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How to Reach Your Target Audience Target on Social Media

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View of main building with logo and signage at the headquarters of professional social networking company LinkedIn, in the Silicon Valley town of Mountain View, California, August 24, 2016. (Photo by Smith Collection/Gado/Getty Images).

Social media is yummy. I mean the real deal for every company to build a brand identity and get unlimited exposure. 

Here’s why you should start taking advantage of social media – more than 70% of the population of the world spend their time on different social platforms. Imagine if you get yourself in front of 1% of the population of the world, ain’t that yummy? 

Of course, it is! 

However, it doesn’t come so cheap. It’s not about getting in front of the audience that sells, it is getting in front of the right audience. Take, for example, if you sell laptops, it wouldn’t make any business sense if your one million audiences are kindergarten kids. You will never sell because they don’t need it. Hence, you are racking up vanity metrics. 

What do you do to get in front of the right audience?

Want to reach more of your target audience? 

 

  • POST MORE! 

 

People that post weekly see two times lift in engagement with their content. Let’s think about that for a second and analyze, with just one post on social media platform a week, you can double your engagement. Now imagine what you could do if you posted DAILY!

You don’t need to go crazy and post ten times a day, posting once a day would be great. If you can’t commit to once a day, then shoot for at least three times a week. Find a balance. Look into your schedule and see the one that works for you. 

 

  • QUALITY

 

It’s also important to remember that just posting is not enough. In order to consistently make it into people’s feeds, you need to be regularly putting out good content that your followers reliably engage with. That gives you even more opportunities to reach your target audience. 

People visit social media platforms for various reasons. If you would want to get people’s attention, you must be willing to serve them consistently. This way, you are turning them to your fans. They would definitely turn out to be your target audience or get you closer to your target audience. 

 

  • ENGAGEMENT 

 

Behind every phone, there’s a human. Behind every laptop, there’s a human. Engagement can not be taken away from finding your target audience. People want to feel appreciated. Engagement provides a form of satisfaction to your general audience. It makes them feel that their time and input is well appreciated. 

No matter how good your content or the number of posts you are pushing out on a daily basis; if you don’t commit to giving people that human touch through engagement, you might be wasting your time.

 

People are not the ATM machine you can insert your card and cash money out. If you want to get money from people, they need to see the value and treatment they are getting. 

 

  • HASHTAGS 

 

The use of hashtags will make it easier for a certain set of audience to find you. Ensure you lookout for the trending hashtags when pushing out your posts. 

Social media is a work on its own. You have to treat it like one. 

Quick Questions:

  • Who is your target audience?
  • Are you reaching them?
     

If your answer is no, reach out to me via email on chinedu@bamf.media

Busted! Dr. Yakubu Nura Didn’t Win a Physicist Award

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On Saturday 11th of August, the news was making headlines that Dr. Yakubu Nura won the World Physics Competition. It was reported that Dr. Nura of the University of Maiduguri beat about 5720 other contenders from 97 countries to clinch the title. It was widely celebrated in Nigeria, every Dick and Harry were heaping praises on the Yobe state born Lecturer until Dr. Farooq Kperogi took a look, and his bubbles were busted.

It seems the celebrated distinction, “the father of modern Einstein’s planetary equation studies in physics” is a scam. And Dr. Yakubu Nura is a victim without knowing it, and so were so many others, from the newspapers to every person who was gullible enough to celebrate the fictitious achievement. The Guardian, Sahara Reporters, Senator Shehu Sani, and the famous Journalist, Kadaria Ahmed, all lend voices to the chorus of praise.

The organizer of the award, who goes by the name, International Agency for Standards and Ratings (IASR), has no official website with its name. It uses Google free domain to function. A closer look reveals that the site has been operational since 2013, and has been scamming people since 2014, under the guise of world championship for scientific feats.

Their application form is simple:

Name of program: Application for World Championship

Name of Applicant:

Detailed Resume:

Passport Photograph:

The Applicant is therefore expected to include his works and send them to the email address: plojindexing@gmail.com, which is open to receive applications on the 31st of every month, but the yearly review is done by July.

In 2018, there were 34 Nigerians out of 187 people in the list of winners in different categories of scientific feats, and some of them were highly celebrated just as Dr. Nura. A certain Dr. Kaywood Leizou of the Niger Delta University, who became the Nigerian champion in chemical science (Metal Speciation in Sediment), got the Guardian newspaper to publish an article about his award on October 19, 2018.

There are several other victims of this “scams of ego,” as Dr. Kperogi described it, from around the world. Professionals from 97 countries, mainly from Africa and Asia, whose desire for recognition and award blinded their sight so that they couldn’t pay attention to obvious details. For instance, the site and email (gmail) speak with voluminous evidence of sham. A credible organization with the capacity to award international medals for scientific feats should have a secure website with its name and a professional email that rhymes.

The world of science has over 100 recognized award giving organizations for scientific inventories, discoveries and breakthroughs. Physics isn’t left out that someone like Dr. Yakubu Nura who claimed to have broken Albert Einstein’s planetary equations record would not be recognized for his work.

There is Albert Einstein World Award of Science created to recognize and serve as an incentive to scientific and technological research and development. The award is made by the World Cultural Council (WCC), and the winner is elected by the interdisciplinary committee, which is composed of world renowned scientists, among them 25 Nobel laureates. The award consists of a Diploma, a commemorative medal, and $10, 000.

There is also Breakthrough Prize in Fundamental Physics: It recognizes individuals who have made profound contributions to human knowledge. It is open to all Physicists – theoretical, mathematical and experimental. The prize can be shared among any number of scientists.

The Kavli Prize in Astrophysics is awarded for outstanding achievement in advancing our knowledge of cosmology, astrophysics, astronomy, planetary science, solar physics, space science, astrobiology astronomical and astrophysical instrumentation, and particle astrophysics. This is exactly where Dr. Nura is supposed to be awarded or at least mentioned, but it didn’t happen.

There are so far, over 30 recipients of medals in 2019, in different categories of physics feats, and all of them are listed on the Isaac Newton Medal and Prize portal. For instance, Dr. Lisa Jardine-wright and Prof. Mark Warner receive the Lawrence Bragg Medal and Prize for jointly setting up and directing the Isaac Physics Programme which has revolutionized physics education for teachers and students in UK schools.

And there is also Prof. Chris Hancock who received the Katharine Burr Blodgett Medal and Prize for designing and patenting an electro-surgery platform enabling microwave and bipolar radio frequency energy to be delivered from a range of miniature endoscopic devices to treat lesions in the gastrointestinal tract.

The fact is, the traces are too bold to miss and the recipients are too good to overlook. It was in the wake of the bust that several other Nigerians opened up about sham online awards in many places. Most of them charging fees instead of giving prize money to the awardees.

A Twitter user, Jideofor Akpa lamented how he was exploited, by Arc of Europe Award in gold category for innovation and excellence in business, that would be held in Berlin. Another victim said he was contacted back in 2014, for an award for the most influential 100 Young Entrepreneurs in Shipping, Maritime and Stevedoring.

It seems the scammers would sit back and collect informative data from some online activities, or advertise it online waiting for the gullible. However, one thing is for sure, many have fallen to their baits, and many more are going to fall. The self-recognition thirst is rising to a dehydration degree, not only in Nigeria, but the world over, and scammers are capitalizing on it to push their fraudulent agenda.

The Africa’s First Child Challenge

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As an African and a proud Nigerian, I love the fact that we are always looking out for our family and friends. Ironically, an average African man has bigger responsibilities than the wealthiest man in the world, especially if he’s the first child. He is mandated to take care of his siblings and other extended family irrespective of his financial status. 

As much as this may sound good, however, it tends to demand too much from every African first child. The fact that they are the first child doesn’t make them the Messiah. African parents demand too much from their first child. Right from birth to when he gets old, he is always reminded of the responsibility he has to shoulder. 

There is this belief that he must lead by example. Although it is true, as the younger siblings are liable to copy him. But it is not enough to put a heavy responsibility on such a child. Because it makes him live all his life thinking about his family, and less about himself. Whenever he’s failing, he feels bad because he knows he’s not meeting standards. Many had been pushed into doing what they don’t intend to do because they fear their parents would tag them as a failure. They don’t want their parents to call and remind them of another first child doing better than them in the community. You know African parents are good at doing that. No wonder some ladies are skeptical when it comes to marrying a man who is the first child of his family. 

Enough is enough! 

Let every first child be. Let them work the best way they can. The messiah tag should be taken off their heads. Life is personal. Helping siblings should be willing and not mandated. When we put that responsibility on them at a younger age, we tend to make them desperate. I am not the first child of my parents but I can tell you from my experience. 

My parents demanded too much from my poor sister. When she’s running at her pace, they would complain. ”Is this how you will take care of your siblings?” They would say to her. She had to start running faster than her legs could carry her. 

My plea to every African parent, teach your kids to be responsible for themselves. Don’t put the burden of others on the first child. I understand our grandparents taught you that, but we can’t continue to apply a 100-year-old method in this new era. Things have changed and are still changing. It is your responsibility to look after your own children. It is your duty to teach them how to fend for themselves and not to depend only on the first child. Everyone has got his own life to live. 

Besides, what makes you think the first child would even be wealthier than his younger siblings? 

I beg to differ on this mentality. No first child chose to be first. It happened by chance, so they should not be made to pay for that. 

Live and let others live.

Really? “Gokada is shutting down”!

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ORide takes Gokada down! You cannot use about $5.3 million to battle unlimited $150 million OPay has raised [$50m for OPay and the reserved $100m]. The CEO of Gokada announced a few minutes ago: “Gokada is shutting down”. But it was a prank from the entrepreneur: Gokada has some technical design issues which need to be fixed. They have figured out that they need to take it off service to fix those things. You cannot argue on that: fix em and get better for service.

Yes, it’s true. From Wednesday, August 14th, 2019 all Gokada pilots will be off the roads and the Gokada app will be shut down.

Increased competition, regulatory hurdles, and operational issues have forced us to make this decision. We thank all our loyal users and are truly sorry for this inconvenience.

Fortunately, WE’LL BE BACK ONLINE MONDAY, AUGUST 26TH, 2019 BETTER THAN EVER.

Yet, I must confess that these issues are not new: I was in the office a few months ago when one guy ranted about the same issues the new CEO wants to address. It is good they are going to get all fixed at once. Hope, they return back as planned on time.

“I Owe Nobody” Mentality Is Destroying Our World

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Listen, I owe nobody mentality is not going to work anywhere because there’s everything wrong with this kind of mentality, especially in a country like Nigeria.

Is it because of the fear of entitlement?

Yeah, we’re all trying to get rid of the gross sense of entitlement of the new age but this is not the way to go. Proponents call it, “instilling a mind shift” but I honestly do not believe this is the right phrase to put into anybody’s mind.

Trust me, a person who thinks nobody owes him anything has a high tendency to also believe he doesn’t owe anybody anything as well! Something like a tit for tat. Take it or leave it, we all can’t go with such mentality anymore. Enough is enough. 

That’s why we have a system of “unaccountability” in Nigeria. 

You vote in a government that feels there’s no need to provide you stable power supply, construct good roads, give quality education, good medical facilities, jobs creation, security and so on. 

Let’s delve into the work environment. The ”I don’t owe you anything mentality” strikes again. Employers don’t see anything wrong with treating their employees poorly. Most of them perceived to be doing the employees a favour because they feel they don’t owe them fair treatment. 

That is why jungle justice is still a thing because nobody owes citizens any fair hearing. Police brutality is the order of the day. The police are not ready to hear you. 

What about soldiers?

The greatest crime in Nigeria is to talk back to a soldier man. Even when you are innocent, you dare not speak back because he doesn’t owe you a fair hearing.

The motivational speakers will tell the youths boldly to “go and hustle” because, you know, Nobody Owes You Anything!

While this may serve as a push to struggle against all odds, let’s not forget that it is fueling a culture of not demanding for what’s due for oneself. A tradition of excusing bad behavior.

As they say, it takes two to tango. But how do two tango when they owe each other nothing. As much as the adage might be meant to motivate and promote self-independent, it is also constituting to the lack of proper accountability.

Do not be covered with such words. Boldly demand for what’s duly yours today. It is your right; not a privilege!

We all must be our brother’s keeper. A better Nigeria starts with proper accountability. This can only be achieved when every citizen sees himself as a giver. 

Remember, it is what you can do for your country.

Credit: Ginika Oluchi Okeke