I wrote many months ago that Interswitch should buy a bank. But of course, you do not expect any bank in Nigeria to sell. Notwithstanding, that suggestion remains valid, especially now that Interswitch is redesigning itself to become a banking institution that does not need a bank license.
Interswitch should acquire a lending license from Unity Bank. That will help it begin to build a credit system in Nigeria in partnership with NIPSS. Post-acquisition, it will focus on digital banking, closing some branches of Unity Bank and dedicate its efforts to build Nigeria’s first internet-only bank. Through this, the bank will use the data from its ecosystems to perfect lending systems which will help drive it growth.
What Interswitch was doing then, piping data across channels (and not making sense of the data), was simply staying at the bottom of the smiling curve. The value there was extremely low and the business was vulnerable with competitors like Paystack, Flutterwave, eTranzact, Visa and MasterCard emerging. I had reasoned that Interswitch must be bold and take the heat to the real banking sector, if it wants a future in Nigeria and Africa.
I got heat on LinkedIn as some people in the community noted that competing with its main partners, the banks, would affect its core business. Some of the views made in the community were solid. Nevertheless, Interswitch was certainly going to struggle if it did nothing, relying on its traditional business. Yet, even the business with the banks could not be assured.
The New Interswitch
There is a new Interswitch in town and that company is designed to feed on data. I had noted that the new vision is the beginning of a new era in retail banking in Nigeria. Simply, despite what some thought about competing with banks, Interswitch did not mind: it wanted to get into the sector because it wanted to have a future.
In the Nigerian financial sector, Interswitch has moved upstream and is extremely positioned to control most elements of the financial systems with the data it controls.
The internet business is not necessarily who generates the most data. It is who can make sense of it. Aggregators like Interswitch are at the centers making sense of all the data passing through the financial system
I am so happy for this Interswitch strategy. I wrote many months ago that it should buy Unity Bank to get into lending. It has simply done it in a better way without spending any money. Also, it is not taking any risk
The New License
But instead of being a passive player, allowing people to make money using its channels, Interswitch has obtained a super-agent license from the Central Bank of Nigeria. You can read that as “super agency banking” without a bank license. When you talk of fintech, Interswitch is at the Tier 1 in Nigeria. It is the category-king in an industry it pioneered many years ago.
A commercial Super-Agent licence has been granted to Interswitch Financial Inclusion Services (IFIS), a subsidiary of Interswitch Group, by the Central Bank of Nigeria (CBN)
Trading as Quickteller Paypoint, IFIS aims to increase the availability of digital financial services in financially-excluded locations in Nigeria from 44 per cent to over 70 per cent in five years.
Its value proposition cuts across entrepreneurs, artisans, small shop owners, traders, supermarkets, trade associations, retail chains, government agencies and service providers
Yes, Interswitch is now working to “increase the availability of digital financial services in financially-excluded locations in Nigeria”. This means, it is essentially running agency banking service. If you marry this license with the Interswitch Lending Service, you have a new player in the retail banking sector in Nigeria. There is no need to do this through a bank anymore: Interswitch is now the boss. And that is why this is exciting.
One of the most important companies in Nigeria in the area of digital banking is Interswitch. Interswitch is now taking action to take advantage of its position in the sector and lead the acceleration of what Paylater and Piggybank are doing. The Nigerian digital payment pioneer is working with six banks and three startups to begin a new era in Nigerian banking sector. The banks will provide the data while the startups will help deliver the products. Interswitch will stay at the back to make sure the data integrity is there. It will also over time build the credit score. The product is named Interswitch Lending Services (ILS). ILS is a very powerful product in the Nigerian financial sector which can bring many citizens into the sector through micro-lending and financial inclusion.
With this new license, the evolution into retail banking services without a bank (and the associated regulation) is on track. Reading the piece from the Guardian, Interswitch has practically focused its energy on areas the banks could have traditionally gone.
Shop owners or existing businesses can earn additional income by adding an array of payment services to their existing bouquet. Commercial and microfinance banks, Telcos, Cable TV providers, Betting companies, Discos, Insurers, Government Agencies etc can deepen penetration for their business by expanding into communities that hitherto, were relatively unreachable
If you can get these companies across the noted sectors through super-agency license, it means the path to retail banking operation has been paved. The only thing remaining is taking customer (direct) deposits. But that may not be necessary: most customers have balances in their digital wallets, without moving them to their bank accounts, and that is money that can be deployed, until the customer ask for it. I have seen PayPal paying small interests to make customers leave the money in their wallets. In other words, PayPal is “deposit” taking without actually asking for deposits: Interswitch can execute such in Africa.
Interswitch has accumulated capabilities in the digital payment sector over the last few years. Now, it is unleashing that data, creating new products. Interswitch has the capability to change the basis of competition in the Nigerian banking sector. That will be transforming and disruptive. The data business is at edge of a smiling curve and is just getting started. When companies accumulate capabilities, they see themselves operating in the segments of markets with higher value (usually upstream) compared with where their lower-end competitors operate (usually downstream). In the Nigerian financial sector, Interswitch has moved upstream and is extremely positioned to control most elements of the financial systems with the data it controls.
I am predicting that by 2022, Interswitch Bank Nigeria Limited will be born, and it will be a full online-only banking institution. By having a bank license, it will settle, originate, clear, in-bound, and execute directly many transactions without needing a bank partner. Visa and MasterCard are major competitors, vigorously participating in the sector which Interswitch pioneered in Nigeria. To make progress, Interswitch needs to find new ways to grow.
The unbanked, people/entities yet to be in the financial system, are opportunities. However, most of them may not be hugely profitable. It costs money to serve some poor people and that is why charities do excel in that call. So serving the unbanked alone will not be catalytic: a banking license will unlock more value going forward, and help Interswitch build a virtuoso vertically integrated business. Interswitch Bank Nigeria Limited is on the way. I do think it will lead the movement to build the first pan-African product that will be agnostic of currency and location.
I have written a follow-up here: Interswitch Bank: How Dangote and Indomie Noodles Strategies Shaped My Recommendation
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