She is one of the leading growth makers in the world of digital economy. She has led growth teams in MTN, Ericsson, Meta (parent of Facebook), etc. She is teaching at Tekedia Mini-MBA on “How to scale a business”. I picked this from her Zoom slide. Jane Egerton-Idehen, thank you so much – that was a masterpiece on scale.
Look at those two plots to understand if you’re growing or scaling. You need to scale and what that means is clear: revenue must grow fast (exponentially) even when cost remains in the linear phase. How can that happen? It means you have taken care of your marginal cost, meaning that servicing more customers will not trigger and accelerate higher costs. #SCALE, do not just grow.
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