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BrandEye, An Online Reputation Monitoring Tool, Keeps Watch Over Your Name and Brand Online

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BrandsEye is an Online Reputation Monitoring Tool keeps you informed about what’s being said about your brand, and lets you mould your reputation online. This is necessary because  businesses and individuals are interested in monitoring and managing mentions of their brand online.

 

Many businesses invest significant resources in monitoring the conversation about their brands online. Often a dedicated team will be employed to process the results manually. The BrandsEye tool replaces this function and ensures a far more thorough, real-time and scientific analysis, in a fraction of the time.

 

It does the following:

  1. Track and manage all of your consumers’ conversations online
  2. Provide real-time reporting for yours and competitors’ brands
  3. Perform in-depth and immediate market research
  4. Identify risks and leverage business opportunities

 

And provides the following features:

 

  • BrandsEye’s Reputation Score plots how people perceive your brand over time. This score compares volume of conversation vs. your brand’s reputationwhich allows you to see the reputation effect of any spikes, troughs or sentiment changes in conversation.
  • BrandsEye’s Ad Value Equivalent (AVE) score assigns a monetary value to the earned media your brand receives. The value of the Social Media campaigns run by brands is often hard to quantify. With BrandsEye’s AVE score Twitter, Facebook, press and other online conversations can now be assigned a real monetary value.
  • BrandsEye automates all variables which are assigned to each individual mention found for a brand. There are more than 40 of these variables and they include Sentiment, Brand Relevancy, Media Type, Influence, Country and Language. At any time, the automation of the variables can be updated by the user and BrandsEye learns through these interactions to improve its overall accuracy.
  • Online Reputation Management is a team sport. BrandsEye provides unlimited number of staff who have access to the service with a thorough workflow system. This allows users to escalate situations to fellow team mates, make comments on specific situations (and authors) and request management approval before anything can be actioned.

 

Announcing A New Contributor for Tekedia – Simon Drew of UK Based MD Operations

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We are happy to report that Simon Drew of UK-based MD Operations will be contributing in Tekedia, starting immediately. MD Operations owns Best Mobile Contracts which provides intelligence on the best deal on mobile. We ask you all to give him support as his brings his experiences to enrich our contents and blog-space.

Best Mobile Contracts is a mobile phone comparison website committed to finding you the best mobile phone deals on the internet. We work with all the major online retailers to bring you the best mobile phone offers around, saving you both time and money. Our deals are updated regularly to ensure that we only display the newest most relevant data on our website.

We offer services such as comparison shopping, email updates and product reviews. We are also keen for you to have your say on the products that we feature on Best Mobile Contracts, so please feel free to review any of the mobile phones that are featured on this site. After all, your opinion counts the most.

Best Mobile Contracts is owned and operated by MD Operations Ltd, an online marketing company based in the UK.

Googe Brings Kenya Parliament Hansards To The New Age

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The only thing Google cannot do is simply to digitize poverty and outsource it to the deep oceans out of Africa. At Tekedia, we think poverty is analog and only a digital solution will help! If not, how do you explain that they have Google Booked The Hansards of the Kenyan Parliament. They just announced that in their official Google Africa blog.

 

A few months ago, we announced that historical copies of the Kenya Gazette were now searchable and viewable for free on Google Books. Today we are thrilled to announce a new development in our efforts to make useful content more accessible. Over 50 years’ worth of the Kenya National Assembly Hansards, dating back to 1960, are now available on Google Books.

The Hansard is the official verbatim report of the proceedings of the Kenyan Parliament. Not only are the records of great historical value, but they are also a rich research resource, providing insight into, for example, how an issue like majimbo has been addressed through time, or to verify a particular Member of Parliament’s position on an issue.

As with the Kenya Gazette, navigating the Hansards on Google Books is easy. You can search by year of publication, issue, name of MP, or keyword across the entire collection, or within a particular Hansard issue. Try it out now simply by searching [kenya hansards] on Google, Google Books or visiting KenyaLaw.org or Parliament.go.ke.

A University Don To Deliver a Paper at Embedded Systems MASTERs at Fasmicro Owerri Design Center

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On July 18 2011,  Engr. I. OGHOGHO of Landmark University, Nigeria will deliver a paper titled EMBEDDED SYSTEMS DESIGN AND DEVELOPMENT AND ACHIEVING VISION20:2020. We invite the general public to attend. The paper will be presented during Fasmicro Embedded Systems MASTERs 2011.  Find below an abstract to the paper.

 

This paper presents massive investments in human capacity building to enhance the development of the Nigerian indigenous embedded systems technology as a key factor towards achieving Vision20:2020. The goals and objectives of Vision20:2020 as well as necessary steps or actions that have been identified as vital to the achievement of the vision are briefly discussed.

 

Investment in technology driven Agriculture as well as Hi-tech manufacturing industries to boost the Nation’s gross domestic product (GDP) and gross national income (GNI) stands out among the vital steps identified. Developed and emerging economies in the world were investigated to ascertain the key factor responsible for their growth and development. The research findings show that no nation can develop beyond her technology or experience economic boom on borrowed technology.

 

Engaging in human capacity building through establishment and funding of research and training centers on embedded systems design and development will provide the platform for indigenous solutions in the form of equipments, machines, tools, products, etc ranging from very simple to complex systems to be developed so as to meet the growing needs of our agricultural, manufacturing and other industrial sectors. An embedded system is a micro-processor based system that is built to control a function or range of functions and is not designed to be used by the user in the same way that a personal computer (PC) is.

 

Embedded digital technology is present in many equipments and systems, and is used to increase functionality, as well as to improve operation at low cost. They are now found in almost all technical devices, from simple everyday home appliances, to facilities and facility management such as heating, air conditioning, elevators and escalators, in agricultural equipments and in production units from robotics to production automation and control systems, etc.

 

With appropriate Government policies and the will to stick to the implementation plans, in place, sustenance of achieved development and economic growth resulting from development of embedded system technologies will be guaranteed. Soon we will have Nigerian made digital watches, mp3 players, phones, traffic lights, cable modems, calculators, technology driven farm tools, manufacturing and processing equipments, cars, medical equipments, etc designed, developed and produced by Nigerians for Nigerians and for other countries of the world. This will strengthen and grow our economy by boosting our GDP and GNI at an accelerated pace and vision20:2020 will then be achieved.

Mobile App and Tablet Industry Analysis – Nigeria

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Editor’s Note: This is adapted from a proposal to a customer. The hard numbers are out.

 

This is what we think, based on early sales data from the all new Ovim Plus tablet which is doing marvelously well in Nigeria now. If you have not gotten your copy, please do so NOW.

 

We estimate that smart mobile devices growth rate will quadruple this year in Nigeria. Presently, Blackberry is the most popular smartphone in Nigeria. But with the introduction of Huawei Android IDEOS by Starcomms, we expect more than 300,000 IDEOS units to be sold this year.

 

IDEOS is the cheapest smartphone in the developing world at $100. It jumped from zero unit in December 2010 to sell 180,000 within six months in Kenya (a small nation to Nigerian size) according to Huawei CEO Herman He.

 

We expect Nigeria to do better. As Blackberry cuts price to wedge off competition from Android, a lot of growth will take place.  Nokia is also coming with its sub-$100 s’phone. We do not discount Microsoft partnership with Nokia to give an affordable smartphone. So, in the near future, the mobile ecosystem of Nigeria and Africa is very promising.

 

With the smartphone market running, apps development opens a new level of opportunity. Any firm that goes into the space will tap early technology adopters who now connect to enterprise products and services through mobile apps.

 

By 2011 end, we expect more than […] smartphone and tablets in use in Nigeria and that includes Nokia Symbian, Microsoft Windows Mobile, Google Android, Apple iOS, and Java. This means ready customers for your brand.

 

So having an app today is a good investment for your business development and marketing. Fasmicro is Nigeria’s leader in mobile apps. We are here to offer solutions that meet your needs. Talk to the experts and let us brand you in the mobile ecosystem.

 

Fasmicro Apps Division