I wrote this morning that Amazon Go is a path for Amazon to conquer territories which are impervious to ecommerce. Amazon Go will become the future retail operating system. After writing for Konga to sell, and they actually sold, I have come to admire the new Konga. Largely, the new Konga is a better business than Jumia and if they continue to execute, that will be the category-king.
Amazon has done well in America. But Amazon is not a force in global retail – it represents a very low single-digit percentage of the total retail market. Jeff Bezos, the Founder and CEO of Amazon, knows that. You cannot have disruptive impacts in global retail unless you bring atoms in the playbook. So, besides the success of Amazon digital, Amazon has been going offline. It brought Whole Foods home. But the biggest that will happen is Amazon Go – automated and cashier-less retail shop. Simply, with Amazon Go, Amazon can become the operating system of modern retailing. In the company’s letter to shareholders, Jeff made that note.
Do not be tripped by Jumia’s 14 countries in Africa – most of those countries are smaller that the GDP of Ikeja. But Konga is expanding territories with possibility to deliver to my village. Africa’s ecommerce will be won with atoms – Konga is making it happen.
Nnamdi explains this evolution and revolution with new products this company has launched. With those physical stores, the new Konga is a real deal. Amazon or Alibaba can buy it within years!
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
---
Connect via my
LinkedIn |
Facebook |
X |
TikTok |
Instagram |
YouTube
As a seller on both platform, konga is actually more seller friendly, has more organized delivery speed and commission rates than Jumia.