Every company in the world is built on three pillars: people, tools and processes. And every modern company also works on four foundational factors of knowledge, entrepreneurial vision, labour, and capital. At Tekedia Institute, we have created a product and that product is KNOWLEDGE, and we make the PEOPLE better, to advance and strengthen the firm, fixing market frictions, and serving customers.
When your staff come to Tekedia Institute and co-learn with us, they will understand where all great companies operate, and that is the perception level of customer satisfaction, well ahead of the needs and the expectations levels.
At the perception level, a company creates fandom in the market, and customers become fans. The result is a new basis of competition being created with massive disruption which changes the ordinance in the industry. When that happens, stars of markets are born, and profits show in the books. Glory! In 2011, I explained in Harvard Business Review here.
Good People, as we get ready for the best edition of Tekedia Mini-MBA yet, I ask you to register your staff. Start date is June 9. This is a great program. Click here to register
Ndubuisi Ekekwe
Professor & Lead Faculty
Tekedia Institute, USA
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