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Toyota Is Global Top Car Brand

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According to a new study by global brands agency Millward Brown, Toyota is the global top car brand in 2011

 

Toyota rebounded 11 percent in brand value, demonstrating the resilience of strong brands. Lexus remained America’s top-selling luxury car. To reassure the public following the recall of almost 8 million cars with a potential uncontrolled acceleration problem, Toyota introduced an extended warranty. A panel of NASA experts exonerated Toyota in early 2011, finding that driver mistakes were responsible for most of the reported incidents. Toyota increased sales by 8 percent to 8.4 million cars worldwide in 2010.

 

The studies are powered by BrandZ, the world’s largest, most reliable and comprehensive brand analytics and equity database. Conducted by Millward Brown for exclusive use by WPP group companies, the study has  been running for thirteen years and includes more than 1 million in-depth consumer interviews about over 7,000 brands in 30 countries. The commentary on this page focuses on two key studies that rely on the BrandZ database to examine salient trends impacting brand value today.

Apple Tops Google to Become World’s Most Valuable Brand

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iPhone, iPad and Macbook products have pushed Apple ahead of Google to become the world’s most valuable brand, according to a new study by global brands agency Millward Brown.

The dominance of the iPad and continued success of its iPhone smartphone and Macbook notebook products have propelled Apple to the top of Brandz’s top 100 (pdf), capturing consumer attention despite higher pricing than products provided by its rivals.

Of the top 10 brands, six were technology and telecoms companies. Google was slightly ahead of IBM at three, Microsoft at number five, AT&T at number seven and China Mobile in ninth. Online retailer Amazon also slightly edged Walmart as the world’s most valuable retail brand. Facebook is 35th, valued at $19.1 billion, while Chinese search engine Baidu rose to number 29 from 46.

BrandZ valuations ranks similarly to how investment banks would value brands, basing in part on brand-equity tracking surveys and financial data from Bloomberg and analyst reports. The data calculates the earnings attributable to a brand, how much of the earnings can be attributed to a close bond with its customers and growth potential for the brand-driven earnings.

The studies are powered by BrandZ, the world’s largest, most reliable and comprehensive brand analytics and equity database. Conducted by Millward Brown for exclusive use by WPP group companies, the study has been running for thirteen years and includes more than 1 million in-depth consumer interviews about over 7,000 brands in 30 countries. The commentary on this page focuses on two key studies that rely on the  BrandZ database to examine salient trends impacting brand value today.

This Company Funds Startups – Amoo Is Coming With Cash This October in Nigeria

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Thanks to the tipster who sent this link to us about the coverage of G-Nigeria. VC  Advisory (Amoo) participated in the recent tech events in Nigeria:

The talks I delivered were on Scaling For Growth and Gearing Up For Venture Capital. This was a quick run-through investment readiness from the investors’ and entrepreneurs’ viewpoints. Watch this space for announcements regarding Amoo’s October 2011 investment readiness programmes in Lagos and Abuja.

You better read that writeup because when the pros pen things down, they share wisdom. Read it. But the biggest news is that they are coming into town to invest, this October. This makes this very interesting.

But did you notice the person that is coming? He was an associate at PIMCO – one of the worlds best bond powerhouses.  If this guy invests in your company, you are getting more than cash, but mentoring and visioning. So, now is the time to spend time on this website and master what they want so that your chances will be improved. Read about their investment strategy and some of the portfolios they hold and see how that align with your startup or company. Cash can rain in Abuja and Lagos this October – you better prepare!

Amoo: Nurture Your Business

Welcome to Amoo Venture Capital Advisory. Amoo is a trailblazing boutique firm focused on Venture Capital (VC). VC is a niche source of funding and one of the few with an appetite for risk that matches the uncertainty that comes with pioneering innovative ventures. In a nutshell, it is a catalyst for new industries and ground-breaking global companies such as Facebook and Google. We provide the best in class service to maximise your business potential and grow your business project to maturity i.e. from initial proof of concept to mass market growth. Our specialists are focused on offering the best solutions to bring your venture to fruition. We are attentive to your needs, get into the trenches with you and help you through each stage of your business proposition.

Etisalat Nigeria Gets New Brands and Communications Director

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Etisalat Nigeria has announced the appointment of Enitan Denloye as Director, Brands and Communications. The announcement made by the company Chief Executive Officer, Steven Evans takes effect from 1st March 2011 and will see the new Director articulate the strategic direction and implementation of the Etisalat brand in Nigeria.

 

Prior to his appointment, Enitan has garnered extensive experience at home and abroad in Sales, Brand Management, Marketing Communications and Management Consultancy, having worked at Procter & Gamble, the Coca-Cola Company, McKinsey & Co, and British American Tobacco (BAT), South Africa. He also has an MBA from the prestigious Kellogg School of Management, Northwestern University, Illinois, U.S.A.

Etisalat Nigeria Renews Alcatel-Lucent Contract

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Alcatel-Lucent has been selected by Etisalat Nigeria (EMTS, Emerging Market Telecommunication Services), one of the mobile service operators in Nigeria, to continue providing managed services for their expanding mobile network. The operator’s subscriber base has dramatically grown 120 percent year-over-year to over seven million subscribers in just two years.  Alcatel-Lucent will continue supporting Etisalat Nigeria’s network transformation by developing and delivering new end-user services as required to meet its customers’ growing demands.

 

 

The renewed two-year multivendor managed services agreement will significantly reduce operational expenses, while improving service quality for Etisalat Nigeria’s subscribers. Alcatel-Lucent will be responsible for ensuring the high-quality and reliable performance of the network in the South-west of the country including Lagos by providing world class services which include network operations, consulting, design, network optimization, spare parts management, maintenance services, and project management.

 

By outsourcing the day-to-day operations and maintenance to Alcatel-Lucent, Etisalat Nigeria will be able to focus on their core business issues such as increasing average revenue per user (ARPU) and ensuring increased network quality and affordability while avoiding the complexity of network operations and management.

 

“This new contract further strengthens our long-standing cooperation with Etisalat and highlights their confidence in our ability to create, deliver and manage complex next-generation networks with strong local support capabilities,” said Adolfo Hernandez, President of Alcatel-Lucent’s activities in Europe, Middle East and Africa. “With our professional and managed services and advanced technologies, Alcatel-Lucent is committed to helping Etisalat’s sustainable development in Nigeria and to ensure the highest level of service to its customers located throughout the country.”

 

 

“Since it began operations in Nigeria, Etisalat has been committed to providing Nigerians with world-class service for which Etisalat is known for in all the countries where it operates.  That is why we have selected Alcatel-Lucent, a competent partner with global experience and we look forward to them meeting our high standards of network performance to satisfy the ever-increasing demands of our subscribers” said Steven Evans, CEO of Etisalat Nigeria.
Alcatel-Lucent has over 20 years of experience in managed services, and currently supports 250 million subscribers across 100 customer networks.  Etisalat Nigeria is one of many partners and major service providers around the world which rely on Alcatel-Lucent for network operations, network integration, multi-vendor maintenance, network outsourcing, applications integration and IP network transformation.