Home MyBooks Africa's Sankofa Innovation 11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets

11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets

11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets
New technologies are transforming the lives of people at the base of the economic pyramid (BoP). Many Africans fall within this market category at the moment. While the optimism of leapfrogging the advanced nations is not assured, at the absence of the requisite infrastructures like roads and electricity, it is evident that Africa is enjoying […]
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