Chowdeck, the Nigerian on-demand food delivery service, has once again raised the bar in Nigeria’s food delivery space, after it announced a major milestone that vendors on its platform processed N1.4 billion during its Big Black Friday Weekend campaign.
The company set an ambitious target ahead of the event at 50,000 orders in a single day, double the record from the previous year, and invited the public to witness it in real time.
For the first time, Chowdeck built a BFCM live tracker, allowing anyone to watch orders coming in across its cities. The dashboard displayed real-time app visits, incoming orders, total transaction value, rider kilometres, fastest delivery times, and even featured an interactive puzzle.
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The puzzle unexpectedly became a key attraction, transforming passive viewers into active participants. One user solved it in under six seconds, contributing to the 2.5 million app visits recorded during the period.
Restaurant partners, including major brands like Chicken Republic and hundreds of local vendors, experienced their highest single-day sales on the platform. The scale of activity exceeded all prior benchmarks.
The Big Black Friday Campaign by the Numbers:
- N1.4 billion total vendor transaction volume
- 183,000+ orders delivered
- 52,000+ orders on Friday alone (new record)
- 115 peak orders per minute
- 5,000+ orders per hour for five consecutive hours
- 727,000+ kilometres covered by riders
- N205,000 earned by the highest-earning rider
- 1 minute 30 seconds fastest delivery time
- 2.5 million app visits
Commenting on the milestone, Chowdeck CEO and Co-founder Femi Aluko described it as an affirmation of the ecosystem’s collective growth. He emphasized that beyond the numbers, the real triumph lay in the progress of vendors, the increased earnings for riders, and the enhanced experience for customers.
What was expected to be an ambitious sales push quickly turned into a record-breaking milestone, proving Chowdeck’s growing influence, customer loyalty, and operational strength in one of the year’s busiest retail cycles.
Despite the massive surge in activity, the company noted that its infrastructure remained stable and the customer experience stayed seamless. Users engaged deeply with the live tracker, sharing screenshots, solving puzzles, and tracking the real-time progress of the campaign.
Notably, Chowdeck stated that this year’s Black Friday campaign was built around a simple idea, to show what is possible when technology, logistics, and community come together. The outcome validated that vision.
It is interesting to note that, the success of Chowdeck’s Black Friday sales campaign, comes after the company in October this year, surpassed one million orders marking its strongest month to date.
According to CEO Femi Aluko, he stated that the feat reflects not only Chowdeck’s scale but also the strength of its business fundamentals. He revealed that the company closed October with a positive gross margin of 26%, underscoring that it is possible to grow rapidly while maintaining profitability and operational sustainability.
Founded in October 2021 by Femi Aluko, Olumide Ojo, and Lanre Yusuf, the company now operates in 11 cities, including Lagos, Abuja, and Accra, serving over 1.5 million customers with a network of 20,000+ riders. Operating profitably since its inception, Chowdeck’s success is rooted in its strong partnerships with top brands such as KFC and Burger King, as well as several local vendors, which offer customers a mix of African, Asian, and healthy meals.
By surpassing expectations and setting new industry benchmarks, Chowdeck continues to position itself as a dominant force, driving innovation, scale, and competitiveness within the Nigerian food delivery landscape