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Home Blog Page 4975

A Beginner’s Guide to Technical SEO Audits

By
TI Partners
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0

Imagine tiny crawling bots moving from page to page, website to website, checking, understanding, and indexing information. That’s how Google and other search engines find the answers to users’ questions. It is also basically how Google finds your website.

However, this basic idea is not as easy as it looks. You need to optimize your website to help Google do its work. Using SEO tactics can help you with website optimization, but you must begin with a technical SEO audit before anything else.

What Is a Technical SEO Audit?

Digital Authority Partners said websites need a technical SEO audit to check all their technical aspects and ensure that it is following SEO best practices. The technical parts of a website refer to all factors that Google and other search engines use for indexing and ranking.

What Does Technical SEO Audit Do?

A technical SEO audit ensures your website’s technical aspects are updated and relevant. An updated site is optimized for search. Thus, you won’t miss out on valuable online traffic. Here are more reasons to begin a technical SEO audit. 

  • Check if the content is visible.

An audit finds out if your website is visible to your target audience and search engine crawlers. It’s checking the different parts of your website, including your homepage, product pages, landing pages, and category pages.

Audit checks for unrenderable links, web content, and navigation bar components. If these elements are problematic, bots won’t see them also. An audit also examines if the cached version of your website has missing content elements or if there is incorrect page rendering. These elements affect how bots find and index your pages for easy retrieval.

  • Look into canonicalization

If there are many versions of a web page, Google will choose one to index. The URL that Google selects will be canonical, and this is what the search engine will show when a related keyword is searched.

The canonicalization process is triggered by signals like canonical tags, duplicate pages, redirects, internal links, and sitemap URLs. Canonicalizing, pages into a master version helps search engines recognize that these URLs are not duplicates.

You can improve indexing and allow search engines to understand your website better by canonicalizing pages. Canonicalization is therefore crucial in a technical SEO audit.

  • Consider Manual Actions

You can find Manual Actions from Security & Manual Actions on the left navigation panel of the Search Console. Manual Actions on a page or site mean that a Google human reviewer has found that your website violates the Webmaster Quality Guidelines and has imposed a penalty against your website.

You may not know if your website is underperforming or has violated Google’s quality guidelines. So check Manual Actions reports. Such reports often cover illegal attempts to exploit Google’s search index. These reports may also be due to black-hat optimization strategies like keyword stuffing.

If you think a Manual Actions report was an error, you can always request a review. A request can take a few days to complete, but you can override a Manual Action if proven erroneous. 

  • Check the site’s mobile-friendliness

A technical SEO audit examines your website’s performance on mobile. A well-designed version of your website on mobile is crucial for long-term relevance.

A website that is “mobile-friendly” covers a variety of factors, but one way to quickly find this out is to use the Google Mobile-Friendly Test tool. You may also check your website on a smartphone to determine its loading time, clickable components, full webpage viewing, etc.

  • Check Sitemap Visibility

Use sitemaps for quick SEO indexing. Your sitemap provides information about your web pages and web files and the relationship between these components. It lists your pages more efficiently so that Google can easily crawl and index your content.

An outdated site map can negatively affect your rankings, so always make sure your sitemaps are regularly or automatically updated with no redirects, non-canonical URLs, and 404s.

  • Consider Your Schema Markup

An audit checks for any structured data and ensures these are working perfectly. Structured data is also known as schema. It improves how your website appears on SERPs and can help boost your click-through rate.

You can use Google’s Structured Data Testing Tool to check schema markup and make it work for you. This tool will determine any issues that can affect schema use in SERPs. You may also check schema markup on Search Console’s Enhancements by including “Unparsable structured data” in your reports. Negative reports mean that your schema is working and there are no issues.

Why Perform a Technical SEO Audit?

Whether you’re hiring an SEO agency or you want to examine your website performance, a technical SEO audit puts you on the right track. An audit will reveal your website’s weak and strong technical points allowing you to formulate the best strategy in the future. Here are more benefits of a technical SEO audit.

  • Easy Indexing: Technical SEO audits improve how Google and other search engines index your site for easy retrieval during a search.
  • Diagnose SEO Concerns: Audits determine issues affecting how your site is optimized for search. You should deal with any problems at once.
  • Improves Your Ranking on SERPs: With an optimized website, you can guarantee higher rankings on the search and improved visibility for your business, products, services, and brand. To check the ranking of your website in search engines, you can use the Rank tracker tool by Sitechecker. One of the advantages of this tool is the constant monitoring of SERP positions.
  • Improves Website Organization: An audit gives you a clear idea about your website performance and organizes data to benefit your audience and customers.

Final Words

As much as possible, conduct regular technical SEO audits to update your website’s performance. With an optimized website, you’re helping search engines find you online and your customers to find your business, services, and products. When prioritizing technical SEO, you can promote your brand with better visibility on search engine results pages. 

 

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Amazon AWS Now Offers Private 5G Networks – Build Your Own Private Mobile Network

By
Ndubuisi Ekekwe
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0

I predicted here that Amazon will unveil broadband services. Now, it is here: ‘Amazon’s cash-cow cloud division AWS has launched a new service designed to help companies deploy their own private 5G networks — eventually, at least. AWS first announced AWS Private 5G in early preview late last year, but it’s now officially available to AWS customers starting in its U.S. East (Ohio), U.S. East (N. Virginia), and U.S. West (Oregon) regions, with plans to roll it out internationally “in the near future.”’

Simply, you can get your broadband services from Amazon even as you are getting your hosting and other services.

Today I would like to introduce you to AWS Private 5G, the modern, corporate version of that very powerful box of hardware and software. This cool new service lets you design and deploy your own private mobile network in a matter of days. It is easy to install, operate, and scale, and does not require any specialized expertise. You can use the network to communicate with the sensors & actuators in your smart factory, or to provide better connectivity for handheld devices, scanners, and tablets for process automation.

The private mobile network makes use of CBRS spectrum. It supports 4G LTE (Long Term Evolution) today, and will support 5G in the future, both of which give you a consistent, predictable level of throughput with ultra low latency. You get long range coverage, indoors and out, and fine-grained access control.

AWS Private 5G runs on AWS-managed infrastructure. It is self-service and API-driven, and can scale with respect to geographic coverage, device count, and overall throughput. It also works nicely with other parts of AWS, and lets you use AWS Identity and Access Management (IAM) to control access to both devices and applications.

Amazon has been putting satellites in space. As I noted in the past, its grand plan would be to link the servers in AWS with those satellites so that customers can have their own private 5G services. This will be huge for companies with many locations; you can link all via AWS without calling external providers.

The #calm wins more CEO roles

By
Ndubuisi Ekekwe
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1

Be free, #boss your emotions. The #calm wins more CEO roles.

Besides your talent, a key attribute for success is the ability to manage emotions. TalentSmart research found that “ 90% of top performers are skilled at managing their emotions in times of stress in order to remain calm and in control.” Indeed, there are more “calm” successful people than otherwise.

I serve on company boards and provide private client advisory to owners of companies. When hiring CEOs, after all the typical evaluations, everyone looks for that “Calm Test”.

Here is the deal: you can only win your world after you have won your emotions. Under stress, what you’re not doing is as important as what you’re doing.  Some CEOs put on white lab coats before they sign consequential deals, as a way to condition emotions.  Until you can boss your emotions, you are not free!!

– Ndubuisi Ekekwe

“Blessed are the meek: For they shall inherit the Earth.” (Matthew 5:5)

A Despotic Judge on the Inibehe Effiong Matter?

By
Stanley Alieke
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0

What we are used to in Nigeria and other “developing” democratic governments around the world is the executive using their executive powers to unleash havoc on the citizenry or anybody that is found to be against the government. It is common in Nigeria for the Mr. president or the Mr. governor to arrest and detain an opposer of his government arbitrarily without following the due judicial procedures but not in this modern age could we ever imagine that a judge; a senior judicial officer, a custodian of the rules of the land, the last hope of the common man, the gatekeeper of rules and regulations of the country will use her judicial power to unleash horrendous mayhem on a lawyer or any other person over personal grievances. 

This is the attestation to the assertion of an old English historian, Lord Acton after studying humans and how they act when they are in a place of power and authority, he hissed and said; power tends to corrupt and absolute power corrupts absolutely.

Her Lordship has become a record breaker. She has smashed the record and set a new record that a judicial officer of her caliber has the power to prosecute and detain a lawyer because of mere disagreement.

This is nothing other than abuse of power and abuse of office, maybe drunk with her judicial power that she had no regard for the judicial procedure of trying a lawyer accused of contempt of court (if we are to even go by her accusations against the lawyer). 

She ordered his arrest and sentenced him to one month of committal in prison without obeying the constitutional and natural rule of fair hearing, giving the accused the chance to be heard. If that is not flaunting the laws that she as a judicial officer is meant to uphold then I don’t know what that is.
She secondly refused to make available the judgment of which she sentenced the lawyer, also breaching the constitutional rule of making judgment available for the accused so the accused can have what to appeal on.

She has been accused also of secretly varying her judgment as in recent days the lawyer was transferred from the previous prison he was sent to another prison of maximum security. 

She subjected a lawyer; a co-minister in the temple of justice, to be treated as a common criminal over a mere disagreement. 

The Nigerian Bar Association has applied diplomacy and even begged her Lordship to show mercy but it all fell on deaf ears. 

We can all assume that maybe her Lordship had had enough from the lawyer to have made her hardened her heart against the lawyer and every other diplomatic move from other interested parties including that of the NBA and some other senior lawyers but Whatever grievance her Lordship has against the lawyer or whatever point her Lordship wants to prove is it enough for her Lordship to sacrifice and sabotage her judicial career in her prime and rubbish the legacy she has built all her life over this. 

Everyone is watching and imagining what will happen next, what will be the fate of her Lordship as this case goes on.

Let’s all watch and pray!

Inibehe Effiong: A lawyer can be sent to prison by a judge for contempt

Africa Now Owns 70% Of The Global Mobile Money Market

By
Ojukwu Emmanuel
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2

With a rapidly expanding tech startup ecosystem, The African continent has consistently witnessed a significant increase in the number of startups in the region. As usual, Fintech startups continue to dominate in the region, as it accounted for nearly $3 billion or two-thirds of all the investment realized by startups across the continent in 2021.

Due to the significant increase in the number of Fintech startups in the region, it has massively accelerated financial inclusion in sub-Saharan Africa. Africa currently owns 70% of the global mobile market. The mobile money industry remains one of the fastest-growing sectors of the African economy.

In 2021, the total value of mobile money transactions shot up by 39% to $701.4 billion. This effectively gives Africa a 70% stake in the global mobile money industry, which has now edged past the One-trillion-dollar valuation mark.

With some telecom companies moving into the Fintech space, such as; MTN, Airtel, and Safaricom, it has spiked the mobile money market in the African continent. It is interesting to note that the combined transaction value of the four leading mobile money platforms in Africa, the likes of MTN MoMo, Airtel Money, M-Pesa, and Orange money, have reached $50 billion per month.

MTN’s MoMo reportedly overtook Safaricom’s M-Pesa to become the largest mobile money service on the continent. MTN now has over 57 million mobile money users in Africa, surpassing Safaricom’s M-Pesa 52 million users as of March 2022.

The significant increase of mobile transactions in Africa, has been attributed to the high penetration of mobile smartphones in the region. The World Bank and African Development Bank (AFDB), estimated that there are about 650 million mobile phone users in Africa, with a population of over 1.3 billion people.

The region’s population has been projected to double by 2050, which will no doubt lead to an increase in smartphone penetration, which will help drive access to various financial products and services.

The mobile market in Africa has been projected to reach important milestones in the next five years, projecting a 50% subscribers penetration by 2025. Lately, there have been production of smartphones that are quite affordable, as it has enabled more citizens in sub-Saharan Africa to have access to technology.

This will no doubt have a ripple effect on the revenue and growth of Fintech companies, thereby increasing the size of their serviceable market.

Despite the fact that there are few constraints surrounding the financial inclusion of citizens in Africa, such as lack of access and digital illiteracy, there is still more room for improvement, as fintechs are making their platforms much more simpler and easy that even a market women can understand and know how to use.

It might interest you to know that Fintechs in Africa have only scratched the surface of Financial inclusion in the region, as there is a large percentage of people that are unbanked. There are high hopes that smartphone penetration in Africa remains bullish, and the revolution in the way Africans interact is much anticipated.

The IMF has also disclosed that Mobile money accounts have surpassed bank accounts in the African region. While access to traditional banking services remains almost a mirage for most Africans, the near-universal availability of mobile phones has allowed millions to access mobile money services.

Sub-Saharan Africa has been disclosed as the only region in the world where close to 10 percent of GDP in transactions occur through mobile money. This compares with just seven percent of GDP in Asia and less than two percent of GDP in other regions, as most African users now rely on mobile payments to send and receive money domestically.

The African region has now recorded about 4.8 billion transaction volume and an impressive $130 billion in transaction value. Sub-Saharan Africa gained 50 million mobile money accounts in 2019, raising the total number of registered accounts in the region to 469 million.

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