Home Community Insights Paga Unveils Doroki, A Retail Business Management Platform to Streamline SME Operations

Paga Unveils Doroki, A Retail Business Management Platform to Streamline SME Operations

Paga Unveils Doroki, A Retail Business Management Platform to Streamline SME Operations

Paga, a Nigerian mobile payment company, has launched Doroki, an all-in-one business suite designed to simplify operations for small and medium-sized businesses (SMEs).

The platform provides inventory management, CRM, digital payment processing, promotions, and much more—all in one affordable platform. Also, Doroki helps businesses digitize their operations and streamline their payment solutions.

Speaking on the launch, Tayo Oviosu, founder and CEO of Paga Group, emphasized Doroki’s role in empowering SMEs.

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He said,

“Running a business in today’s fast-paced economy is challenging, and managing stock, tracking sales, reconciling payments, and keeping customers happy can feel overwhelming. Doroki changes that. It’s not just a tool, it’s a partner that simplifies operations, provides actionable insights, and helps businesses scale with confidence.”

Also commenting, Arike Okunowo, general manager of Doroki said,

Doroki was built by listening to the pain points of real business owners. Whether it’s a restaurant owner struggling with recipe and table management; or a retailer experiencing issues with stock-out and product shelf life management (expiry dates), Doroki provides clarity, control, and confidence. We’re excited to see how Nigerian businesses leverage this platform to unlock their full potential.”

Doroki is a cost-effective, all-in-one solution designed specifically for SMEs. It combines traditional POS functionalities with advanced features like inventory management, CRM, and seamless payment integration. It also offers value-added services like business loans and multiple location support all at an affordable price.

Doroki includes features like:

  • Inventory Management
  • Product Catalog
  • Customer Relationship Management (CRM)
  • Promotions & Discounts
  • Customer Invoices
  • Business Loans(Coming Soon)
  • Multiple Location Management
  • Digital Payment Solutions (including Bank Transfer, USSD, Scan to Pay, etc.)

Doroki empowers SMEs, which form the backbone of Nigeria’s economy, by digitizing operations and reducing reliance on cash-based transactions. The launch of the platform is crucial, as it addresses the needs of Nigeria’s retail sector, where SMEs often face challenges with manual processes and limited access to digital tools.

The platform ensures quick, secure transactions with a range of digital payment options including charge card, bank transfer, Paga, scan-to-pay, bank USSD, and more. The all-in-one business suite is tailored to meet the unique needs of various sectors, including general retail, restaurants, grocery, spa & salon, and more.

Paga CEO Tayo Oviosu on a LinkedIn post described Doroki as more than a product. He noted that it is a mindset shift. “From hustle to systems. From survival to scale. Doroki is a movement for modern business owners across Africa who want to do more with less and grow on their own terms”, he added.

The launch of Doroki aligns with Paga’s broader mission to drive financial inclusion and digitize Nigeria’s cash-based economy. By offering a platform-as-a-service (PaaS) model, Doroki complements Paga’s existing infrastructure, such as the Paga Engine, which supports payment collections for businesses like Meta and Omnibiz.

The suite positions Paga to compete with other fintechs like Moniepoint, which also target SME solutions, in a market where digital adoption is accelerating (Nigeria’s fintech sector processed N17.2 trillion in mobile money transactions in Q1 2024).

Paga Group’s mission is to be the infrastructure that powers Africa’s growing middle class and gives seamless access to global trade.

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