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Main One – The Hottest Company In West Africa, Right Now

By
Tekedia Editors
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0

By all factors and metrics, the hottest company in West Africa now is Main One. It holds the trigger for many new opportunities, if it executes very well. From New York to London, everyone is watching to know how it is doing. Then the next phase of investment will come, after the bandwidth has become a commodity.

 

Main One Cable Company Limited (‘Main One’) is the first submarine cable company offering open access, wholesale broadband capacity in West Africa. Main One is wholly African-owned with a vision to expand the much needed capacity on the African continent and reduce costs of broadband communications across the Continent. This vision is being realized via a submarine cable system that was declared ready for service in July 2010 with initial landing stations in Nigeria, Ghana and Portugal – linking West Africa to the rest of the world via Portugal and the United Kingdom.

 

Main One’s vision is to be the most reliable, scalable and professionally managed international telecommunications service provider on the African continent. Main One’s high capacity fibre ensures that reliable and first class service delivery of the much needed broadband capacity is easily available and accessible within West Africa for regional and international operators as well as service providers.

 

At MainOne, our Mission is to eradicate the communication challenges that limit African businesses from being truly global creating an opportunity to showcase our technical and innovative prowess, by providing the infrastructural platform to help make their businesses available and reachable from anywhere in the world.

 

At Main One we are relentless in our drive for connectivity. We overcome all barriers to exceed expectations and so should you…

 

Our Achievements and Awards include :

  • First private submarine cable landing licenses in Nigeria and Ghana
  • First wholly African owned, privately funded, open access submarine cable in Africa
  • Highest capacity to date of 1.92 Tbps deployed on the West Coast of Africa
  • Africans Communications Deal of the Year 2009

Tekedia Interviews Director/CEO of national Electronics Development Institute, Awka, Nigeria – Assoc Professor Michael C. Ndinechi

By
Tekedia Editors
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1


He is the future of Nigeria to enter the world of electronics and embedded systems engineering. He is smart, experienced and exceedingly accessible by the small companies under his watch. He is a man on a mission – bringing a new dimension in fostering private and public partnership. When Microscale Embedded needed him to help them execute their Contract Design Manufacturing, Dr. Michael Ndinechi was there in person. He encouraged them, shared his experiences with them and told them that he is available to nurture startups in the nation to greatness. And he wants this message out – he is available to help startups, SMEs and MNCs build our nation’s semiconductor industry.

 

Dr. Ndinechi is perhaps the most accessible public servant in the nation today. We are happy that Nigeria has got a visionary like him.

 

Dr. Ndinechi is an Associate Professor of Electrical and Electronics Engineering and currently the Director/Chief Executive Officer, Electronics Development Institute, ELDI, Awka, which is under the National Agency for Science and Engineering Infrastructure (NASENI), Federal Ministry of Science and Technology, Nigeria.  Before his appointment as the Director/Chief Executive Officer of ELDI, he was the Associate Dean, School of Engineering and Engineering Technology at Federal University of Technology, Owerri, Nigeria.

 

By his position, he is responsible for providing direction on electronics development in Nigeria through reverse engineering, innovations and transferring of electronic products designs to SME’s and thereafter provide technical support.

 

He does that so well. We are very happy to begin sharing with the world our very detailed interview with this legend, upon whose hands, Nigeria’s competitiveness will depend. He has plans for the nation and we are very happy.

 

Dr. Ndinechi is one of the most influential public figures that are encouraging the establishment of Semiconductor Industry Association of Nigeria (SIAN). It took him less than two weeks to challenge the small players to come together for the good of the nation. Private companies have applied for the incorporation and will be asking other companies and individuals to join this movement.  Why did he ask for SIAN? He is looking for solutions and he wants all the players to come as one voice, because his time is also precious. [SIAN invites you to join, contact SIAN President at info@pawaak.com, or the Chairman at info@microscale-embedded.com]

 

The first part of the interview will run 6am Nigerian time, on Monday. Be at Tekedia and read the future.  You are going to read his vision and where he wants to take our nation – only at Tekedia, your waves of technology.

 

He is the man on suit in the photo

South Africa Hosts Contact Centres World – J’Burg, August

By
Tekedia Editors
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0

In case you are planning of building a contact centre business, there is  a conference planned in South Africa, this year.

 

Contact Centres World is Africa’s only and largest event focused on call centre excellence for enterprises.

 

Contact Centres World Africa promotes the development of call centres in Africa and is the place in where business is done.

 

Contact Centres World Africa is a multifaceted event incorporating the following features:

• 2 day conference with pre and post workshops
• Business Zone area where leading solution providers showcase
their wares.

 

Who should attend:

• Head of Contact Centre
• Head of CRM
• Customer Services Manager, Head of
Loyalty
• Help Desk Manager
• Head of Communications
• COO, CTO, CIO, CFO
• Head of Communications
• Marketing Director
• Sales Director

 

Date: 22-25 August, 2011

Venue: Sandton Convention Centre, Johannesburg, South Africa

Best Strategy to Sell Apps in Nigeria – A Look at Buzz City Suggestions

By
Tekedia Editors
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1

With the lifting of the “ban” by Google to allow most African developers to sell their apps in the Android Market, the next phase is: how will you do that?

To answer that question, we refer to an article by Buzz City where they have listed the following options, which we have added and added immediate pay:

  • Try and Buy – In this model, you give people to use the app and after a certain period, either they buy or they lose it. Accordingly to the author, this is the most popular technique.
  • Virtual goods – Here, you spend real cash to get digital assets.
  • Mobile ads – You are not interested in asking people to pay. But you are open to open the product to advertisers who will pay you and then show ads to the users
  • Mobile rewards – You can still use the product if you can do surveys and other things of value
  • Upgrades – Give the product and later when they are hooked, you can ask for payment during upgrade
  • Cross Selling – You use the hot app to promote the laggard.
  • Immediate pay – Here, you ask the people to simply pay to own the product.
  • The mix – You try all these options

The key point here is that developers must be very creative in this business. Nigerians may not see the value of digital goods, but you cannot afford to give them free. Our suggestions are: Immediate Pay or Try and Buy.

The market is still evolving and any revenue you get will go a lot way. Other methods are not matured for Nigeria. So just price the product affordable enough for people to buy. Alternatively, give them a trial period.

What is The Right Mix for Your Business? Every Startup Must Evaluate These Options

By
Tekedia Editors
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1

We identify three main classes and their composites

 

Your business can sell to consumers (B2C), or to another business (B2B), or to government (B2G) or a concatenation of them. So you can have B2B2C and B2B2G2C. The key differences are as follows:

 

B2C is traditionally:

  • Focused on mass marketing
  • Product-driven,
  • Aimed at maximizing the value of the transaction
  • A creator of brand loyalty through repetition and imagery
  • Reliant on merchandising and extensive marketing investment, social networking, and good public relations for reach and brand building

 

B2B is viewed to be:

  • Relationship-driven
  • Focused on maximizing the value of the relationship
  • Focused on a small target market
  • A multi-step buying process with a longer sales cycle
  • A system that creates brand loyalty through personal relationships
  • A system that uses educational and awareness building activities
  • A system that leverages rational buying decisions based on business value

B2G is simply B2B but the customer is a government entity

 

B2B2C blends B2C and B2B:

  • A multi-step buying process with a longer sales cycle
  • A system that leverages rational buying decisions based on business value
  • Focused on a small target market
  • Aimed at maximizing the value of the transaction
  • A creator of brand loyalty through repetition and imagery
  • Reliant on merchandising and extensive marketing investment, social networking, and good public relations for reach and brand building

The key to success is deciding where to play. In some markets, the best is consumer, while in others, it could be government. While developing your plan, know whom your customers will be.

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