Polymarket has overtaken both FanDuel and DraftKings in terms of website traffic for November 2025.
According to SimilarWeb analytics a leading web traffic measurement firm, Polymarket recorded approximately 22.4 million visits during the month, edging out FanDuel’s 21.8 million and DraftKings’ 19.6 million.
This marks a significant milestone for the crypto-based prediction market platform, which has been rapidly expanding into sports and event-based betting despite regulatory hurdles in the U.S.
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Polymarket’s surge aligns with its aggressive push into U.S.-accessible markets post-2024 election hype. The platform, valued at over $9 billion, saw explosive interest during the 2024 U.S. presidential race with $3.6 billion in wagers and has since pivoted to sports futures, NFL contracts, and partnerships like the UFC and PrizePicks.
This has driven consistent traffic gains—earlier in May 2025, it already hit 15.9 million visits, surpassing the sportsbooks at that time. Traditional sportsbooks like DraftKings and FanDuel owned by Flutter Entertainment are responding to the threat.
Both companies announced plans to launch their own prediction market products in late 2025, with DraftKings acquiring Railbird Technologies for federally regulated event contracts and FanDuel partnering with CME Group for financial prediction tools.
This comes amid stock dips—DraftKings shares fell ~29% in the prior month due to competitive fears—and high-profile exits from the American Gaming Association over disagreements on prediction market regulation.
Prediction platforms like Polymarket operate on a peer-to-peer model with lower fees often 0% vs. 4-5% house edges on sportsbooks, enabling broader event coverage like politics, entertainment without state-by-state licensing.
This has disrupted the U.S. betting landscape, where legal sports wagering hit $150 billion in 2024 but now faces “backdoor” competition from CFTC-regulated markets. Polymarket’s CEO, Shayne Coplan, has publicly called the FanDuel-DraftKings “duopoly” a “scam” for high consumer costs and lack of innovation.
This isn’t isolated—Polymarket also briefly topped the U.S. Apple App Store’s free sports category in early December, outranking FanDuel and DraftKings there too. Earlier in May 2025, it already hit 15.9 million monthly visits, surpassing the pair in traffic for the first time.
DraftKings and FanDuel are countering with their own prediction market launches (e.g., DraftKings Predictions and FanDuel Predicts) set for late 2025, while exiting industry groups like the American Gaming Association amid the rivalry.
Platforms like Polymarket and Kalshi are eroding traditional sportsbooks’ dominance by offering “event contracts”—binary outcomes on sports, politics, or economics—bypassing state gambling regs via CFTC oversight.
Their low fees near-zero vs. 5-10% vig on FanDuel/DraftKings and real-time probabilities appeal to savvy users seeking alpha over entertainment. Weekly volumes across these platforms hit $2 billion in late 2025, with sports now comprising 33% of Polymarket’s activity up from negligible pre-2025.
DraftKings and FanDuel, facing stock dips like DKNG -18% post-Polymarket funding news, are rushing counter-launches. FanDuel’s “Predicts” app rolls out this month via a CME Group partnership, while DraftKings acquired Railbird Technologies and uses Polymarket as a clearinghouse—ironically partnering with the disruptor.
Analysts project a $5 billion U.S. prediction market opportunity, split ~$4.4 billion sports-focused, but warn incumbents may lose 20-30% share to first-movers like Polymarket due to delayed entry.
New entrants like Robinhood, Coinbase, Underdog, Fanatics join the fray, creating a “Magnificent 13″ of platforms. There’s room for many winners if they ship hard,” with prediction markets exploding via UFC/NFL integrations.
This traffic win underscores Polymarket’s momentum as it eyes a full U.S. relaunch, potentially intensifying the rivalry. If you’re betting on the next big shift—sportsbooks adapting or prediction markets dominating—Polymarket’s even offering contracts on it.