Maro Elias
AUTHOR: Maro Elias
Notes from my Transsion Holdings Case Study
So, I spent this week writing a case study on Transsion Holdings, how they became a billion dollar business, and how they've been able...
Notes From My Interswitch Case Study
So, I spent the weekend working on a case study on how Interswitch became a billion dollar business. The case study goes live soon,...
A Comprehensive Guide for Building a Billion Dollar Startup In Nigeria
There are two ways to achieve unicorn (being a billion dollar startup) status in any sane clime.
It's either you; create enough real value that...
A Product Marketing Guide (The Nigerian Version)
If you still believe that a Good Product will market itself, it's a sign that you have either never built a Product and had...
What Innovation Really is, and why Patents alone don’t just cut it.
What is Innovation?, or better still what does Innovation mean to you?
Because frankly Innovation means different things to different people; to some, Innovation means...





