Home Africa's Sankofa Innovation Innovation Manuals 12.4 – Your Most Important Customer in Africa

12.4 – Your Most Important Customer in Africa

12.4 – Your Most Important Customer in Africa

The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers that, it is very safe to assume that it is working. That is the root of the ageless statement which posits that “customers are kings”. If you are in the market […]

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