[Reminder] Mobile Entertainment Africa – Cape Town, 23 & 24 August 2011

all Amber, the same company, that organized the successful Mobile Web West Africa hosts Mobile Entertainment Africa which will take place on the 23rd & 24th August at the stunning One&Only Cape Town on the Victoria & Albert Waterfront. If you have not registered, now is the time to do just that. It promises to become a platform for celebration, discussion, learning, sharing and inventing.


This is what it is, courtesy of the event website, and we think this company has the capability to deliver.


Mobile Entertainment Africa is about potential, it is about the technology of choice, it is about consumer behaviour, it is about monetisation, it is about what people actually do on their devices.


Consumers like to have fun, they like to play, they like to entertain, they like to be entertained, they like to be creative, they like to interact, they like to use the 10 minutes they have waiting for their friend, they like to catch up, they like to share.


As an event Mobile Entertainment Africa is going to break down the mobile entertainment market into key sections – gaming, film/broadcast/TV, football, music, big players perspectives, publishing. These will form the backbone of the conference. Selected thought and business leaders will present their views in compact presentations – they’ll discuss their experiences through case studies, how they’ve monetised the opportunity, how they’re looking to expand, the issues they’ve overcome and their thoughts on the future.


Each mini session will have a distinct subject. Presentations will be delivered. The delegation will then have the opportunity to discuss what they have heard amongst their peers. This will be followed by a traditional panel discussion. Then there’ll be some informal networking, before we do it all again – tackling another distinct subject.



The event is going to focus on “Maximising the Entertainment Opportunity on Handheld Devices” and it’s looking like it will match the success of the Mobile Web Africa series  which got great and incredible feedback.


The agenda is evolving and some speakers have lined up for this event:

Emma Kaye, CEO, Gate7Media

Vincent Maher, Co-Founder, Motribe

Mark Kaigwa, Partner, Afrinnovator

Obi Asika, Chairman & CEO, Storm360

Tim Bishop, CTO, Prezence Digital

Wesley Lynch, Founder & MD, Realmdigital

Toby Shapshak, Editor, Stuff Magazine

Mark Rayner, GM, DStv Mobile South Africa


The combination of such a high quality speaker faculty with a great working environment and superb networking (as a result of the Interactive Roundtable Seating Format) means that the foundations are already in place for this to be a brilliant couple of days. Awesome.


A run down of the agenda of this event is as follows:

  • The agenda is split into 8 mini sessions, each with their own topic. This enables the conference to be wide ranging and gives you a full overview of the sector.
  • This is not the final agenda – it is a working document. We’ve made a fantastic start and will be looking to add the final touches as we build towards the event.
  • The presentations are short – around the 15 to 25 minute mark, we encourage our presenters to ‘cut to the chase’, not deliver company sermons. Time is of the essence, we’ve got 2 days and we want to cover as much ground as possible.
  • The last session of the conference is ‘Open Mic’, this is something which is unique to our events. Any conference attendee can take to the podium and talk about whatever they want. It works fantastically well. When you’re registered for the event let us know whether you’d like to reserve a slot.
  • Over 2 days there are 7 hours dedicated to interaction and discussion. After each batch of presentations there is a roundtable discussion period, followed by a traditional panel discussion. It’s a great format.
  • Casual networking and relationship building will be a crucial element of your conference experience. Every day starts with Breakfast Canapés and throughout the event there will be plenty of opportunities for you to take advantage of.

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