Find your OWN customers and FANS. Great companies turn customers into FANS. Create a fandom in that market.
Your product cannot be for every person; find your niche and your own customers.
Great companies do not just create a niche, they “invent” new markets and bring tribes of customers into that new world.
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Do not build for all, find your OWN customers!
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The world’s winning companies are often those who sell Lifestyle, not those who sell Products and Services.
Apple sells Class, not Gadgets.
Tesla sells the Dream, not Cars.
Nike provides you with Inspiration, not Shoes
Instagram curates your Fantasies, not your Media.
Meta sells Experience, not Communication.
Tiktok is Funsville, not a Short Videos Platform.
Andela offers a Life of Opportunity, not Computer Training.
Xiaomi preaches Simplicity, not Eectronics.
Create a Unique Lifestyle through Business Model Innovation and your FANS will not only locate you, but they’ll stay loyal to you because you’re their right kind of crazy.
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