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Nigerian Low Cost Mortgage Lender Receives Boost

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The Nigerian government is planning to inject 500 billion naira into its own low-cost mortgage lender over the next five years, in an effort to address the 17-million unit housing deficit. According to Bloomberg, “Nigeria is seeking to improve access to home loans in an economy that vies with South Africa as the continent’s biggest.” Currently, they note, there are only 50,000 registered mortgages, a figure which can be attributed to poverty, high interest rates and a lack of land deeds. Five years ago, Reuters had already expressed the problems caused by a lack of housing. “In many ways Nigeria represents the perfect storm for real estate investment; huge population, rapid urbanization and a growing middle-class,” said Michael Chu’di Ejekam, Director of Nigerian Real Estate at a London-based private equity firm.” Real estate professionals are reporting larger-than-ever demands for homes from the burgeoning middle class, which makes up around 23% of the population.

Why are Low Cost Mortgages so Vital in Nigeria?

Investing in the real estate sector is necessary not only because of the demand for homes but also because, as noted by housing expert, Festus Adebayo, doing so can help reduce Nigeria’s unemployment rate by 50%. At a conference held recently in Abuja, Adebayo noted: “housing is the new way to gear up Nigeria’s economy,” since real estate employs workers from a vast number of sectors, including architects, engineers, land surveyors, artisans, transport specialists and even food suppliers for these workers. The rising costs of rent in the nation’s capital are another reason. As noted recently by journalist Cornelius Essen, rising rental prices are causing many Abuja residents to seek accommodation in the outskirts: “The biggest drops in rental affordability over the past five years are in areas like Asokoro, Maitama, Wuse I and II, Wuye, Jabi, and Garki, where two bedroom flat goes for between N1.8 million and N2 million per annum… Areas traditionally seen as some of Abuja’s most affordable – also recorded a significant decline compared to the rest of Federal Capital Territory.”

Real Estate an Important Source of Economic Stability

A third reason for boosting low cost mortgages is the stability afforded to homeowners, especially as they age. Older homeowners can use home equity to free up cash through refinancing options that nevertheless do not demand that they leave the homes. As noted in a study by V Animasahun et al, one of the primary factors affecting the psychosocial health statues of elderly Nigerians, is economic stress. Since lifespans are increasing and the number of elderly Nigerians is growing, it is vital that this segment of the population have investments they can rely upon in tough economic times.

 A Surge in Mortgages Planned over the Next Two Years

Nigeria’s low cost mortgage lender plans to increase its capital from 5 billion naira at a rate of 100 billion naira per year, reports Bloomberg, which means that the number of yearly mortgages it grants could potentially increase from 2,500 to 100,000 over the next couple of years. This extra cash is expected to attract interest from other investors. The Federal Mortgage Bank of Nigeria (FMBN) will also launch around 1,500 ‘rent to own’ homes that will hopefully result in a significant number of new mortgages and purchases.

Investing in real estate in Nigeria makes sense considering rising demand, rising rental prices, and the need to be competitive against countries like South Africa. By providing more low-cost mortgages and attracting further investment in real estate, the FMBN will encourage employment across a plethora of sectors. It will also ensure that future senior populations are more secure, with many Nigerians being able to free up equity from their property if required.

Scaling Startups Across Africa

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In the African heterogeneous markets where Benin Republic is totally different from Nigerian market even though they share boundaries, the fundamental principle of scalability of companies will hit road blocks. As I have noted in the construct of Scalable Advantage, there are many elemental components in our markets which will make it nearly impossible to experience what Chinese and American entrepreneurs enjoy at scale.

Any startup needs to model its scalable advantage (SA) to ascertain its capacity to scale and win in the market place. There are many factors which determine a company’s scalable advantage. Some are external like regulation, industry of operation and size of the market. Others are internal and they include marginal cost, supply pipeline, among others. In this video, I explain how to model that advantage by looking at the core transaction frictions between selling and buying. The more the business eliminates the friction, the more scalable it becomes.

As I explained yesterday on WeChat, we need to learn how to pick markets in Africa and work to win therein. But any hope of hyper-scaling anything may not work.  Nigeria offers a great promise as it has decent scale to allow startups to thrive.

Nigeria is the China of Africa – one can build a real business in Nigeria. It does make sense to win Nigeria first before entering into small African countries just to say you are in many countries. Lagos State is the 5th or 6th largest African economy; River State is not far behind. We have a huge home market to find success before those expensive expansions outside home.

Simply, there is no immediate reason why you should open a shop say in Benin Republic when you do not have presence in the 6 geopolitical zones in Nigeria. You need to see these zones as being just as big as most small African countries.

The World’s Most Exciting App, Make a Version in Nigeria, Africa

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Pinduoduo

Many years ago, I described a scene I had noted as a secondary school student in my village market. In the piece which was published in the Harvard Business Review, I explained how market women gathered around a truck, pooling resources together to get big discounts on foodstuffs by buying in bulk. In China, someone has reduced the friction of that congregation with an app, making it easier for people to come together to buy things at scale for huge discounts. The platform is one of the most fascinating apps in the world right now. The app is called  Pinduoduo.

The women had gathered where the market’s largest sugar distributor was giving generous bulk discounts. It was a typical African open market, where people bring their goods for sale and afterwards take the remainders home. Late in the evening, the distributor observed that one of his trucks had broken down. He couldn’t bring everything home. He quickly started a promotion with even deeper discounts on bulk purchases.

Yes, the most important (emerging) social media company in the world now is Pinduoduo. It is an amazing ecommerce solution platform which is possibly going to lead into the new phase of social media ecommerce where the “social” makes sense. It allows users to participate in group buying deals in ways that they do not over-think and over-plan it.

Pinduoduo is disrupting markets and growing fast in China where it was invented. Its model is exciting: you want to buy 10 cups of rice. Certainly, a bag of rice offers deep discount over just buying the 10 cups. To get that discount, you put a bag of rice in your wish list, and then invite friends to take a look. Once you have gotten the number of people that would enable you buy a bag of rice, you have a deal. And then you would go and buy that bag of rice and everyone will share. At the end, because of the volume discount, you might have saved up to 90% on the 10 cups of rice.

Pinduoduo is less than three years old but it already has more than 300 million users. It is ranked the #2 most popular ecommerce app in China (behind Taobao). The app has a valuation of $15 billion and has raised nearly $2 billion.

Pinduoduo’s model, which combines low prices with group discounts that users can lock in by rounding up their friends on social media, has seen it quickly rise to the ranks of China’s top ecommerce companies, threatening ecommerce titans like JD.com and Alibaba…

The app allows customers to lock in low-price deals by rounding up a certain number of their friends to purchase the same item…

In this way, consumers can use WeChat to access Pinduoduo, and also to share product links with their friends, locking in deals and spreading the word about the app at the same time. These deals can involve discounts of up to 90%, as well as cashback incentives and even free products for loyal customers.

This is not Groupon because this is driven by customers and not retailers and merchants. You do not need to get a retailer to reduce the cost of the rice to enable you buy the 10 cups of rice on the premise that many more would come to buy-off the bag of rice within a time-window. Rather, driven by the users/buyers, you approach the retailer and pay for what is currently paid for a bag of rice. Unlike Groupon, you do not need many people to commit before the deal can be activated by a retailer.

Groupon’s vouchers required much larger numbers of people to sign up to each deal, forcing its users to wait around for strangers to join their group, and giving them limited control over the whole process….

Unlike Pinduoduo, Groupon also wasn’t an ecommerce vendor in its own right, but instead relied on retailers and restaurants to propose and agree to the discounts it offered on their behalf. This meant it had to lower the risk for businesses participating in its service, adding an extra layer of friction. All of these factors caused Groupon to later abandon the ‘group discount’ model in favour of a marketplace format.

I do think this app can be cloned in Nigeria. There is a market need for it. Yes, with the availability of smartphone, someone can make an app that resembles Pinduoduo in Nigeria. We have the same market friction as Chinese: we want to save and get good deals at scale. A WhatsApp integration would have been more optimal since it works at phone level (you can chat and call easily on a phone that rings) over say Facebook or Messenger.

What is Your Ecommerce Business Double Play?

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I noted in the duality element that digital products which thrive are typically both products and platforms. It would be hopeless to build modern digital products without having a moat through platforms. Interestingly, the greatest digital ICT utilities have double plays in their business models: if Amazon decimates many brick-and-mortar stores, it would welcome many online to sell them cloud services. Alibaba welcomes you to its marketplace platforms, and you certainly have signed up for its payment processing solutions which command commissions.

 

No matter how you see it, no one has done well in the world being a pure ecommerce firm (multi-vendor, multi-selection category, multi-product, etc marketplace; not ecommerce store) without a double play strategy. Consider that as you build one in Africa.

 

Based on the one oasis strategy, the double play will continue to support Amazon’s growth even as it loses money in the ecommerce business. You need your one oasis.

 

Zenvus Boundary for Real Estate Developers & Property Surveyors

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Zenvus Boundary real estate

To Zenvus Boundary Partners:

Thanks for joining the Zenvus Boundary partnership. We appreciate working with all of you. We write to note that we are releasing Zenvus Boundary flavor for real estate developers & surveyors tailored for government-licensed surveyors (learn how to join). Nothing changes on the mobile app. But in our web app, you would have option to download the report for Real Estate uses.

Zenvus Boundary maps farm, land or house perimeter boundaries, calculates the areas and populates the data onto Google Earth. From Zenvus portal, the surveys can be downloaded or printed. It supports cooperatives, governments and individual farmers, enabling these entities to have survey reports at a fraction of the typical cost of surveys.

This version will have the following features

  • Compatibility with the Surveyor General digital systems
  •  Exportable to other packages used in surveying
  • Archival capability
  • Costs less than 5% of the typical cost of digital surveys

If your state government has a special template, send it; team will make sure the format aligns with what the state demands.

Meanwhile, that farm or farmland does not need any complicated regulation. You Can begin there by downloading the app today.

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