The Three Pillars Of Nokia Strategy 2011 – Smartphones, The Next Billion, And Future Disruptions

Nokia Strategy 2011 consists of three pillars:

  • Smartphones;
  • The next billion;
  • Future disruptions.

 

Smartphones

Beginning 2011, Nokia will use Microsoft’s Windows Phone for its main smartphone operating system. The reason for this is that the smartphone battle is now a war of ecosystems rather than just devices. An ecosystem consists of devices, services, third-party providers, a strong app market and delighted customers. Microsoft, Nokia and its other partners will form a strong ecosystem to bring innovation and choice into the market. MeeGo now becomes a platform for future disruption of the market through innovative and different devices. Symbian will continue to be supported and developed as the full product portfolio takes shape.

 

The next billion

Around 3.2 billion people do not currently own a mobile phone. Nokia’s reach, extensive product portfolio and market presence worldwide make it the best-placed manufacturer to supply the next billion mobile phone users with great devices and rich services suited to local needs. In addition, we’ll be taking the Internet to the users of these phones in their next step. The Series 40 operating system, Ovi Life Tools and Java development are keystones here.

 

Future disruptions

Innovation in the field of mobile devices is far from over and Nokia is determined to play a key role in the future of this field. MeeGo will play a key part in this, and continued support for revolutionary research and development work across Nokia’s worldwide research labs, the Qt development framework and independent providers will help to fuel this further.

 

Culled from Nokia.

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