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Your Software Business Needs A New Strategy, RAD – Rapid Application Development

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Every organization must be adaptive. You have to reevaluate your strategy. You are productive but you can still be better. Innovation is a continuous process. Your software business, especially, needs an efficient project management methodology. Specifically, you need RAD – Rapid Application Development.

 

So today, I am suggesting you start to implement RAD (Rapid Application Development). It will help you develop software and applications faster. You will stay on budget and delight your clients. There are two aspects to RAD in our constructs -the Client and the Product. In these two cases, they have a symbiotic relationship. You need the Product done right to keep the Client and when you take care of the Client, he comes back. The client can always come back, products do not. So, it is important that you stay engaged and communicate with the client even while building a solid product.

 

So why do you need RAD?

“Rapid Application Development (RAD) is a development lifecycle designed to give much faster development and higher-quality results than those achieved with the traditional lifecycle.” Rapid  Application Development thus enables quality products to be developed faster, saving valuable resources. RAD takes advantage of automated tools and techniques to restructure the process of  building information systems. This new process, extrapolated to the entire IS organization, results in a profound transformation of information systems development. RAD replaces hand-design and coding processes, which are dependent upon the skills of isolated individuals, with automated design and coding, which is an inherently more stable process.

What the above means is that with RAD  you don’t need to send weekly reports, developers don’t send reports they submit finished process phases. With RAD you can better monitor a project life cycle, even if you have no technical knowledge of your own. Oracle and Microsoft projects are managed by seasoned managers, not by developers, they do this through a sustainable methodology.

The Phases of RAD

  1. Requirements Planning phase
  2. User design phase
  3. Construction phase
  4. Cutover phase

 

With a RAD  methodology, you can tell at which phase a project development is at anytime, if for example it takes one week per phase, then the project should be ready in 4weeks. A developer is not allowed to give an abstract time frame without backing it up with an explanation. So if a project will take, say 4weeks, the developer will need to submit a documentation that shows how long each phase will take and why it will take that long. The the manager will look at it and then decides if its appropriate or not. Based on the completion of a phase, the manager can demand for implementation of the phase and know which phase of development any project is.

So Across Nigeria, decide to develop a RAD strategy because it will make your business better.

Nollywood, Time For 3D Movies – Global 3D Box Office More Than Doubles in 2010, Says iSuppli

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According to iSuppli, the Global box-office revenue from 3-D movie screens soared to $6.1 billion in 2010, more than double the $2.5 billion generated in 2009. What this means is that 3D is a new money machine for the entertainment industry.

 

Of the global 3-D total last year, international territories accounted for $3.9 billion or 63.9 percent of the market, up from 53.8 percent in 2009. The rest of the 3-D movie market, or 36.1 percent, is represented by North America, including the United States and Canada. The United States was the world’s single biggest 3-D market with $2.0 billion in box-office revenue, taking in the largest share at 32.8 percent, down from 42.3 percent in 2009. Overall, global 3-D screens represented 19.3 percent of world box-office receipts in 2010, up from 8.6 percent in 2009.

 

For the Nigerian movie industry, 3D could offer a higher level of entertainment experience. And could actually bring a new class of customers in the industry. Nollywood needs to start making moves that are 3D ready and begin that discovery of exporting them. It is the future and not doing it means we are missing a whole lot of opportunities.

 

A 3-D (three-dimensional) film or S3D (stereoscopic 3D) films a motion picture that enhances the illusion of depth perception. Derived from stereoscopic photography, a regular motion picture camera system is used to record the images as seen from two perspectives (or computer-generated imagery generates the two perspectives in post-production), and special projection hardware and/or eyewear are used to provide the illusion of depth when viewing the film. 3-D films are not limited to feature film theatrical releases; television broadcasts and direct-to-video films have also incorporated similar methods, primarily for marketing purposes (wikipedia).

 

[Upcoming Book] Disruptive Technologies, Innovation And Global Redesign

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Editors:

Prof (Dr) Ndubuisi Ekekwe, African Institution of Technology, USA & Babcock University, Nigeria
Dr. Nazrul Islam, Aberystwyth University, UK

 

 

Introduction

In the last few years, most parts of the world have morphed into an electronically interdependent economic unit where a disruption in one marketplace affects the others. New technologies have emerged, transforming the ways we do business and, consequently, redesigning the world. Innovation in disruptive technologies pushes new and more agile firms to set new benchmarks, and forces established companies to incorporate evolving breakthroughs into their models or re-invent themselves to stay competitive.

 

 

Innovation thus remains a key driver in wealth creation, but the way it happens is changing as a result of new technologies, processes and tools. As social media networks advance, outsourcing ideas to the crowd has become common, while inter-company R&D that pools resources together is a new normal. From agriculture to print media, finance to mortgage and across sectors, industries, and disciplines, the world is being redesigned. The emerging implications are enormous—less energy for processing natural resources, less waste in processed raw materials—and these translate to positive effects on the environment. Yet, few research works exist about these developments, despite the exponential growth rate of new technologies with the potential to massively impact business and society.

 

For more about this upcoming book, click here.

LG Viewty Snap GM360 Phone Review – Simply, Snap Into Your Buddies And Circles

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In a word or two

An affordable handset with a high-end camera, the LG Viewty Snap GM360 lets you stay in touch with friends for less.

 

The Design

The LG Viewty Snap GM360 has overtones of the Samsung Wave in its design, although the technology does not match and it is shorter, narrower and a little thicker. However, the modern shape is similar and the Viewty Snap is a good looking phone with silver effects and minimalist attributes.

 

 

The 3 inch screen is resistive and requires additional pressure for your requests to register – although for a low-cost handset, the screen size is pretty generous. And navigation is supported by the three physical keys beneath the screen for making and ending calls, and accessing the home screen.

 

 

Light at only 87g, the LG Viewty Snap GM360 is portable and you will hardly notice this handset in your pocket or bag – which is especially appealing given its camera as it means you’re likely to keep this phone with you and not miss any photo opportunities on your travels.

 

LG Viewty Snap GM360 Specifications

The LG Viewty Snap GM360 comes with a Facebook app so you can communicate with friends on this site simply. Just launch the app and see your updates, post your own updates and send messages directly. Social networking is a key part of this handset which is an affordable option if you want a messaging phone as it comes with support for texting, multimedia messaging, email and push email. With push email, you receive your emails on the home screen when they are sent, saving you from having to check your account for new messages.

 

 

The stand-out feature of the Snap is its camera. With 5-megapixels, autofocus and LED flash, the camera is on a par with the X6’s camera. The Optic-all zoom enables you to zoom in on a subject without losing any image quality, and there is also the option to shoot a continuous shot as well as a one-touch uploading option onto social networking sites. You can also capture video on the handset and share with friends via MMS, email as well as online.

 

 

Other features of the LG Viewty Snap GM360 include a music player and FM radio, and games to keep you entertained.

 

Considerations

There is no 3G or Wi-Fi support and the screen is resistive rather than capacitive. The screen is bigger than the 2.8 screen on the HTC Tattoo but the Tattoo has 3G and Wi-Fi connectivity.

 

Verdict

This low-end device offers you basic social networking options including an app for Facebook, a document viewer and multiple communication options for a reasonable price. However, probably the main reason you’d buy the LG Viewty Snap GM360 is its camera – if imagery is important to you, this camera is decent and can capture good-quality photos.

 

Editor’s Note: You can buy this phone from our UK partner,  Best Mobile Contracts.

Fasmicro Invited To MOBILE VAS World Summit In Singapore 12-13 September 2011

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Dear Dr. Ekekwe,

 

We are pleased to invite you and your colleagues to attend this important Summit — MOBILE VAS World Summit in Singapore 12-13 September 2011. We hope this presents a good opportunity for you to connect and engage the industry decision makers present. I hope you will be able to make plans to sign up and attend. Here are some information for your review.

 

 

ABOUT THE SUMMIT:

·It’s Senior Executive, 2 day conference with case studies presentations by Mobile Operators. Participants represent APAC region & also globally. They include primarily:

¨Mobile Network Operators ** Mobile Advertisers and Marketers ** Mobile Apps Providers, Mobile Location Based Services *** Content Providers and Technology Platform Providers

¨Mobile VAS Developers ** Handset Vendors ** Content Developers & Aggregators

 

 

·EVENT WEBSITEhttp://www.symphonyglobal.com/index.php/event/page/mobile_vas_2011/overview

·Last year summit 2010, we had a good turnout with many senior level attendees from the region

http://www.symphonyglobal.com/index.php/event/page/mobile_value_added_services/overview (2010)

·Operators including– Aircel, Banglalink, Celcom, Bakrie Telecom, China Mobile, M1, Starhub, Banglalink, Grameenphone, Viettal, CSL HK, Chunghwa Taiwan, Axiata, SingTel, China Mobile, True Move Thailand, Smart Philippines, etc and many more representing the region mobile VAS community.

SPEAKERS:

¨Pradeep Rao,Senior VP – VAS, Aircel, India

¨Qauser Zaman, VAS Assoc. GM, Banglalink GSM, Bangladesh

¨Gunawan Zuardi, Managing Director, Bina Indonusa PT, Indonesia (A MVNO)

¨Antti Ohrling, Co-Founder & Chairman, BLYK, India and Honorary Board Member, Mobile Marketing Association, India

¨Thomas Clayton,CEO & President,BubbleMotion, Singapore

¨James Yang,Chief Scientist, China Mobile Research Institute, China

¨Laurence Lee, Senior Product Manager of Mobile VAS, Mobile Business Group, Chunghwa Telecom Co. Ltd, Taiwan

¨Mahendra Fernando, Heading Content Management and Mobile Advertising, Dialog Axiata, Sri Lanka

¨Sunzay Passari, Executive Vice President Telecom, VAS and Devices, Essar Telecom Group, India

¨A.S.M Rafiq Ullah, Head Of Entertainment, Deputy General Manager, Content & Application, Grameenphone, Bangladesh

¨SP Narayanan, Vice President & Head VAS and Long Distance, Idea Cellular, India

¨Emmanuel Allix, Founder and Managing Director, Isalis Asia & Board Member, Mobile Marketing Association, Singapore

¨Olaf Lohmann, Business Development, Mozat Pte Ltd,Singapore

¨Revie Sylviana, GM VAS New Product Initiative & VAS Business Operations,PT Bakrie Telecom, Indonesia

¨Mirza Ichsan B. Lubis, Division Head VAS Product Portfolio, PT Indosat, Indonesia

¨Winston Goh, Senior Product Manager – Telecommunications, Samsung Asia Pte Ltd, Singapore

¨Tom Wills, Managing Director, Secure Strategies Pte Ltd, Singapore

¨Kirana Cheewachuen, General Manager, Mobile Content Business, True Digital Content & Media, True Move,Thailand

¨Nitin Wali,Head of Business Development Asia Pacific, VeriSign, India

Many Case Studies from Mobile Operators covering:

? Mobile App Stores

? Messaging Services

? Mobile Broadband

? Mobile Entertainment

? Mobile Social Networks

? Mobile Marketing & Advertising

? Mobile Location-Based Services

? Mobile Enterprise Solution Services

Topics

vLatest market outlook and developmental trends in MVAS, Asia & beyond

vCase studies on Operator’s MVAS launches and key success factors

vKey strategies in expanding operators’ offerings to market and how to make MVAs offerings more competitive

vKey strategies in developing markets as well as matured markets

vDiscussing the best practices and best strategies for MVAS pricing and positioning

vPanel discussion on the most effective models for MVAS in market

vTaking user generated content to further scale

vHow to get your customers to spend more on your Vas offerings?

vWhat are the latest technological advancements that will boost MVAS offerings?

vCreating the distinctive product differentiation

vPartnerships with content providers and application providers to deliver great offerings and differentiation

vExploring partnership models for successful collaboration!

vIncrease customer loyalty and increase your market share

vStrategies in mobile marketing and mobile advertising

vLatest smart handset and devices for more exciting VAS!

vStrategy Alternatives in MVAS Rollouts

vNew Opportunities for Mobile Operators, Content Developers, Content Aggregators and Platform Enablers in Mobile

vVAS Markets

vBuilding Profitable and Sustainable Business Models Available for Mobile VAS

vStrategies to Capture the New Markets

vDoing Global Business with a Global Partner

vOptimising ROI and Increase ARPU in VAS Offerings

vCreating Differentiation by Offering Innovative VAS to Win in the Competition for Profit & Market Share

vDeveloping Strategic partnership with Content Developers, Content Aggregators, and Platform Enablers

 

Contact us:
Catherina Jessie Koh
Senior Manager