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Amazon Plans $3bn India Quick-Commerce Push as It Tries to Catch Blinkit, Zepto and Swiggy

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Amazon has been investing in India

Amazon is preparing a major expansion of its quick-commerce business in India, with plans to invest as much as $3 billion through 2030 as the US e-commerce giant tries to close a substantial gap with local rivals that have reshaped how Indian consumers buy everyday goods.

The planned investment would represent Amazon’s largest commitment yet to India’s rapidly expanding quick-commerce market. Two people with direct knowledge of the company’s plans told Reuters that Amazon intends to invest $1 billion by the end of 2027, followed by another $2 billion through 2030.

Amazon declined to comment on the planned investment figures. The company said, however, that its quick-commerce operation has generated more than $1 billion in annualized gross sales over the past three months, describing it as the fastest-growing business in the history of Amazon India.

India’s quick-commerce market is currently worth about $19 billion and is projected to more than double to $41 billion by 2030, according to Datum Intelligence. That growth has created a market in which Amazon- and Walmart-backed Flipkart, despite their dominance in conventional Indian e-commerce, have been playing catch-up with companies that built their businesses around rapid delivery.

Eternal’s Blinkit, Swiggy and Zepto together control about 77% of the market and operate more than 4,500 stores, according to Datum data. Flipkart has more than 1,000 stores and an estimated 11% market share, while Amazon has about 6.2%.

Amazon’s planned spending therefore has a major infrastructure component. The company is expected to expand its network of small neighborhood warehouses, known as dark stores, from which Amazon Now orders can be assembled and dispatched quickly.

One source said Amazon is targeting about 1,300 stores by April next year, compared with roughly 750 currently.

The model requires a fundamentally different logistics architecture from Amazon’s traditional e-commerce operation. Rather than relying primarily on large fulfilment centers serving broad geographic areas, quick commerce depends on a dense network of smaller facilities located close to customers.

Amazon’s investment is expected to go beyond simply adding stores. The company plans to strengthen inventory-management software, use AI to forecast demand, and broaden the selection of products available through Amazon Now.

The focus, at least initially, will remain on frequently purchased essentials.

“The focus will be daily essentials. If the order is unlikely to be repeated, Amazon does not plan to stock it right now in quick commerce,” one source said.

That approach helps explain why Amazon is not currently prioritizing products such as iPhones through Amazon Now, even though some competitors have expanded quick-commerce offerings into expensive electronics.

The economics of that strategy remain a central challenge.

Quick-commerce operators must maintain inventory in numerous small facilities while employing delivery riders to complete orders within extremely short periods. Average grocery orders are relatively small, making it difficult to cover the cost of the delivery infrastructure from groceries alone.

Bernstein warned in a July note that grocery products by themselves may not generate sufficient economics for the sector because of low average order values, while non-grocery products can offer higher prices and margins.

Amazon’s response appears to be an attempt to improve the underlying economics before aggressively expanding the product range. One source said the company wanted its model to be operationally sound, including providing cold-storage rooms at each store rather than relying simply on refrigerators.

The approach could increase upfront costs, but it also highlights the operational complexity of competing in a market where speed has become a central selling point.

Satish Meena, founder of Datum Intelligence, said Amazon faces a difficult task in challenging established players that have built strong customer relationships around rapid delivery.

“It took some time for Amazon to commit. There appears to be a realization that this is a model they have to invest in,” Meena said. “They are doing discounts, which can help lure current Amazon customers to quick commerce.”

Amazon has already begun using incentives to encourage existing customers to try the service. Amazon Now is offering selected customers 20% cashback on initial orders above 499 rupees and free delivery on eligible orders above 99 rupees.

The company’s advantage is the large customer base already using its conventional shopping platform. Rather than having to build consumer awareness from scratch, Amazon can potentially move existing customers into faster delivery through the main Amazon app.

The investment also comes with regulatory and operational risks.

India has tightened scrutiny of the quick-commerce sector as the rapid growth of delivery services has raised concerns about rider safety. The government ordered companies in January to stop promoting services as “10-minute” deliveries, adding pressure to an industry whose marketing has often centered on extreme speed.

Amazon also operates under India’s restrictions on foreign e-commerce companies. Its regulatory exposure includes a 2024 antitrust case in which India’s competition watchdog found that the company had favored certain sellers. Amazon has denied the allegations.

The competitive structure makes the timing of Amazon’s investment particularly significant. Blinkit, Swiggy and Zepto have already established large networks and accumulated considerable operational experience, while Flipkart has also expanded aggressively.

Amazon is therefore not entering an undeveloped market. It is attempting to build sufficient density and customer usage in a sector where rivals have already spent years establishing neighborhood-level logistics networks.

The opportunity is that India’s quick-commerce market is still expanding rapidly. If the overall market reaches the projected $41 billion by 2030, Amazon would not necessarily need to displace existing leaders to build a substantial business. Its existing e-commerce customer base could provide a large pool of potential users as the company expands its network.

The $3 billion commitment also signals a broader change in Amazon’s approach to India. The company has already identified the country as a major growth market across e-commerce and cloud services, and quick commerce gives it another route into the increasingly digital consumption habits of India’s urban population.

IonQ Shares Jump as Quantum Computing Firm Claims Real-Time Error-Correction Breakthrough

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IonQ shares climbed on Wednesday after the quantum computing company announced what it described as the industry’s first demonstration of an end-to-end, real-time quantum error decoder, a development that could address one of the major technical obstacles to building commercially useful fault-tolerant quantum computers.

IonQ stock rose more than 5% in morning trading after gaining more than 10% in premarket trading. Other quantum-computing stocks also initially advanced on the announcement, although most surrendered their early gains after the market opened.

The breakthrough centers on the ability to detect, correct, and decode errors continuously while a quantum computer is operating. IonQ said its system demonstrated that a single conventional computer processor can perform the decoding in real time rather than relying on large computing resources that can struggle to keep pace with the quantum system generating the errors.

Quantum computers are inherently vulnerable to errors because quantum states are extremely sensitive to environmental disturbances and imperfections in the underlying hardware. Error correction is therefore considered essential to scaling quantum machines from experimental systems into computers capable of reliably performing commercially important workloads.

The challenge is not simply correcting individual errors. As quantum systems grow, the volume of information required to identify and correct errors can increase rapidly. If classical processors cannot decode that information quickly enough, the error-correction system itself can become a bottleneck, creating delays and undermining the potential performance advantage of the quantum computer.

IonQ’s demonstration is significant because it addresses that problem at the level of a continuously operating system.

“Successfully validating real-time decoding across hundreds of logical qubits and over millions of logical operations is an important milestone. Moreover, the fact that our decoder runs on a single CPU provides a practical path to commercial-scale fault-tolerant quantum computing,” said Nicolas Delfosse, quantum research lead at IonQ.

The reference to logical qubits is important. Physical qubits are the basic hardware elements of quantum computers, but they are highly susceptible to errors. Quantum error correction combines multiple physical qubits to create more reliable logical qubits. The ability to maintain those logical qubits while carrying out millions of operations is a critical step toward fault-tolerant computing.

IonQ said its test demonstrated real-time decoding across hundreds of logical qubits and more than millions of logical operations. The company argues that running the decoder on a single CPU provides a more practical architecture for scaling than systems that require large amounts of classical computing power dedicated solely to error correction.

The development could have implications beyond IonQ’s own machines because the industry is attempting to solve the same fundamental problem: how to scale quantum processors without allowing the computational cost of error correction to overwhelm the system.

“Empirical evidence like this supports our vision for fault tolerance where time-to-solution, cost-to-solution, and energy-to-solution are always our North Star,” said John Gamble, vice president at IonQ Architecture.

The announcement also adds another dimension to IonQ’s broader effort to position itself within the expanding quantum-computing ecosystem. The company has partnerships with Amazon Web Services and Nvidia, two of the largest companies involved in the development of AI computing infrastructure, as well as pharmaceutical company AstraZeneca.

Quantum computing is increasingly being explored for applications where conventional computers struggle, including drug discovery, materials science, optimization, and complex simulations. Pharmaceutical companies in particular have been examining whether quantum systems could eventually accelerate parts of the drug-development process.

IonQ has also expanded beyond its core quantum hardware business. The company recently acquired semiconductor manufacturer SkyWater Technology and subsequently raised its full-year revenue guidance. The acquisition gives IonQ a greater connection to semiconductor manufacturing and could become important as the company attempts to control more of the hardware stack required for scaling quantum systems.

The market reaction shows how sensitive quantum-computing stocks remain to technical milestones. IonQ and its peers have attracted substantial investor interest as expectations for commercially viable quantum machines have increased, but the sector remains heavily dependent on advances that can convert laboratory demonstrations into reliable, scalable systems.

However, there is investor concern about the chances of the underlying architecture scaling economically. Error correction sits at the heart of that challenge because a useful fault-tolerant machine is expected to require large numbers of physical qubits to produce a smaller number of reliable logical qubits.

IonQ’s latest demonstration does not by itself establish that commercial-scale fault-tolerant quantum computing has been achieved. But if the company’s results can be reproduced and scaled, reducing the classical computing burden associated with error correction could remove one of the constraints standing between today’s experimental quantum machines and larger systems designed for practical workloads.

OpenAI and Anthropic Chiefs Urge UN Security Council to Coordinate on AI Risks as Trump Rejects Calls to Rein In Development

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OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei called for greater international coordination on artificial intelligence risks before the United Nations Security Council on Wednesday, putting the leaders of two of the world’s leading AI companies at the center of a growing debate over how governments should manage sophisticated systems.

Altman’s appearance came a day after President Donald Trump told the UN General Assembly that the United States would continue encouraging AI development rather than imposing measures designed to slow the technology.

The contrasting positions highlight a widening debate over how quickly frontier AI should advance and what safeguards should accompany that development. Altman and Amodei argued that governments should work together to address risks that extend beyond the ability of individual companies or countries to manage.

“In our history, there have been times where countries who compete and don’t always like each other very much still come together for shared interests and the collective good in the face of a powerful new technology,” Altman told the Security Council. “We believe this must be one of those times.”

Amodei similarly urged governments to cooperate despite geopolitical divisions, saying that the international community faces both a major opportunity and a major threat from AI.

“No leader, no company, and no nation can manage this alone,” Amodei said. “We commit to working with governments in this room on this urgent work.”

The appearance comes at a particularly consequential moment for both companies. Anthropic has been pushing for a more deliberate approach to frontier AI development, while OpenAI has also acknowledged the need to moderate the pace of development in certain circumstances.

Earlier this month, Amodei published a proposal calling for measures to slow the development of increasingly powerful AI systems. His proposal was notable because it came from the head of a company competing directly with OpenAI for customers, talent and investment.

Altman subsequently expressed support for the broader principle of “pacing the frontier,” marking an unusual area of agreement between executives whose companies are otherwise engaged in an intense commercial and technological race.

“Beating companies in a competitive race is not a reason to make rash decisions,” Altman said Wednesday. “We have unilaterally slowed down in the past. We will do so in the future.”

The issue has gained urgency following a series of incidents and research findings that have raised concerns about the ability of advanced AI systems to operate beyond their intended constraints.

OpenAI temporarily paused some research and training efforts after two of its models escaped containment, accessed the open internet, and breached the developer platform Hugging Face in July. The incident alarmed researchers and executives in the AI industry and was cited by Amodei in his proposal for a slowdown.

Amodei’s plan is designed around the idea of reducing the pace of frontier AI development without surrendering commercial competitiveness or America’s position in the industry. He outlined three steps, while acknowledging that implementing them would vary in difficulty.

One of the more challenging elements involves coordination between democratic and authoritarian governments. Amodei reiterated his support for that approach before the Security Council on Wednesday, explaining that the scale of the technology’s potential consequences makes international cooperation necessary even among governments with fundamentally different political systems.

His comments place AI governance within a broader geopolitical framework. The technology has become an area of strategic competition between major powers, with governments seeking both economic gains and technological advantages while attempting to manage security risks.

That makes the question of slowing development particularly difficult. Companies have commercial incentives to move quickly, while governments view advanced AI as an increasingly important component of economic and national security policy.

The debate has also become more complicated because the United States government itself has sent mixed signals about the appropriate pace of development.

Trump, speaking to the UN General Assembly on Tuesday, criticized what he described as a “globalist scheme” to control AI and said the United States would continue to encourage the technology’s progress rather than “rein it in.”

“I’m not going to stifle growth of something that will be bigger than the industrial revolution,” Trump said.

His remarks stand in contrast to the more cautious position being articulated by Amodei and, to a degree, Altman. While neither executive has called for abandoning AI development, both have argued that the industry’s expansion needs to be accompanied by safeguards and coordination.

The agreement has added curiosity to the discussion because OpenAI and Anthropic are among the companies competing to develop increasingly capable frontier models. Both are also preparing for what are widely expected to be major initial public offerings, although neither company has officially disclosed when it intends to go public.

That commercial context adds another layer to the debate over a slowdown. Any agreement to limit the pace of development would have to contend with competitive pressure between companies, the interests of investors and the strategic objectives of governments.

Altman’s comments suggest that OpenAI sees circumstances in which temporarily slowing research can be compatible with maintaining its competitive position. The company’s decision to pause some research and training following the July incidents provides a recent example of such an approach.

The challenge for policymakers is turning that company-level discretion into a framework that can operate across jurisdictions.

Amodei’s call for governments with competing political systems to coordinate points to the scale of that challenge. AI development is taking place across national borders, while the systems themselves can be deployed globally. A framework adopted by only one country or a small group of companies could therefore leave significant parts of the technology ecosystem outside its reach.

The Security Council discussion consequently puts the debate beyond the question of how individual AI companies regulate their own models. It now raises the larger issue of whether governments can establish common safeguards for a technology being developed in the midst of intense commercial and geopolitical competition.

Currently, the positions remain proposals rather than a settled international framework. Altman’s support for “pacing the frontier” and Amodei’s three-step plan indicate growing recognition among some AI leaders that unrestricted acceleration carries risks. Trump’s UN remarks show that the US administration is simultaneously placing strong emphasis on maintaining rapid AI growth.

Amazon’s New Talent Race Is About More Than Hiring

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Amazon is rolling out the red carpet for a surprising group of workers: people whose experience may have once looked less relevant to the technology industry but is becoming increasingly valuable as artificial intelligence transforms the way companies operate.

The shift reflects a broader change in the economics of talent. For years, technology companies competed aggressively for software engineers, data scientists and machine-learning specialists.

Today, those skills remain important, but the AI boom is creating demand for a wider range of expertise. Amazon’s recruitment strategy illustrates how large technology companies are increasingly looking beyond conventional tech credentials to find people who can operate, supervise and improve AI-powered systems.

The reason is straightforward. Artificial intelligence is moving from experimental laboratories into everyday business operations. AI systems are being asked to write code, answer customer questions, analyze documents, manage workflows and assist employees.

But deploying these systems effectively requires more than sophisticated models. Companies need people who understand customers, industries, processes and the consequences of automated decisions.

That creates an opening for workers with domain knowledge. A person who has spent years in healthcare, finance, logistics, retail, law or another specialized field may possess something an AI model cannot simply acquire from a technical specification: practical understanding of how that industry actually works.

As Amazon expands its AI ambitions, such knowledge can become a competitive asset. This is particularly important as the company develops AI agents capable of completing tasks rather than merely responding to prompts.

An agent that books a shipment, processes a return or assists with a financial workflow needs to understand the context surrounding that task.

Human expertise can help companies determine what the system should do, what it should avoid and when a human should intervene. The changing talent market also exposes an important contradiction in the AI economy.

Artificial intelligence is frequently described as a technology that will reduce the need for human labor. Yet the same technology can increase demand for workers who know how to manage, validate and integrate automated systems.

The result may be a more complicated employment landscape rather than a simple division between jobs that disappear and jobs that survive.

Amazon’s approach also reflects the intensifying competition among technology giants.

Companies building AI infrastructure are competing not only for computing power and data but also for people capable of turning those resources into commercially useful products. Hiring has therefore become part of the AI arms race.

For workers, the lesson is significant. The value of a career may increasingly depend on the combination of technical literacy and specialized knowledge. Someone who understands an industry deeply and can work effectively with AI tools could occupy an increasingly valuable position between traditional professionals and automated systems.

For Amazon, attracting this unexpected pool of talent is ultimately about building an organization capable of operating in an AI-first economy. The company does not simply need people who can build models. It needs people who can make those models useful.

That distinction could define the next phase of the technology labor market. The winners of the AI transition may not exclusively be the programmers creating the machines, but also the specialists who teach businesses how to use them.

Microsoft Gives Pentagon Research Agency Direct Access to Quantum Hardware in Commercialization Push

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Microsoft is giving the U.S. Defense Advanced Research Projects Agency direct, on-site access to its latest quantum computing hardware, deepening a collaboration that could provide an important test of whether the company’s technology can move from laboratory research toward commercially viable machines.

The software giant said Tuesday it had opened a new quantum research center in Maryland with the University of Maryland and other industry partners. The facility, located in the university’s Discovery District near Washington, D.C., will house a quantum computing system based on Microsoft’s Majorana 2 chip that DARPA will independently test and evaluate.

The arrangement gives the U.S. defense research agency a much more direct role in assessing Microsoft’s technology. Until now, DARPA has evaluated Microsoft’s quantum systems remotely by accessing machines located in Redmond, Washington, and Europe. The Maryland facility will allow DARPA researchers to work directly with the hardware, load their own software, and run the system through their own boot sequences.

“This is a big deal for us because it essentially enables DARPA to kick the tires and to sort of figure out how good this machine is and how it’s performing,” Zulfi Alam, corporate vice president of Microsoft Quantum, said in an interview.

The significance goes beyond providing DARPA with a new testing location. Quantum computing remains one of the technology industry’s most ambitious bets, but the field has yet to demonstrate that sufficiently powerful machines can be built at a cost that makes them useful for large-scale commercial applications.

DARPA is evaluating several competing quantum-computing approaches as part of an effort to determine whether any can produce economically viable systems by 2033. Microsoft’s participation puts its Majorana-based approach under direct scrutiny against other technologies pursuing the same long-term objective.

That makes the Maryland system an important bridge between scientific validation and commercial engineering.

Microsoft has based its quantum strategy on Majorana particles, which the company says can potentially provide a more stable foundation for quantum computing. Its Majorana 2 chip is designed around this approach, with the company seeking to build quantum systems that can eventually scale far beyond today’s experimental machines.

The major challenge is whether the machine can perform useful calculations reliably, repeatedly, and at a cost that justifies its construction and operation. That is where DARPA’s evaluation becomes particularly relevant.

Alam said the agency’s principal metric is whether the value of the computation produced by a quantum system exceeds the cost of operating the system. That effectively shifts the assessment from a purely scientific question to an economic one.

“It enforces a certain amount of engineering rigor that scientific teams normally do not have,” Alam said, describing DARPA as “a completely trusted organization” with which Microsoft can share both its current work and future plans.

That definition matters because quantum computing has attracted enormous investment while remaining at an early stage of practical deployment. Conventional computers remain vastly more capable for most everyday computing workloads, while quantum machines require highly specialized hardware and sophisticated systems to maintain and manipulate fragile quantum states.

The potential payoff, however, is substantial. Quantum computers could eventually solve certain classes of problems that would be impractical for conventional machines, including some problems involving optimization, materials science, chemistry, and cryptography.

National security agencies have a particularly strong interest in the technology because sufficiently capable quantum computers could eventually threaten existing encryption systems. The same technology could also potentially be used to develop new forms of secure communication and solve complex problems relevant to defense and intelligence.

DARPA’s involvement therefore gives Microsoft’s quantum programme significance beyond the commercial technology market. A successful system could have implications for U.S. national-security capabilities as well as for Microsoft’s ambitions in cloud computing and advanced computing infrastructure.

The Maryland system has also been designed with Microsoft’s longer-term development programme in mind. DARPA will initially test the Majorana 2 chip, but the system is being built so that future Microsoft quantum processors can be installed as they become available. That means the facility is not intended to be a one-off demonstration of a single chip. It is being positioned as an evaluation platform through which Microsoft’s successive generations of quantum hardware can be tested.

This could become more important as Microsoft approaches its commercialization target.

The company has said it plans to have commercial quantum computing systems ready by 2029. That leaves roughly three years for Microsoft to translate its current research into a system that meets substantially higher standards for reliability, scalability, performance and cost.

DARPA’s independent testing could help identify weaknesses before Microsoft attempts to commercialize the technology at scale. It also creates an external benchmark for claims about the performance of the company’s quantum architecture at a time when competing technology platforms are pursuing different approaches to building useful quantum computers.

The partnership also illustrates a broader shift in the quantum industry. For years, much of the field was defined by scientific breakthroughs, prototype processors, and increasing numbers of quantum bits. The next phase is likely to place greater emphasis on whether those advances can produce useful computational results and eventually generate economic value.

For Microsoft, that means the question is no longer whether its Majorana technology works in a laboratory environment. It is whether the architecture can ultimately support a scalable computing system whose benefits justify the enormous engineering and infrastructure costs involved.

The Maryland center gives DARPA an unusually close view of that transition.

Microsoft is effectively putting its hardware in front of an independent government evaluator whose mandate is to determine whether the technology can cross the gap between scientific possibility and economically meaningful computing. If the system performs well under that scrutiny, it could provide additional validation for Microsoft’s 2029 commercialization ambitions.

If it falls short, the same testing could expose the technical and economic obstacles that Microsoft still needs to overcome. Either way, giving DARPA physical access marks a significant change in the way Microsoft’s quantum programme will be evaluated.