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4 Easy Ways You can Attract Sales on Twitter

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Thanks to social media, people can reach more clients from different parts of the world. A person doesn’t have to move from house to house in search of sales. Today, you can connect with many clients from the comfort of your home and make lots of profits with less stress.

One of the best social media platforms for marketing and/or finding good clients is Twitter. This bird app, as it is fondly called, has over 300 million active users from different parts of the world. The good thing about this platform is that majority of its subscribers manage their accounts by themselves. This means that if you engage with anybody there, you are most likely chatting with the owner of the handle. In other words, Twitter brings people together and gives them the chance to interact easily without a filter.

Many people felt Twitter is the hardest place to find clients. A lot believe the platform is only there for information dissemination. Well, when people come together to share information, they can also learn about the goods and services provided around them. Remember that newspapers and magazines are also very good avenues for advertising even though their primary purpose is to spread information.

Nevertheless, finding clients on Twitter is a tricky deal. The simple reason for this is that the platform is rowdy and most of the good clients are silent observers; they are not among those that made Twitter loud. To locate these people, attract their attention, and make them reach out to you, you have to consider applying the strategies mentioned below. More so, you can do a lot of cheap Twitter tweets.

Twitter CEO
  1. Optimise your profile: This is necessary because your prospects will sneak into your profile to see what you have to offer. As a result, consider bearing a name and adding a clear picture that represents what you sell. If you have a website that showcases your handiwork, please include it there too. Your short bio should summarise your work and personality. Be careful there because your prospects will scrutinise that too. Finally, make sure you have enough activities (tweets, likes, replies, etc.) that will give an insight into your ideology.
  2. Unlock your inbox: Usually, prospects slip into people’s inbox to strike up conversations. Twitter prospects are so tricky that they may not directly tell you they have an interest in your services. This is why you have to continue checking your messages in case there is a request to start a conversation and entertain all of them. Remember to be polite to anyone to send you a direct message, irrespective of how unimportant you think he is. Believe it, most opportunities come in greasy overall; so don’t undermine anyone. But first, go to setting and unlock your inbox so anyone can send you a direct message.
  3. Connect wisely: Most Twitter users think they need plenty of followers before they can meet their prospects. Well, they might be right, especially if they intend to advertise and circulate information. Activists and political propagandists also need plenty of followers because they need the crowd before they could carry out their agenda. However, if you are not into any of the mentioned professions or any other one that needs a crowd, what you need more are not “followers” but “followings”. So, don’t concentrate on accumulating followers but focus on following the right persons. This is why you should study the type of persons that need the services you provide or the goods you sell and then search for them. Hence, go to them; don’t wait till they come to you.
  4. Be visible: This is the tricky part. Being visible and maintaining the status quo requires tact. Different persons have different ways of staying visible and attracting a lot of prospects. Some make funny tweets, whereby they market their products and services when the crowd troops in. Some attract with catchy pictures while others use trending topics. Then some people make threads on personal experiences that will attract the crowd’s sympathy or admiration. The use of trending hashtags can also provide wide visibility. You can equally consider dragging the government, political and religious leaders, tribes, and unaccepted ideologies to attract heated debates from your followers and non-followers. All these tricks are used by advertisers and propagandists. However, the method you choose depends on what you do. If you need few high-brow clients that can afford your services, you may not need to be dramatic like any of the above-mentioned strategies. In this case, intellectually engaging in conversations, especially in your area of expertise, can attract your prospects and keep them lurking behind until they are satisfied and decide to reach out. However, as stated earlier, what you sell determines the method you choose.

Twitter may seem scary to new subscribers because of its rowdiness and harshness. However, it is a great platform for one-on-one communication with people of different classes and statuses. As a result, it is one of the best places you can meet and retain good clients.

The Apple’s $110 billion in Three Months – And The Tesla’s Miss

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Apple made more than $110 billion in the 1st quarter of its fiscal year 2021. The CEO Tim Cook also noted that the tech giant bought about 100 acquisitions since 2015. But like the whole world, Apple would wish it bought Tesla when Elon Musk asked it to do so in 2013: “For example, Tesla founder Elon Musk recently revealed that he approached Mr Cook to buy the electric car business when it was struggling in 2013”. Apple did not show interest in the proposed deal.

Apple has acquired about 100 companies over the last six years, the company’s chief executive Tim Cook has revealed.

That works out at a company every three to four weeks, he told Apple’s annual meeting of shareholders on Tuesday.

Apple recently delivered its largest quarter by revenue of all time, bringing in $111.4bn (£78.7bn) in the first-quarter of its fiscal year 2021.

Mr Cook told the shareholders meeting that the acquisitions are mostly aimed at acquiring technology and talent.

Tesla was in the neighborhood of a $20 billion valuation; just around Nigeria’s effective annual budget. Today, Tesla is worth close to $700 billion and Apple is worth 2.09 trillion. Of course, a Vice President of Motor Division, Elon Musk, under an Apple umbrella, might not have delivered what we are seeing in the current Tesla. Yet, it is evident that if Apple had bought Tesla in 2013, it would have been the biggest deal of all ages! Of course, not just Apple, but anyone in the game of investing.

On Friday Tesla Motors (TSLA) closed at yet another all-time high of $183 per share leaving it with a market capitalization of greater than $22 billion…..a cult-like valuation given a company that will produce but 20,000 cars in all of 2013. So every car Tesla produces is worth $1.1 million even though the world famous model S prices around $80-$110,000 depending on battery ranges and charger sizes and myriads of extras. Even doubling the number of cars sold to Tesla’s 2014 target of 40,000, then you are still left buying stock at $550,000 per car.

As the world moves to make fossil fuel the next tobacco which must be avoided by all costs, companies like Tesla have great moments ahead of them.

Shecluded – Building Impactful Gender-Anchored Companies

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She runs an extremely unique company: “a finance company providing women with access to financial growth services to help then achieve their goals”. This firm has deepened partnerships with some leading financial institutions to execute the mission. Interestingly, we recently noted that the fintech startup has been funding young women to attend Tekedia Mini-MBA through scholarships via a non-profit.

Tekedia Institute is happy to announce that the Founder & CEO of Shecluded, Ifeoma Uddoh, will be our guest at Tekedia Live on March 23 at 11am WAT. Her company is bringing a new playbook on how to build inclusive economic structures: “Magic happens when you combine a smart woman, access to credit and the power of a collaborative community.”

Through a partnership with Stanbic IBTC Bank, Shecluded is making pension accessible to women. The firm is also investing in female founders. I must tell you that the math is working; Ifeoma studied industrial mathematics in my alma mater, FUTO, and understands numbers: empower women, empower the world!

A core pillar of our Institute is to make scholars “noble”. We do think Shecluded will inform and inspire us on that mission. Zoom and more details in the Board.

We welcome Ifeoma and Shecluded to Tekedia Institute.

The Updated Nigeria’s National Cybersecurity Policy and Strategy

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Here is a summary of the National Cybersecurity Policy and Strategy for Nigeria. The following is the lead statement from the President announcing it.  Download the full report here.

PRESIDENT MUHAMMADU BUHARI UNVEILS NIGERIA’S  NATIONAL CYBERSECURITY POLICY AND STRATEGY 2021

ON 23 FEBRUARY 2021

 

On 23 February 2021, President Muhammadu Buhari unveiled the National Cybersecurity Policy and Strategy 2021 as the overarching policy and strategy framework for driving Nigeria’s cybersecurity efforts towards the attainment of our national objectives.

 

Nigeria is currently at a turning point in its history. The country is blessed with a young and vibrant population which has the potential to exploit the benefits of the Internet to enhance economic progression and improve national security. Nigeria is also witnessing a rapid surge in the adoption of the Internet and social media for almost all aspects of daily life. Therefore, there is no argument that the Internet or cyberspace is now central and indispensable to the country’s national development.  

  1. However, like several other countries across the globe, the growth and development of the Internet is accompanied by significant problems. We are witnessing a rise in threats posed by cybercriminals, online financial fraudsters and cyber terrorists who use the Internet to cause apprehension. We are also observing a surge in the use of the Internet and social media for propagation of hate speech, fake news and seditious messages, as well as the risks of breaches to personal information and government sensitive data. Some global events such as the rapid emergence of new technologies, the outbreak of the COVID-19 pandemic and the advent of 5G technology, have further widened the scope and diversification of these cyber threats.
  2. Therefore, in a bid to ensure that we effectively embrace and harness the benefits of the digital revolution while effectively combating the heightening risks of cyber threats, it became expedient to review Nigeria’s National Cybersecurity Policy and Strategy 2014 and develop a comprehensive National Cybersecurity Policy and Strategy 2021 for the common good of the country. The document was formulated by a multi-stakeholder committee comprising representatives from various sectors of the Nigerian economy including Government agencies, private sector, academia, professional organisations and the international community. The National Cybersecurity Policy and Strategy 2021 will provide Nigeria with the necessary platform to effectively confront the dynamic nature of threats in our cyberspace. The document will also provide the framework that would enable us harness the efforts of our private sector, academia and industry towards progressive economic and national development. To this end, the document will provide the roadmap for technical education, digital skills acquisition and indigenous technology production, thereby creating job opportunities for our youths and supporting our resolve to alleviate poverty and boost our economy.

 

  1. The National Cybersecurity Policy and Strategy 2021 signifies the rejuvenation and renewal of President Muhammadu Buhari’s promise and commitment to Nigeria’s national security and economic prosperity and it ensures that our National Cybersecurity Programme is prioritized among other national exigencies.

 

  1. Mr President ended his speech by commending the efforts of the National Security Adviser (NSA) and his staff as well as other stakeholders for the remarkable work in developing the document and contributions towards strengthening the development of cybersecurity in Nigeria. The President urged the National Security Adviser (NSA) to continue to coordinate the efforts of all stakeholders to ensure that Nigeria’s Internet and cyberspace are used for the enhancement of national security and economic progression. He finalised his speech by saying that he is confident that, together we can pave the path for the creation of new opportunities to usher Nigeria into a bright future driven by a prosperous cyberspace and digital economy.

Rethinking News Writing: A Question of RBA versus VBA

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In one of the previous analyses, our analyst notes that the Nigerian news media need to consider news as a product not as a content. Readers and listeners are being denied the opportunity of deriving the needed value when they are exposed to mere presentation of the expected 5W’s and H, news values, headlines and quoting the newsmakers directly and indirectly.

This, according to our analyst, is the appropriation of resource-based approach without consideration of value-based approach in addition. Though, in our experience, it emerged that Nigerian news media are picking manifest and latent issues or needs from the newsmakers’ views and other sources, and framing them towards setting certain agendas to the public, it is obvious that they are misusing their framing and agenda-setting power. This is more pronounced when conflicts and violence are being reported.

Our analyst notes that using value-based approach in addition to the resource-based approach or without it has greater benefits for the audience. VBA entails the inclusion of 5W’s and H, news values, headline, headline analysis using impression and engagement factors for choosing an appropriate headline, emotional measurement using fear, anger, sadness, joy and value proposition [this has been discussed in the previous analysis] are key resources of the VBA.

Catering for the audience information urge using RBA is not enough. Application of VBA offers mental, emotional and inclusive peace benefits rather than conflict-induced values being presented through RBA in most cases. During the trending period of the emergence of Sunday Igboho as a ‘protector’ of victims of insecurity in Oke-Ogun in Oyo State, Sahara Reporters wrote “Ooni Is My Father, I Hold Him in High Esteem – Sunday Igboho.” Reporting the same event/information, The Punch said “I hold Ooni in high esteem, says Sunday Igboho.”

With 69 score out of expected 100 score, Sahara Reporters engaged audience more than The Punch which had 66 score. In terms of creating a lasting impression on the audience, Sahara Reporters also led with 51 while The Punch had 45 score. Despite the difference, the two newspapers were succeeded in creating fear with attainment of the same score of 62. In terms of sadness, Sahara Reporters had 61 while The Punch had 62. These insights indicate that using part of the VBA, these newspapers ensured mental and emotional benefits. Our analyst notes that the newspapers want the public to understand that Ooni should be respected and that Sunday Igboho regretted his action.