This is legendary: Tesla is now the world’s most valuable automobile company, overtaking Japan’s Toyota. What happened is uncommon. Tesla stock has pulsated from $211 per unit to $1,135 within the last 52 weeks. The consensus by analysts is that Tesla will hit $2,000 in coming quarters. More so, Tesla is now “worth around three times the combined value of US rivals General Motors and Ford”.
Tesla has the best technology, best brand and remains well ahead of competitors on electric vehicles. Yes, the category-king has been anointed and Tesla will win the electric vehicle (EV) business. And provided it keeps that dominance, markets believe others will just break down. What GM and Ford are doing could be described as “marginal”, and daily, Tesla is extending the goal posts, making it harder for them to catch-up.
In the marketing construct of Needs, Expectations and Perceptions, Tesla is taking the world into Perception while other brands are meeting needs and expectations in the EV sector. When you are in the perception space, you set a new basis of competition, bringing new competitive ordinances that disrupt markets for your advantage.
Elon Musk is the generation’s GREATEST innovator and no one comes closer.
However, investors are excited by the US firm’s potential, believing it could dominate the future electric car market.
Analysts at the stockbroker Jefferies said the firm remained “significantly ahead of peers in product range, capacity and technology”.
In a reflection of that, the firm is also now worth around three times the combined value of US rivals General Motors and Ford.
Mr Musk has said Tesla will deliver at least 500,000 vehicles in 2020, a forecast the company has not changed despite the coronavirus pandemic