 

Some lovers on Jaiku, still using it even after the shutdown.

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Fasmicro Google Android Market – Are Nigerians Doing This, Fake Credit Cards?

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Hello People,

 

We write to suggest to the person that has started this unbecoming attitude of shopping at our store with credit/debit cards that cannot be validated. If you are a Nigerian, you are part of the reason oogle continues to restrict most of  the things Nigerians can do with their products. Get a life people and stop embarrassing Nigeria. We have no evidence it is a Nigerian, but we are sure he/she knows Nigeria to care about the Constitution of the land.

 

Please get a good credit card and shop right.

 

Fasmicro Apps Team

 

 


Hello Fasmicro ,

Google order # 915992059074836 has been cancelled because your buyer failed to provide a valid credit card number that passed authorization successfully. The buyer’s credit card was never charged for this order and we’ve sent email to your buyer regarding the cancelled status of the order. Learn more.

 

 Order date: Jul 11, 2011 3:53 AM EDT
Google order number: 915992059074836 – Fasmicro Order #12999763169054705758.05164831090871417795.1310370817
 Shipping Status  Qty Item   Price
  Digital delivery  1 Nigerian Constitution  –  The full and unedited 1999 constitution of the federal republic of Nigeria. $0.99
Tax (OH) : $0.00
Total : $0.99
Order cancelled

Africa Could Benefit By Tapping The Skills Of The Diaspora – Technology Is Available To Bridge Any Gap

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Brain drain is ravaging Africa. Most of the skilled and talented citizens are leaving the continent to Western Europe and North America. While some are going to play sports, many have made these regions homes and ply their trades in some of the most critical sectors of our modern civilization. And they are not coming back.

 

A recent study on Nigerian healthcare industry shows that the nation is underserved by its medical personnel primarily because of the emigration of its physicians abroad. So while there are many medical schools graduating thousands of doctors, the nation consistently lose the bests of these experts yearly. Unfortunately, the story is the same across all parts of sub-Sahara Africa and this has become a continental tragedy.

 

African football (yes soccer) leagues have been destroyed by the movement of our talented players to Europe. Local games are poorly attended and not very exciting to the locals. African European players are disproportionally popular and richer than their counterparts that play in Africa. In most national teams, up to 90% of the players play international.

 

In the field of engineering, most of the best students are lured by scholarships for postgraduate studies in the United States. These students are supposed to be future technical leaders of the continent. Upon graduation, they are enticed by the good jobs and prospects abroad and they spend their working lives outside Africa.

 

Emigration of skilled workers from developing nations to developed ones in search of better opportunities in trade, education, work, etc has been well documented. Many scholars from World Bank, IMF to countless non-governmental organizations have examined this trend. Theoretical examination is not scarce; what is lacking is solution to this problem.

 

So what can the continent do? Simply, we can leverage the power of technology to mitigate the impacts of brain drain. There are many enabling technologies and strategies which Africa and indeed all developing nations experiencing brain drain can deploy to turn brain drain into brain gain. There is need to understand how these nations can develop infrastructures to connect and collaborate with these people in Diaspora for their national developments. And technology could be the solution.

 

Understandably, Africa will prefer the physical presence of these experts in their native nations. Unfortunately, some of them work in industries that have not diffused in Africa. For those that are experts in genetic engineering, robotics, and so on, they may discover limited opportunities at home. Also, there is a potential “degradation” that occurs when someone moves from the seat of ideas to stay at the corners. In other words, telling an MIT professor of microelectronics to move to Kenya and practice will mean that in five years, he could be exceedingly backward when compared to his peers in US. And his professional worth will degrade instead of appreciating.

 

So, the continent must follow a paradigm where they honor the need for these experts to stay abroad and potentially contribute to their native nations. The physical presence while helpful is not really necessary provided there are enabling technologies and policies that can foster interactions between them and these nations.

 

The challenge will be to understand how technology can narrow the brain drain problem and turn them into brain gain as these experts continue to develop their skills in developed nations and using the enabling tools share and interact with their partners in their respective native nations. We need technology strategies that can connect people across boundaries and help modernize national programs on health, education, research, training, etc.

 

A comprehensive research on the contemporary issues regarding enabling technologies and strategies that can turn brain drain into brain gain is urgently needed in Africa. Based on the outcome of the study, we must develop a continental level roadmap driven by technology to offset the knowledge-imbalance created by brain drain. The continent needs to understand the following areas:

 

  • 21st Century Brain Drain Challenges
  • Brain drain and globalization
  • Evolution and Opportunities in Brain Drain
  • Distance and Web-based Education
  • Technologies for Telemedicine, Security and Technology Management
  • Deployment of Telepresence technologies in developing nations
  • Economics of Brain Drain, National Technology Infrastructures and Policies
  • Designing and deployment of supportive technologies
  • Legal and Taxation issues for intercontinental workforce
  • Open source Technologies
  • ICT technologies
  • Distance research and education collaboration
  • Networks and regional bodies’ roles in standardizations, and others

Africa must work hard and invest resources to see how it can use technology to improve the quality of its education and healthcare through tele-education and telemedicine.  That will require looking at the communication facilities available in the continent and upgrading them accordingly. African Union should think about mandating member states to have Diaspora Technology Networks across the regions so that constant flow of information and ideas could be shared through quality networks, Telepresence and other video technologies. The universities must be anchors of this initiative as they are the most vital instrument for technology diffusion.

 

We must find ways to tap the expertise of our citizens in foreign countries.  It is time we begin looking at the technology of this process than focusing on the academic aspects of it. As technologies break boundaries, we must take advantages and build Africa.

 

In summary, the exodus of very capable Africans to North America and Europe owing to lack of institutional readiness at home must be seen as a threat to the prosperity and wealth of Africa. As they work in these adopted nations to improve their education, medicine, sports, and all other major fields, African governments must find ways to tap these skills. Technologies are readily available and we have the capability to turn this brain drain into brain gain. It is about developing and deploying the right technology with the goal of not asking these Diasporas to return to Africa but to remain in their adopted nations and support their native ones in education and training.

Microchip Unveils Advanced Development Kit For High-Quality Digital Audio Applications

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Microchip Technology Inc., a leading provider of microcontroller, analog and Flash-IP solutions, today announced a 32-bit microcontroller (MCU)-based development kit for the creation of high-quality, 24-bit audio applications.  The Audio Development Board for PIC32 MCUs features an 80 MIPS PIC32 MCU, a 24-bit Wolfson audio codec, a two-inch color LCD Display, a USB interface, and an onboard microphone.  Supported by Microchip’s free software libraries, the kit provides a perfect solution for the development of speech and audio recording and playback products.  Target applications include docks for portable audio players, home-entertainment systems and automotive sound systems.

 

 

The 80-MIPS PIC32MX795F512L MCU on the audio development board features 512 KB Flash and 128 KB RAM, providing plenty of processing power and memory to decode, analyze and play back audio and speech.  Libraries are available for speech recording and playback, as well as MP3 music decoding applications.  Additionally, an audio Sample Rate Conversion (SRC) library for33 kHz, 44.1 kHz and 48 kHz is also supported, which enables developers to reduce component costs for playback solutions.  There are also libraries available for managing the USB interface and driving the on-board color LCD display, which features 16-bit color images.  For those developers who are enrolled in the Apple®  Made For iPod (MFi) Licensing Program, the kit also interfaces to Microchip’s accessory development platform for iPod® and iPhone®.

 

 

“The Audio Development Board for PIC32 MCUs offers a complete platform that doesn’t break the budget for high-quality audio development,” said Sumit Mitra, vice president of Microchip’s High-Performance Microcontroller Division.  “The board also includes an interface for use with our accessory development platform for iPod and iPhone, enabling expansion to support these popular devices.”