This Kenyan company could as well become the equivalent of Blur Cross Blue Shield in North America.
“AAR’s business is to achieve commercial success by providing healthcare solutions in ways that honour ethical values and are compliant with legal requirements, as well as to demonstrate respect for people, less fortunate members of the community and the natural environment.”
AAR Health started as a rescue and evacuation service in Kenya serving the expatriate market, adding in-patient services in 1991 and a clinic and HMO in 1994. Today, the company has grown to 140,000 customers, representing a 25% market share in Kenya. Expanding to Rwanda, Uganda and Zambia, the company harmonised its product offerings across markets to ensure its leadership position in the provision of health care solutions in Africa.
In line with their goal of providing ethical healthcare services, AAR Health made a number of investments aimed at increasing their reach: a 60-clinic network in rural Kenya; providing training for their preferred provider; a strategic initiative to work with hospitals to reduce costs and develop new products; a plan to open more centers through a new franchise model; and an aggressive business plan to provide services to the poorest communities with an affordable service mix.