These are eight reasons why Google bought Motorola. It is adapted from a report from IHS iSuppli.
- Google wants to play a big role in the emerging ICT consolidation as Tekedia has noted. With this and possibly one telecommunication company like Sprint, Google will transmute into a behemoth.
- The Motorola Mobility acquisition puts Google Inc. in a stronger position in any potential patent dispute with Apple Inc.
- Motorola’s product development capabilities also may have made it an attractive acquisition target for Google. Google previously has used new HTC and Samsung products to demonstrate the latest capabilities of the Android operating system.
- Motorola can serve as Google’s product R&D department as Android spreads into new markets,
- The acquisition could prompt some Android licenses to increase their focus on alternative operating systems, such as Windows Phone.
- Motorola ranked sixth in the global smartphone business in the second quarter. The company held a 4 percent share of global unit shipments. Company shipments amounted to 4.4 million, up 7.3 percent from 4.1 million in the first quarter, as shown in the table below.
- Since hitting bottom in the first quarter of 2009, Motorola has been experiencing nearly uninterrupted quarterly growth in smartphone shipments.
- Motorola once was the world’s No. 2 cellphone maker.
- Motorola Inc.’s XOOM media tablet introduced early this year represented the first legitimate match for Apple Inc.’s iPad 3G, in terms of features and pricing.