CATEGORY: Innovation Manuals
12.5 – Marketing and Closing Government Deals
Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years, owing to lack of investments which could have modernized the institutional processes. It begins by knowing that few government employees have working business emails in the continent, despite running a website […]
12.4 – Your Most Important Customer in Africa
The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers that, it is very safe to assume that it is working. That is the root of the ageless statement which posits that “customers are kings”. If you are in the market […]
12.3 – Critical Frameworks for Running Digital Businesses in Africa
ICT (information and communication technology) provided productivity gains across different industrial sectors in Africa as governments and firms adopted technology to modernize their processes few decades ago. That adoption provided the platforms for new basis of competition as ICT cushioned efficiency in customer service and superior product offering, giving the early adopters opportunities to win […]
12.2 – Positioning Your Business for Government Support
In business, one must develop strategies for operational efficiency in all the key business components. A key part of winning is knowing how to tap into government supports and subsidies especially in some strategic sectors where government has clear pain points. There is nothing wrong with that. General Electric operated for years in U.S. over […]
12.1 – How to Compete Against Conglomerates to Win
Around the world, conglomerates tax the citizens. They are powerful with lots of resources which help them enjoy the economies of scale. This makes their products better and largely cheaper, compared to smaller companies. Also, owing to the fact that they employ many people, governments like them. They are visible symbols of any nation’s economic […]






