Nnamdi O. Madichie is Professor of Marketing at the Woxsen University Hyderabad, India. He is also Visiting Professor at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria, as well as Research Fellow at the Bloomsbury Institute in London. Professor Madichie is a Fellow of both the Chartered Institute of Marketing (FCIM) and the Chartered Management Institute (FCMI). Prof. Madichie is also a Senior Fellow of the Higher Education Academy (SfHEA) of England & Wales.