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Home Blog Page 6586

How The On Demand Economy Transforms Society – The Gojek Story

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Gojek is South East  Asia’s leading on demand multi service and payment platform. It was founded in Indonesia in 2010 by Nadiem Makarim, Kevin Aluwi and Michaelangelo Moran, to fix the friction in the supply of ojek (motorcycle taxis) by their operators and demand (consumers), after noticing that riders would wait endlessly in Jakarta to get customers who would need their services. The founders leveraged aggregation construct  to connect drivers and riders in a convenient manner, and later used the double play strategy to add courier delivery services which later scaled to currently offer more than ten services, meeting the daily needs of Indonesians.

With over 3,000 employees running its operations in Indonesia, Vietnam, Singapore, Thailand and the Philippines, it is Indonesia’s first unicorn and startup company worth $10 billion. Gojek is the only company from South East Asia included in Fortune’s 50 Companies that Changed The World in 2017 and 2019.

As a homegrown startup it was able to be a category king by navigating local regulations and designed features into its app to suit local service providers and their consumers.

Gojek’s product line includes:

  • Go Pay: The fourth biggest ewallet service ranked behind Indonesia’s top lenders Bank Mandiri’s E-Money, Bank Central Asia’s Flazz and Telkomsel’s T-Cash. It controls about 30 percent of all electronic money transactions in Indonesia, leveraging innovation to deepen the National Cashless Policy by Indonesia’s Central Bank.
  • Go Ride: The pioneer motorcycle hailing service in Indonesia with more than 1 million drivers.
  • Go Car: Car hailing service.
  • Go BlueBird which enables its customers to hail BlueBird taxis in the Gojek app without fixed charges.
  • Go Food: Instant food delivery service with over 250,000 vendors across Indonesia
  • Go Food Festival: Go Food’s double play offline food court chain which sells food and beverages from its merchants and has opened in major cities in Indonesia, becoming the most networked food court chain concept in the country.
  • Go Mart which offers grocery shopping from supermarkets available on the Gojek app.
  • Go Shop allows customers to purchase goods from shops not listed in GoMart.
  • Go Send: On demand courier service to deliver items and documents with no distance limits within one delivery zone.
  • Go Box: On demand service for haulage of large items with pickup trucks, single axle trucks and single axle box trucks.
  • Go Tix: Offers entertainment ticket vending on the Gojek app.
  • Go Med: App based medical delivery service in partnership with Halo Doc.
  • Go Massage: On demand massage services
  • Go Glam: On demand personal hairstylist, nail care, waxing and facial services.
  • Go Auto: On demand autocare services
  • Go Pulsa: Phone airtime top up service which uses sister service provider Go Pay as only means of payment.
  • Go Bills: Allows its customers to pay PLN electricity bills, purchase PLN electricity tokens and pay B PJS insurance premium
  • Go Points offers  token for each transaction to Gojek users which they can redeem with rewards from the app.
  • Go Pertamina: An on demand fuel delivery in partnership with state owned oil company Pertamina to provide last mile delivery of fuel to consumers.
  • Go Play and Go Studio: This is it’s latest venture into provision of online video content and a streaming platform to its subscribers.

Gojek has over 3,000 employees including 210 engineers in its three headquarters in Jakarta, a data science lab in Singapore and an engineering team in India. It has begun an expansion programme across South East Asia which will increase its partnership network of over 1,000,000 riders, 125,000 Go food merchants and 30,000 Go Massage, Go Glam, Go Clean and Go Auto service professionals.

According to a recent research by Survei Angkatan Kerja Nasional 2016 Semester 1 Gambaran, the average income of full time driver partners on Gojek (3.48 million rupiah monthly) which is 1.25 times higher than the average minimum wage in Indonesia (2.8 million rupiah per month) while the average income of driver partners (3.31 million rupiah) is higher than the professional employees in general (3.10 million rupiah for those in the transportation sector, 2.34 million rupiah for employees in the industrial sector and 2.66 million rupiah for staff employees). Temasek Digital’s Youtube channel states that Gojek contributes (9.9 trillion rupiah $732million) annually to the Indonesian economy.

Due to the impact of Gojek on the daily livelihood of millions of Indonesians, it’s founding CEO Nadiem Makarim was recently appointed as Minister of Education and Culture by President Joko Widodo to help transform Indonesia to a knowledge economy by redesigning the learning process to inspire its young ones to evolve as critical thinkers with on demand skills to create similar success stories.

Considering the fact that Indonesia is an archipelago of about 17,000 islands, Gojek should introduce on demand ferry services to deepen access to transportation across the country. It should also collaborate with Lion Air for air ticketing services on its platform  and integrate diaspora remittance features into GoPay for Indonesians and citizens of other countries within its operations to send money for their loved ones and launch in Malaysia which has a tech savvy population, Brunei, Cambodia, Myanmar and Bangladesh within the next one year to serve the ASEAN and South Asian markets.

Innovators Are Using Technology To Deepen Affordable Housing in Nigeria

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The real estate sector contributes between 30 to 70 percent of economic activities in the U.K, Canada and USA with investment in housing accounting for 15 to 35 percent of aggregate investment worldwide, creating jobs for about 10 percent of the global labour force.

In Nigeria, it accounts for only 3 percent of GDP.  Nigeria has a housing deficit of 17 million houses with an estimated 1 million units needed annually to cater for its housing paralysis.  Lack of affordable and accessible mortgage facilities have made home ownership elude millions of Nigerians.

The Land Use Decree enacted in 1978 which vests ownership of land under the sole control of state government for non resource land has not been reviewed 41 years later, while government policies on land and property acquisition have also discouraged huge investments to boost the sector.

Kaduna State Government in order to deepen access to affordable housing in the state passed the Mortgage and Foreclosure Law, and established Kaduna State Mortgage and Foreclosure Authority making it the first state in Nigeria to create a mechanism to resolve issue of default in the real estate industry. It is digitizing land documentation and titling to attract private sector investment.

Kaduna has established strategic partnerships with Sterling Bank to provide single digit interest mortgages to its citizens and Nigerian Mortgage Refinance Company as well as the Federal Mortgage Bank to jointly commit 3 billion naira for affordable mortgage.

These initiatives are aimed at enabling its citizens to buy houses and pay over 15 to 20 years with single digit interest rates.

Mixta Nigeria, a subsidiary of Pan African real estate developer Mixta Africa has introduced an innovative option to deepen home ownership for Nigerians. To save Nigerians the stress of buying land and due to financial constraints it is undeveloped after about four to five years, it is offering a buy home to rent policy which will give customers who would purchase homes from them and don’t wish to reside there an option of putting it for rent.

According to Kola Ashiru Balogun, CEO Mixta Nigeria once they get a commitment from an investor who buys into their scheme, they look out for tenant willing to rent the property and through this initiative in 2019, they have sold over a 100 units. Besides the returns on investment for the property owner, Mixta provides access to the National Housing Fund for anyone who buys into this initiative with only a down payment of 10 percent of the total value of the property required while the balance will be mortgaged and based on the number of years rent will be earned monthly by the landlord.

It has begun development of properties for the same value as the cost of land catering to different classes of people in Nigeria offering from 13.5 million naira for its Beachwood Park Estate in Lekki for a two bedroom terrace house, and 16 million naira for a three bedroom semi detached house, a game changer considering the average value of similar properties within that axis.

First Homes Africa, a startup wants to make it convenient for first time homeowners to own its 60,000 targeted apartments within four years through a rent to own policy that allows subscribers to save monthly for 15 months to own homes in any location of their choice.

It has created an ecosystem which comprises stakeholders in the housing sector value chain such as the government, insurance companies, property developers and builders, building materials manufacturers, and built environment professionals.

Utilizing technology tools such as cloud computing, big data, predictive analytics, artificial intelligence, mobile technology and social networks, it plans to redesign the housing industry by building houses to suite millennials eliminating the waste typically associated with housing design and development.

First Homes Africa should focus on delivering single room or self contained apartments at scale as there is a rising demand for this amongst its target market across the country due to low disposable income in Nigeria which has made young millennials prefer affordable housing options due to the harsh economic climate of the country. It should create a blockchain platform which will enable digital records of all its assets, home mortgages and payments, insurance for all parties in its network which will promote transparency and trust in delivering last mile home ownership for all Nigerians.

A Nigerian Bank Deepens Support  to SMEs In Partnership With Microsoft

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According to Nigeria’s Ministry of Industry, Trade and Investment, there are over 37 million SMEs (small and medium enterprises) who account for over 70 percent of jobs created in the country, and about 48.5 percent of GDP, and about 7.27 percent of goods and services in export earnings. Of this number, micro-enterprises account for the bulk of MSMEs (micro small and medium enterprises)in Nigeria at 36,994,578 with small businesses 68, 168 and medium enterprises at 4,670.

The International Finance Corporation posits that 65 million enterprises or 40 percent of formal micro small and medium enterprises in developing countries have a finance friction of $5.2 trillion annually equivalent to 1.4 times the current level of global MSME finance. Nigeria’s total potential SME finance demand is $158 billion. Of this amount only a pittance of $101 million is the current available finance supply representing a meagre 0.06 percent of the total potential finance according to the IFC. In comparison to her African peers South Africa with $41 billion, Kenya $3.9 billion, Ghana $2.7 billion, Angola $2.7 billion and Mauritius $2.4 billion, Nigerian SMEs are starved of funding to help them become competitive. The funding gap between SME finance demand and supply in developed markets is equivalent to about 3 percent of GDP according to Allianz while in developing markets it is 18 percent of GDP resulting in $4.8 trillion in under funding according to the International Finance Corporation.

The Development Bank of Nigeria, a wholesale development finance institution, was established to provide long term financing and partial credit guarantees to eligible financial intermediaries for lending to SMEs. As at May 2019, the Development Bank of Nigeria’s has disbursed $243.7 million to primary financial institutions for lending to MSMEs with about 50,000 beneficiaries, 70 percent of which are women through 7 commercial banks and 10 microfinance banks.

The following pillars are essential for the sustainability of enterprises and their growth. They include

  • Access To Infrastructure: Nigeria has an infrastructure paralysis in the energy, transportation, communication, housing, etc which affects operations of small businesses as they are forced to do business with alternative power supply which leads to an increase in the cost of production for their goods and service delivery. These make them non competitive as they compete with foreign cheaper similar products.
  • Access To Talent: Nigeria has a human capital deficit with about 23 percent of her citizens unemployed, as her educationally institutions do not produce graduates who have skills needed for the labour market. These affect the cost of operations for SMEs as they are forced to outsource some of their jobs while others spend to retrain fresh hires with skills necessary for them to work in the enterprises.
  • Capacity Building: SMEs in Nigeria are faced with a deficit in capacity needed for them to scale their enterprises to become successful as most of them lack updated skills and resources for them to succeed in the marketplace locally and globally.
  • Policy and Regulation: Inconsistent government policies and multiple taxation by the various levels and agencies of government affect the cost of doing business for SMEs. These  make it difficult for them to succeed as most of them don’t survive beyond the first five years as a result of this.
  • Access To Resources: SMEs lack access to technological, financial, networks and other resources which are necessary for them to succeed in Nigeria.
  • Access To Market: Most SMEs in Nigeria are constrained by lack of access to their markets of operation due to lack of support from government, large organizations for collaboration and the network effect, dampening their chances of scaling up to succeed.
  • Access To Finance: Compared to developed countries which have large access to funding from banks, large organizations who they act as distributors of their products who provide finance for them to keep their businesses afloat and venture capital for startup companies, Nigerian SMEs suffer from a scarcity of available funding to make them successful.

First Bank of Nigeria, the premier financial institution in the country has intervened to provide an arm of support to SMEs in Nigeria as it believes they are critical to the economic growth and development of Nigeria. It has provided the sum of 170.30 billion up to date as credit facility to various SMEs, supporting  about 70703 various small and medium businesses.

First Bank also believes in deepening SME’s capacity to help them scale up their operations with the aid of technology, and established a collaboration with Microsoft to provide its technology solutions, at an affordable rate for over 40 million Nigerian SMEs. Also, they can purchase Microsoft solutions in naira and gain access to after sales support on the products.

For all the solutions from Wragby, the SME Productivity which makes it possible for SMEs to purchase Microsoft solutions in Naira, and in piecemeal, is superb. Software accelerates productivity, and by making it easier for companies to have access to productivity tools, Wragby is powering efficiency across sectors and markets in the nation.

First Bank should establish economic clusters and co-working spaces with shared state of art infrastructure across the six geopolitical zones which will help SMEs and startups reduce their barriers to entry for market success.

Alibaba Invests Additional $3.3 Billion On Another Double Play Company, Cainiao

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Alibaba has Alipay, the payment unit of Alibaba, for double play. Another subsidiary for the Alibaba empire is Cainiao which is a logistics company. Just as Alipay makes money by feeding on the ecommerce arm, Cainiao does the same on the logistics element. By keeping these businesses in-house, anyone that looks at the ecommerce business of Alibaba, and cloning it, without knowing that value could be generated outside it could be tripped. For the value that Cainiao is creating for Alibaba, the company is investing another $3.3 billion to bump its stake in the business.

Alibaba is doubling down on its logistics affiliate Cainiao, two years after acquiring a majority stake in the firm. The Chinese giant said today it would invest an additional 23.3 billion yuan (about $3.33 billion) to raise its equity in Cainiao to 63% (from 51%).

[…]

Cainiao was co-founded by Alibaba in 2013 to bring organization in Chinese logistics, particularly around e-commerce deliveries. And it has delivered: Today Cainiao powers a significant volume of Alibaba’s logistics needs in the nation.

The affiliate, which reported $680 million revenue in the quarter that ended in September, matches riders, deliveries and warehouses, underpinning the logistics side of e-commerce platforms Taobao and Tmall in the same way Alipay underpins the payments side, analysts say.

In Africa, do not say you have cloned Alibaba if you have not created Alipay and Cainiao equivalents. Alipay and Cainiao are double plays which help Alibaba stay competitive and profitable.

The Ex-WPP Sir Martin Sorrell’s Strategy

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Many months ago, I postulated in a Harvard Business Review article that African companies that do things Google, Facebook and other digital ICT utilities do must follow one playbook: find ways to collaborate, NOT compete, with them. I wrote thus – “A good strategy could be to find ways to position startups to build on the existing infrastructure of these ICT utilities instead of directly competing with them.”

Interestingly, the ad man, Sir Martin Sorrell, who built WPP for decades uses the same playbook: he embraces Google, Facebook and the ICT utilities in his new company S4 Capital. This is how TechCrunch summarizes it: “Much of that approach centers on partnering with, rather than trying to compete with the giants of ad tech, including Facebook and Google, precarious as that arrangement can be”.

Other current tech clients include Apple, Salesforce, Microsoft, LinkedIn, Uber and ServiceNow, which, according to Sorrell, treat S4’s creative and strategic marketing professionals as extensions of their internal marketing teams.

Firewood, for example, will embed teams within companies like Google to “understand the client as well as possible,” Sorrell says. As he explains it, “We don’t compete with [these companies]. We service them; we work with them. If we’re being crude about it, we’re resellers for each one of them. They don’t want to get into the service business.”

There is wisdom in what the former WPP is doing – it is simply foolishness to try to match the marginal cost advantages Google and Facebook have. But building services on top of their infrastructures can help any startup thrive. You do not go into a new community and begin to setup your own electricity and water boards, you simply rely on the existing ones therein to get your light and potable water. See Google and Facebook as the electricity and water boards of the current digital era: build and partner with them, over trying to compete as your chances, in Africa, do not look good.