DD
MM
YYYY

CATEGORIES

PAGES

DD
MM
YYYY

spot_img

CATEGORIES

PAGES

Home Blog Page 7185

My Client ATB Techsoft, Nigeria’s Fastest Growing Software Company, is Hiring

By
Ndubuisi Ekekwe
-
2

I like it when my clients are expanding. That is why we work with them – to help them expand. ATB Techsoft Solutions, Nigeria’s leading software company, has opportunities to add a Marketing Manager and a Graphic Designer & Web Administrator. Its one oasis, FinUltimate, is breaking big numbers. We want to keep it going. Please share with friends and families.

Marketing Manager Responsibilities

Apply to brains@atbtechsoft.com

    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

    Maintaining our social media presence across all digital channels

    Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

    Design, build and maintain our social media presence

    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    Identify trends and insights, and optimize spend and performance based on the insights

    Brainstorm new and creative growth strategies

    Plan, execute, and measure experiments and conversion tests

    Collaborate with internal teams to create landing pages and optimize user experience

    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

    Instrument conversion points and optimize user funnels

    Collaborate with agencies and other vendor partners

    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

    A degree or HND.

    Proven working experience in digital marketing

    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    Experience in optimizing landing pages and user funnels

    Experience with A/B and multivariate experiments

    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

    Working knowledge of ad serving tools (e.g., DART, Atlas)

    Experience in setting up and optimizing Google Adwords campaigns

    Working knowledge of HTML, CSS, and JavaScript development and constraints

    Strong analytical skills and data-driven thinking

    Up-to-date with the latest trends and best practices in online marketing and measurement

 

 

Graphic Designer and Web Administrator

Apply to brains@atbtechsoft.com

Job Responsibilities:

ATB Techsoft Solutions Ltd  is currently accepting applications for the position of Graphic Designer & Web Administrator. Reporting to the Marketing and Communications Manager, the successful candidate’s primary responsibilities will include:

  1. Design and layout of electronic and print materials for all programs and events (flyers, posters, banners, collaterals, logos, invitations, postcards, newsletters, newspaper ads, etc.)
  1. Carrying design and web projects from concept to completion while adhering to the brand standards.
  1. Maintaining ATB’s branding so it remains consistent and is used properly by external parties or remote groups, working closely with our Marketing and Communications Manager
  1. Assisting Marketing and Communications Manager with creative concept and collaterals for all our events: Gala program, business breakfast, posters, banners, invitations, ads, etc.
  1. Design and layout of presentations for.
  1. Maintaining and enhancing websites by adding and improving design and inter-active features.
  1. Ensuring the coding standards are met; optimizing the web architectures for navigability and accessibility, and ensuring the website and databases are being backed up.
  1. Comfortable working with a wide range of stakeholders and decision-makers.
  1. Backup and maintenance of all ATB group website and subsites, including all databases.

Required Skills & Qualifications:

The following qualifications will assist the successful candidate in carrying out these responsibilities:

  1. Formal graphic design training.
  1. A minimum of 2 years design experience.
  1. Excellent knowledge of common industry applications (i.e., Adobe CS4 suite(PC), especially Photoshop, Indesign  and Illustrator).
  1. Knowledge of HTML/CSS/Javascript/MySQL
  1. Experience working with WordPress
  1. Ability to meet tight deadlines.
  1. Excellent organizational and planning skill

Additional Information:

Please include a link to your online portfolio or submit portfolio with your application (no more than 3 MB). Applications will not be considered without a portfolio.

The Material Component of Business

By
Ndubuisi Ekekwe
-
0

Education is the liberation of the minds of men and women. It goes beyond preparing people to develop capabilities to get and keep jobs. In the ancient Greek philosophy, scholars have pursued that path with questions like ‘What is the material component of the universe?”. From Thales to Pythagoras to Heraclitus, they postulated. In this video, I explain that pursuit of knowledge takes us to answer this question ”What is the material component of business?”

How We Help Companies Innovate

By
Ndubuisi Ekekwe
-
0

As you begin a new quarter, I want to throw it out there that in Fasmicro Group’s Advisory Business we help companies advance their missions. We offer five main services in that unit of our business. From leading African banks to startups, we have advanced gross margins and human welfare in our cities and communities. We would be honored to serve your business (contact below).

 

  • Discovery Innovation Presentation: This is a two-hour seminar where I will present what is happening in your market, customized for your company, and then offer insights on how you can plot your strategies to win.

  • Discovery Innovation Workshop: This could take up to a day, but minimum of four hours is required. Besides the two-hour State of the Industry presentation, we work with clients to discover unique ways they can look at their businesses.

  • Development of Business Roadmap & Strategy: Your business plan is not enough to anchor your business execution. Most times you need a Roadmap Document especially if your business is in a state of flux [changing market, changing model, startup, etc].

  • Open Innovation Event: In this engagement, we would run a mini-pitch competition within your firm as part of a process to mine ideas from your team. We understand that some of your staff members have great ideas.

  • Advisory Services: Most times, after our presentations and workshops, clients usually engage us for Advisory Services. This is totally decoupled from the first two. In other words, you can engage us for either the presentation or workshop without the advisory services.

Our services cover all industries, and we operate at the highest ethical level. .

If interested, email tekedia@fasmicro.com. Our cost is industry-competitive.

Women, Software and Pricing

By
Ndubuisi Ekekwe
-
2

If you read Tekedia regularly, you would have noticed that I am extremely fixated with cost. There is no week I do not think about marginal cost because that is the most important cost element in any modern digital business. It makes it possible to have scalable advantage. The business model of freemium product is largely anchored on that: if marginal cost is near zero, you can get many customers quickly especially if you allow the pricing to tend near-zero [free].

But knowing that growth is important is certainly obvious, for every founder. The challenge is executing the growth strategy. Companies like Google and Facebook which can acquire customers at ease, even at low or zero costs, have huge scalable advantages. It means they can scale without much burdens, financially.

But besides this, one of the finest pricing inventions of all time is licensing. You buy something and typically yearly you must send money to the maker to have legal rights to use that product. When Henry Ford built his cars, he did not think about that. But Bill Gates and others did just that. It is irrelevant that cars are “hardware” while software is what it is.

Today’s Tesla is as software as it could become. But when you buy one, you never have to keep paying annual license to have rights to use your car even though they send software updates and patches when necessary. But do same on Oracle and Windows as an enterprise client and stop paying for license. You would be in trouble – the Police will come and ransack your property for using the software illegally.  That would be happening as Tesla is parked by the side of the office. For the vehicle, no one would ask you to pay any license fee on it for the perpetual usage rights. You paid and got 100% rights. In software, you paid and got intermittent rights but never in perpetuity.

Smart pricing is the innovation which has transformed software over hardware business. No matter what happens, revenue would always come next year even if the client is not using the software. Provided it has not been decommissioned, money must be paid on it.

Around 1930s, hardware was a superior career path when compared with software. Then, women were relegated to software [discrimination in all phases]. The men had felt there was nothing there. The earliest computers built were actually supported by women coders. They never allowed women close to the hardware. Yes, the men reasoned that hardware was for men and the programming was the job made for women [men made tons of money, the women made largely nothing because software job then was like nothing big]. The best pay was in hardware. They made legends in them; from Shockley to Jack Kilby.

Then, by the time Bill Gates and Larry Ellison started engineering pricing, wealth flipped from hardware to software. Yes, they made great products but part of the success was the pricing innovation and the capacity to convince the world that software would be licensed.

By then, men saw software as being more promising [more money coming there]. They jumped ship and now command the sector, pushing women out. So, the software which women excelled and supported is now made to look harder, attracting more wages. We had all forgotten women were able to hold their levels many decades ago.

All Together

In this, you can see how the capacity to use pricing to earn massive income changed an industry. When you design, always think about pricing. It is one of the most important elements that could lead to success. Do not make pricing an after-thought. It must be part of the product design and evolution. It could be the most important innovation in your firm. There is no hardware that does not have software. Yet, the people that built hardware industry did not invent that ingenious pricing. Pricing will continue to change markets and companies. Pay attention to it.

That pricing was the reason software overtook hardware to become a more rewarding career [on average] and in the process moved men to hijack the sector back from women. In other words, software companies make more money, not just because of their products, but due to how they price them.

Two Types of Digital Startups for African Entrepreneurs

By
Ndubuisi Ekekwe
-
0

There are two types of startups which any African entrepreneur could pursue in the digital ecosystem:  advertisement-supported consumer and Software as a Service (SaaS) businesses. While the latter focuses largely on enterprise clients, the former is usually structured for consumer markets. In this piece, I explain how these businesses work and how entrepreneurs can structure […]

This post is only available to members.
1...7,1847,1857,186...7,974Page 7,185 of 7,974

© Tekedia. All rights reserved.

Term & Privacy

© Tekedia. All rights reserved.

Term & Privacy