Fresh graduates always face an uphill battle to land a job after graduation. It doesn’t sound nice to have spent at least four years in school and still struggle to relevant.

What’s the way forward?

How can our fresh graduates become relevant after their first degree?

Meet Ginika, as she offers her own solution to unemployment in the country.

Can you give detailed information about yourself to the audience, please?
Okay, thank you!

Ginika Chukwudi is a Career Development Coach who is passionate about the career development of individuals.

I am the director of IHTIL COACHING, a platform where career people are equipped to thrive. I am goal-driven, detail-oriented and I love to impart knowledge.

I am also a good networker, with project management and leadership skills.

Upon graduating from the University, being a victim of the ills of unemployment, and identifying its cause as lacking the requisite employability skills, unexplored potentials, and opportunities, I became motivated to be a remarkable solution provider to the menace of unemployment and wrong career choice; this led her to create a career development platform, this platform has trained over 1000 individuals.

In my spare time, I love to network, volunteer, attend insightful events and spend a memorable time with family and friends.

I believe everyone can thrive, my favourite quote is – “Life is not a bed of roses but you can make life your bed of rose”.

Wow! That’s a quote I’ll remember forever. You mentioned your platform, can you explain what you mean by that?
IHTIL Coaching Service is a platform that helps individuals thrive in their career by equipping them with the necessary skills and information needed to become pacesetters in their career.

We have a free online training every month that addresses workplace related issues, choosing a career path, identifying skills needed to succeed in the career. We bring in Career professionals that handles this training from career development, financial management, Goal setting, Employee job search tools, Work-Life Balance, Handling Mentoring Relationships,  to workplace ethics etc.

We also hold offline trainings that also brings a physical and practical aspects of this training, knowing that some people learn better when it’s a physical training we merge both to strike a balance.

IHTIL COACHING is birthed to bridge the gap between Passion, Profession and Purpose and its relevance in the 21st Century Workplace.

What gave you this vision?
As an undergraduate, the drive and passion towards graduating with either a first-class or Second class upper was one career goal for me, fortunately for me I graduated with a 3.49 CGPA. I used the word fortunately because if not for the disappointment and frustration I experienced after seeing my result, the vision of IHTIL COACHING will not have been birthed.

Now upon graduating from the university, I couldn’t count myself worthy for a job because of my results and the information we get from society, especially our parents about making good grades, which of course is very important. This incident created a yearning in me to find out what could be my plus so I can stand out.

I started going for career development training and this brought to my knowledge that the result is good but not a prerequisite for being a good candidate or a great employee.

I began to understand that their are so many others like me in the society that needs the good news and to crown it all, I prayed about it and God gave me a scripture which is first where the name IHTIL was birthed and secondly my role as the director.

JOHN 1 vs 4a IN HIM THERE IS LIFE

ISAIAH 42.6 – 7
“I, the LORD, have called you in righteousness; I will take hold of your hand. I will keep you and will make you to be a covenant for the people and a light for the Gentiles,

”Isa.42.7 – to open eyes that are blind, to free captives from prison and to release from the dungeon those who sit in darkness.”

I had to start preaching the gospel of career development.

That’s a great mission which must be spread all over the world. Considering the rate of unemployment in the country, how has your company been able to help?
I will say of a truth that with collaborations and relationships we have been able to carry out most of the plans.

The first medium we have created is the online platform which has been used to train individuals and we have gotten so many testimonials of standing out during interviews, internships, job offers, scholarship offers.

From time to time, we post job openings, career development training opportunities, seminars and workshop on the platform, educate people on how to apply for job, do CV reviews, LinkedIn profile review, scholarship awareness programs etc.

We also have a group of mentors that provide career mentorship support and give career advice.

We have physical core hard skill trainings, Our offline training programs are paid mostly to cover up for logistics and appreciate the facilitators.

We have another one coming up in November, by God’s grace this is one of our goals for IHTIL Coming through, it’s a combination of both hard skills and soft skills training.

The testimonials has really been our motivation pill, that we are really giving our quota in reducing the rate of unemployment. And we hope to do more.

That’s interesting. You have trained many graduates in your company, so far so good, what can you say about our graduates?
Are we really producing problem solver or just bookworms?
The truth is I won’t put the outcome of what we have as graduates on the graduates. The truth is they will do better if they know better. The workplace skills has changed and what is being taught in our universities do not efficiently meet the demands of the workplace except for some science related profession like Medicine.

I won’t call them bookworms, because the knowledge does not even provide a solution. Our educational system needs to bridge the gap between graduation and employment, they are not just aware of the graduate gap, so many measures needs to be put in place. Career development courses should be encouraged to help nurture employability skills in our graduates.

Ginika, I can definitely testify to this – if you know better, you will do better. You mentioned about an event coming up, I am interested to know more. I hope you don’t mind sharing about it?
The Career Benchmark 2.0 is designed to equip graduates with the skill that makes them job-ready and employable.

With the current trend in recruitment, employers are not ready to recruit prospective employees to get them trained, rather they want candidates with the required skill to just get to work.

This is because the market is very competitive, and time is an effective tool and needs to be maximized.

Career Benchmark MASTERCLASS 2.0 is set to engage and train this graduate with skills that would make them stand out as graduates and prospective employees to help them get planted in the workplace.

Some of the skills we will be addressing are listed below

1. Digital Marketing
– Social Media Management
– Content Creation

2. Advanced Microsoft skill

– Word
– Powerpoint
– Advanced Excel Data analytics
– Power BI

3. Career Development
– Vision Boarding
– Goal Setting
– Career Planning

4.  Finance
– Make
– Multiply
– Manage & Invest

5. Work Ethic
– Elevator Pitch
– Communication & presentation
– Workplace etiquette

6.  Employment & Job Search Tools
– CV & Cover letter writing
– Email Etiquette
– LinkedIn Profile URL
– Interview skills

7. Networking Skill
– Mentor Relationship
– Workplace Relationship
– Social media Networking skills

8. Sales & Marketing

I think I should come and learn too. This is a whole lot of professional tools to excel in life. Where is this taking place, and who are the facilitators?
You are the boss, we hope to learn from you too.

The training is being held in Lekki, Lagos

The Facilitators:
– Kayode Abass
– Steph Redd
– Funmilola Kehinde (Careers with Funmi)
– Louis Adie
– Kanyi Adio Moses
– Omawunmi Ogbe
– Chukwuemeka Ezeogu
– Victor Onyekere
– Segun Ekeleme

Who are the audience to benefit from this blockbuster event?
Our targeted audience is the Unemployed, Fresh graduates and even the employed that need to upskill.

How can they register for this?
They can register via the link below:

http://bit.ly/careerbenchmarkmasterclass

Or send a mail to: ihtilcoaching@gmail.com

Better still, they can call 08168490861, for more details.

What’s your plan for the graduates in the next five years?
We are taking employability skill training to the universities, so that the undergraduate has this skill outrightly before they coat the Term Graduates.

This is a big one for us, because it more of addressing the challenge from the root.

In the next five years, we hope to produce graduates that are fit for the job by not just getting employed but also creating jobs

We are also looking out for collaboration from the government and private institution, so that we are not in the situation where there are no candidates to fill job roles or no job to get people employed. Rather we have graduates that are being employed and also creating job opportunities with their skills.

What would you like the government to do for your company?
It’s easier when we have this facilities planted here and there for seamless operation, when we have policies that support the funding the employability skill training in our universities, it makes it easier to focus more on building content.

Thank you, Ginika, for the chat. I wish you success in all your endeavours.
Thank you, Chinedu, for the warm reception, I had a nice time too.

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The rise of increasingly personal and personalised media interaction fueled by technology and evolving customer behaviour is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences, using data and usage patterns to pitch their products not at audiences of billions, but separately at billions of individuals. These are some of the highlights from PwC’s 10^th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective released today.

These profound shifts are taking place against a background of ongoing global growth in entertainment and media (E&M) revenues. By 2023 total E&M revenue in South Africa is expected to reach R170.5 billion, up from R128.9 billion in 2018. Consumer spend on Internet access is a major contributor to growth, accounting for 61% of the overall rise in E&M revenue. Total Internet access is forecast to increase at an 8.2% CAGR over the forecast period and reach R77.7 billion in 2023.

Vicki Myburgh, Entertainment and Media leader for PwC (www.PwC.com) Southern Africa, says:

“This year, The Outlook looks at the industry through the eyes of the consumer – the central theme of this growing media is personal and increasingly digital. There is an increasing shift to personalised experiences all around us in the fast-changing human behaviours involving E&M.

“Consumers around the world want to exert greater control over how they experience and enjoy media content. They are managing their own media consumption by way of smartphones and an expanding array of devices, by curating their own personal selection of channels via over-the-top (OTT) services and by bringing more digital media content into their lives via smart homes and connected cars.”

The Outlook is a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries (South Africa, Nigeria, Kenya, Ghana and Tanzania) and 14 segments: Internet, data consumption, television, cinema, video games, e-sports, virtual reality, newspaper publishing, magazine publishing, book publishing, business-to-business, music, out-of-home (OOH) and radio.

Annual revenue growth continues in the E&M industry

Although Internet access’ growth in the share of overall E&M revenue will reduce by 2023, its 46% share of the total in that year will exceed the global average of 33%, indicating that many South African consumers find access alone provides sufficiently compelling and free entertainment experiences.

Charles Stuart, Entertainment and Media Partner, PwC South Africa adds:

“The advent of 5G networks will also impact the entire technology, media and telecommunications value chain over the next decade. 5G will impact virtually every industry, but E&M companies will be among the earliest to incorporate 5G into their offerings and business models. It will also enhance the customer experience further and accelerate growth for many subsectors within the E&M industry, from video games to high-definition video streaming of sporting events.”

The growing segments of VR, AR and mixed reality (MR) will also accelerate as a result of 5G. The potential use cases from this mobile revolution will be seized by the most agile and innovative E&M companies to create new revenue streams stretching into, and fundamentally changing the future.

South African consumer revenue is set for a 6.4% CAGR between 2018 and 2023, increasing from R99.4 billion to R135.6 billion. Although print-exposed segments are proving a drag on growth, there are many pockets of positivity here, with gaming, video and music revenue all performing strongly. Although Internet revenue takes a major proportion of overall revenue, it is positive to note that three other sectors – video games, e-sports and virtual reality – have stronger CAGRs than Internet to 2023. Music and podcasts are also other good sources for consumer revenue, as is television.

Advertising revenue in South Africa rose by 2.8% year-on-year in 2018, reaching a total of R29.5 billion. Further reasonably consistent rises at a CAGR of 3.4% will see the total reach R34.9 billion in 2023. South Africa enjoyed 24.2% year-on-year growth in 2018 in total Internet advertising revenue. Whereas globally Internet advertising has already become the biggest advertising medium by revenue, in South Africa it still trails behind TV advertising. International evidence, however, suggests that Internet advertising will continue to catch up rapidly. Over the forecast period, its revenue will increase at 12.4% CAGR, doubling to R8.7 billion by 2023. This fast growth will see Internet advertising overtake TV advertising in 2022.

Differences in growth rates at the segment levels

Looking at specific E&M segments, the video games market in South Africa will continue to see growth over the next five years, with total revenue rising from R3.5 billion in 2018 to R5.4 billion in 2023. Social/casual gaming represented 56.6% of total video games revenue in 2018 and is set to increase significantly to 68.4% in 2023.

Digital music-streaming providers continue to gain traction among consumers. Consumers have an array of music-streaming providers to choose from. Digital music streaming revenue reached R325 million in 2018, up almost 57% year on year. Streaming revenue is set to increase at a 20.1% CAGR to total R815 million in 2023.

South Africa continues to be the largest TV market on the African continent. Despite a challenging macroeconomic environment and political uncertainty in recent years, the TV industry has shown growth and will expand at 3.9% CAGR to R40.5 billion in 2023. TV advertising will grow at 1.8% CAGR but will account for a smaller proportion of the market in 2023.

Virtual reality (VR) remains a niche category, but the industry is slowly overcoming certain challenges such as content availability, comfort, compatibility and affordability. This sector continues to attract significant investment from major media and technology companies that are eager to seize a share of this fast-growing market.

E-sports’ popularity in South Africa is indisputable. Total e-sports revenue is forecast to reach R138 million in 2023, a 24.7% CAGR rise from the R46 million recorded in 2018.

Radio continues to have a solid listener base in South Africa with 47% of listeners tuning in for more than 20 hours in a given week. All being well over the next five years, total radio revenue has the potential to edge towards the R5.0 billion-mark, totaling R4.8 billion in 2023.

The print-exposed newspapers, books and consumer magazines segments have the worst forecasts through to 2023, with revenues projected to suffer declining or constrained CAGRs of -2.3%, 0.3% and 1.1% respectively

Nigeria

In Nigeria, E&M revenue is set to rise at 19.3% CAGR to reach US$10.8 billion in 2023 from US$4.5 billion in 2018. Nigeria’s E&M revenue is dominated by Internet access in 2018, and the figure will rise to 81% in five years’ time. Although the Internet dominates much of the revenue there is still room for improvement in service. Outside of Internet access, TV and video will push towards US$1 billion in revenue by 2023 after adding US$172 million over the five years.

Kenya

Kenya’s E&M market is set to see growth at 10.3% CAGR over the next five years, reaching nearly US$3.0 billion in 2023. In 2018 the market rose by 13% year-on-year to reach US$1.8 billion. Internet access is integral to this revenue and growth, but not quite to the extent that it is in Nigeria. TV and video are also major contributors to overall revenue, responsible for 17% of Kenya’s total in 2018.

Ghana

Ghana’s E&M industry is set for the fastest growth of any of the countries considered in the Outlook, forecast to rise at a 19.8% CAGR to reach nearly US$3 billion by 2023. This comes after the country’s E&M market rose 36.3% year-on-year in 2018, to reach US$1.2 billion. TV and video are the largest contributors in terms of nonaccess revenue. Over two-thirds of Ghana’s TV industry is attributable to advertising revenue, with the subscription TV market limited and struggling for growth.

Tanzania

Tanzania’s total E&M revenue rose 17.2% year-on-year in 2018, reaching US$598 million. A CAGR of 18.3% will see the market stand at US$1.4 billion by 2023.

Between them, the five countries considered in the Outlook , will add US$13.1 billion in revenue over the next five years, a CAGR of 11.9%. This is indicative of the still-strong capacity for organic growth, across the countries with many millions of consumers seeing improvements in their discretionary incomes over the next five years that will enable them to enjoy E&M experiences.

“The breakneck pace of technological progress is the catalyst for growth, as Internet access revenue rises drive overall revenue forward. But away from this, trends and norms differ greatly by country, with markets firmly resisting easy characterisation.

“All of this means that companies that want to position themselves for a successful future will have to focus intently on consumers, innovate and experiment continually and be prepared to make significant investments,” Myburgh concludes.

Document: Consumer demand for personalisation drives revenue growth in Africa’s Entertainment & Media industry – PwC’s Africa Outlook

Source: press release