MTN Nigeria is 10 years and they have launched a new MTN talk on Logo to mark it. They should indeed because business has been good for them so far. This MTN talk on is among the many products the company introduced along with MTN pay go tariff score card recently.
The MTN talk on brand had been launched with new services and data plans to solidify grip on the market at the height of the mobile telecom tariff war.
Yet, though a new logo had been launched to mark MTN’s 10th year anniversary in Nigeria, the company will not replace the universal Yello logo that is known internationally.
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt.
MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria.
Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever.