Strategy Inc. (formerly MicroStrategy, ticker: MSTR), led by Executive Chairman Michael Saylor, announced on April 13, 2026, that it purchased 13,927 Bitcoin for approximately $1 billion between April 6 and April 12.
Average purchase price: ~$71,902 per BTC below the company’s overall average cost basis of ~$75,577 per BTC, including fees. Funding is entirely through proceeds from sales of its Stretch (STRC) perpetual preferred stock via an at-the-market (ATM) offering program — the first time this specific security fully funded a weekly Bitcoin buy since its launch.
New total holdings: 780,897 BTC, acquired for an aggregate ~$59.02 billion. This positions Strategy as the largest corporate Bitcoin holder by a wide margin roughly 3.7% of Bitcoin’s total 21 million supply. The company has maintained an aggressive Bitcoin accumulation strategy for years, treating it as its primary treasury asset.
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This week’s buy follows a pattern of consistent purchases, though it was notably larger than the prior week’s 4,871 BTC ($330 million). Saylor has often signaled strong long-term conviction with posts like “think ?igger.” The purchase occurred while Bitcoin traded in the $70K–$75K range (spot prices have fluctuated around there recently).
Strategy reports a year-to-date BTC Yield of about 5.6% measuring Bitcoin accumulation relative to shares outstanding. The use of preferred stock which carries a high yield, around 11.5% cash dividend in some cases allows the company to raise capital without immediately diluting common shareholders as heavily as straight equity offerings, though it adds to ongoing obligations.
This continues Strategy’s role as a high-conviction Bitcoin proxy for investors — its stock (MSTR) and related securities like STRC often move with Bitcoin sentiment and the company’s leverage and accumulation pace. In short, Strategy is doubling down on its Bitcoin treasury approach even amid market volatility and geopolitical noise.
Strategy Inc.’s $1B Bitcoin purchase (13,927 BTC at ~$71,902 avg.) reinforces institutional and corporate demand. Strategy now holds 780,897 BTC ~3.7% of total supply, acquired for ~$59.02B total (avg. cost $75,577/BTC). This adds steady buying pressure amid ~$71K price levels.
BTC traded near $71,000–$72,000 around announcement with modest moves (flat to slightly up <1% in some sessions); some commentary sees it supporting eyes on $78K recovery. Highlights Strategy’s role as a major accumulator, outpacing many others in 2026.
Fully funded via Stretch (STRC) perpetual preferred stock ATM sales — positive for existing MSTR equity holders which avoids immediate dilution from common stock issuance. MSTR reaction is mixed and negative initially — down 2.5% in pre-market on announcement day amid broader market weakness; later sessions showed modest recovery like +2–3% intraday in spots.
Stock remains volatile and down significantly YTD (18–56% range reported), trading as a leveraged BTC proxy. STRC boost hgh activity; record trading volumes noted like $1.16B single-day, with demand for its ~11.5% yield. This expands the company’s digital credit flywheel for future BTC buys without heavy equity dilution.
BTC Yield: Improved to 5.6% YTD; measures BTC accumulation per share. Portfolio remains underwater on cost basis ~$4B+ unrealized loss at ~$71K spot vs. $75.6K avg., but long-term conviction unchanged. Amplifies Strategy’s position as the dominant corporate BTC holder; continues aggressive 2026 accumulation pace.
Viewed as validation of the Bitcoin treasury strategy, with Saylor’s approach drawing praise for innovation in capital raising. The move is accretive to BTC exposure with minimal immediate equity dilution, but MSTR’s performance stays tightly coupled to Bitcoin price action and leverage risks. Markets were relatively muted beyond the headline. If you’re following this as a Bitcoin accumulation signal, note that the company has outpaced newly mined Bitcoin supply significantly in 2026 so far.