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mHealth Apps Will Top 500m Users in 4 Years. Where is Nigeria Today?

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Tekedia Editors
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There is not genius in saying that mobile Apps could be disruptive to many industries and then provide great opportunities to others. Healthcare will benefit immensely from that. mHealth will provide a fluidic and simply way for telemedine to take effect. A new report tries to evaluate this impact and how many people will be affected.

 

This report provides data, key market figures, technology trends and social trends and analysis on the mobile health market. It highlights and discusses strategies that mHealth market participants should consider in order to become successful players in the market, and is targeted towards multiple groups: traditional healthcare players like pharmaceutical companies and device manufacturers, medcomms, healthcare industry consultants, medical and government organizations as well as app developers, app store operators, mobile network operators and other new entrants to the healthcare market.

 

The Mobile Health Market Report 2010-2015 covers three key market dimensions:

A) The smartphone market:
The report describes the smartphone applications market in detail and includes data and analysis of all the relevant aspects that will facilitate a clear understanding of the market today.

 

B) The current state of the mHealth smartphone applications market:
Taken in the context of the market as a whole, the report describes and analyzes the mHealth applications market. The report investigates mHealth applications as a function of the total number of applications, the kinds of applications available, the relative size of the various categories and so on. The reader will gain a comprehensive picture of the state of the mHealth market.

 

C) mHealth outlook 2015:
Through an analysis of key trends and on the basis of a comprehensive survey the report maps out the future development of the mHealth applications market. The market is dynamic, and the changes that will be seen are described, so as to allow for informed strategic planning for both traditional health industry providers and new entrants to the market.

 

Nigeria has many opportunities in this area. It is simply going to get bigger. Those that get into this in time will reap immense opportunities. mHealth is the future and that is where the convergence will come. By working hard to provide a system and empower women and children, it could open a new innovation paradigm in how medicine is practiced in the nation.  But it has to start and right now, the game is not up!

 

Freemium or Premium – The App Debate in Nigeria. Making Free Apps Is Not Sustainable in Nigeria

By
Tekedia Editors
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0

There is this narrative going in Nigeria – to give apps free or to charge for it. The answer is very difficult. Why? Making is free may not be sustainable. You can be out of business after a certain number of months. Asking for premium, the payment system is still primitive for it to work.

 

So, which one is better? Both. It all depends on what you need to achieve. Understanding that Apps is still at infancy in Nigeria, it will be very difficult to command that premium price they enjoy in the developed world. But getting your name and brand out could be more important. In that case, the App can be made free.

 

However, it is important that you watch how the business is developing. If you continue to make it free, you can simply destroy the market. Others will be unable to sell and you guys will have problem. The right idea is to gauge the state of that sector and ascertain what is the best strategy at that moment. While it makes sense to make health apps free in Nigeria to get customers, it may not make sense to make bank related apps free. You examine the purchasing power of the users and the best model to use to get market share, press, etc depending on your objective.

 

But note – Nigeria is not U.S. and it is possible that you cannot get anything out of the freemium. While in US, people will come and invest as you build user base, in Nigeria, that may not happen. The people with investing resources who did not make their money through business may not care. So that said, think very well before you release that app and make it free. A free service does not grow revenue. Without the latter, business cannot survive.

 

What Can Migg33 Do For You? Profitable Merchant Distribution System – Anywhere

By
Tekedia Editors
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0

Do you know Migg33? You better do -Migg33 stands for opportunity in the mobile environment.  It simply provides an opportunity for people to make money through a great and profitable merchant distribution system. This is the world’s biggest Mobile community and offers many opportunities with its 40million users.

 

Now you will notice that with migg33, you can talk freely with MSN, Yahoo, Facebook, GTalk and AIM messengers besides taking advantage of their cheap call and SMS rates. Visit the merchant section of the site and see what the opportunities are.

 

From their website…

 

mig33 is the world’s largest mobile-first community.

It was released in December of 2005 as the first global, mobile community, and has quickly spread around the world. Growing on the strength of user recommendations, and bringing the power of Internet to anyone with a mobile phone, more than 40 million users in over 200 countries have joined the mobile community. mig33 is estimated to be the most downloaded application for mobile phone worldwide.

 

 

Financial Fraudsters – NIMC and NIBSS Are Coming. Developing Web Based Identity Verification and Authentication Services To Combat Fraud

By
Tekedia Editors
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0

Nigerians poisoned Internet and made it a place where many people do not have confidence to do business. It is so bad that some businessmen in the nation do not believe any email document. They have been ripped off by the old Yahoo boys. One just hopes that the mobile ecosystem will not be destroyed the same way.

 

Financial fraud has also gone up. Many young men want to make it very quick and early. Patience is no more desired as the rich syndrome is a plague.  To overcome this problem of fraud and mitigate the impacts in the international arena where it denigrates the image of the nation, National Identity Management Commission (NIMC) and Nigerian Interbank Settlement System (NIBSS) are partnering. They want to use their web based identity verification and authentication services to stop financial fraud.

 

This is an ongoing project and when it is completed, it will be possible to ensure that financial fraud is prevented through good verification and authentication mechanism. The system will look for fraud and ensure that money laundering is averted. Of course, the bad guys will be apprehended.

 

More About NIMC

Identity as a concept has been a part of mankind. Verifying the identity of an individual or organisation has become very important in today’s business and technology driven world.

 

Prior to the enactment of the NIMC Act No. 23 of 2007 establishing the National Identity Management Commission [NIMC], the various identification schemes, including the database and issuance of identification cards both in private and public sectors, resided with the respective organisations.

 

There has been no unique set of principles, practices, policies, processes and procedures that are used to realise the desired outcomes related to identity, not to talk of an identity management system infrastructure that assures a secure verification process.

 

More About NIBSS

Nigeria Inter-Bank Settlement System is owned equally by all licensed banks in Nigeria, and the Central Bank of Nigeria. Discount Houses operating in Nigeria also hold substantial shares. The Board of NIBSS at every point comprises of Central Bank of Nigeria as the Chairman, representatives of Banks, Discount Houses as Directors and the Managing Director/CEO.

The Bloggers Strategy – Microsoft Hosts Interactive Social Media in Lagos

By
Tekedia Editors
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0

Technology has transformed the way we communicate. You must not rely on the newspaper guys and radios these days to push the message on your products and services out. A new medium has already evolved. That is the social media and we are all enjoying it. It is disruptive because it is the most democratic medium. It requires nothing but talents and the person is ready to roll.

 

So Microsoft knows that. Recently, it hosted a Brunch where the leading bloggers in the nation came together and chatted with their team. It is all about getting their message out and in the way they want it. Microsoft does this every quarter and it is now a top strategy in their business communication. By bringing the people together, they explained their products, tools, concepts and experiences and then asked them to share them.

 

As competition heats up in the marketplace, any advertising avenue is necessary.  For Microsoft, getting their contents out is important with Google well rooted in Nigeria now. And they want that to form the narratives in the blogger’s columns. Facebook, Twitter, Blogs and Youtube are all business tools. Ignore them and your business is sunk. It has to be because when a blogger specializes, he or she can have more influence than a newspaper that covers everything.

 

In this Brunch, Microsoft presented Windows 7 and the new browser IE ver. 9.  There is no need to waste your time here reviewing Windows 7. It is a great product and Microsoft nailed it perfectly. For IE 9, it does not matter because we use Firefox here.

 

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