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Home Blog Page 6787

Paying Attention to Emerging Trends Will Help Your Business Grow

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Rwanda is one of the fastest growing economies in the world, and it is a pride to Africa. I decided to take a study on some of the growing economies in Africa.

So, I was watched some documentaries on a few countries few days ago.

It is very important to know the economic trend of your country to align your business.

Small business owners in Nigeria fail at this a lot. I know several of them that just start businesses without any market research, talk less of watching the economic trend.

There are some things peculiar to the world of business that are worth of note and should be kept at the back of the mind in 2019.

Some of them are already evident, but I feel I should lay more emphasis on them.

  1. Growing population: What have you thought about the population of your country in Africa in 2019 and 2020. Well, the population of countries in Africa would be on a rise.

This would make it a very big consumer market. The population of Nigeria by 2020 would take a big rise and this is the best time to produce products that matter to consumers.

Now think about it, if Nigeria’s population would increase, what would be the basic needs and are they in abundance to meet up to the number that would be demanded?

  1. Increase in internet access: If there’s an increase in internet access, then there would an increase in the number of those who would be online.

Matter of fact, Africa has very high active internet users. Nigeria to be precise. The number of smartphone users also is quite high despite the expensive data cost. This can mean one thing as well: if Africa’s population keeps increasing and they have access to the internet, there would be lots of potential customers. You need to be sensitive to know how to position yourself.

  1. Increase in skilled labour force as well as technology: If businesses would emerge spontaneously, then there would be a huge demand for labour force; skilled labour force to me precise.

This is another avenue to position yourself either in technological advancements or training of the labour force.

There are others like agricultural demand which would be very high.

What is your business doing to position itself for the coming years?

Have you taken your time to observe the trend?

It’s quite important you take time to observe it and align your businesses with it.

Second half of 2019 would be an awesome half-year, when small businesses would boom if they are well positioned.

How well are you positioned?

Tekedia Contributors, Thousands Are Reading You. Send Your Articles.

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Dear Tekedia Contributors,

I want to thank all our contributors. My team had noted that some have asked how their articles are doing (i.e. traffic) on Tekedia. Unfortunately, we do not have traffic trackers on articles. I made that decision to avoid pursuing click-baits of things people click only to regret. So, no one knows how your posts are doing.

Nonetheless, they have been sending Alexa ranking which shows that Tekedia is around 93,000 in global ranking. Typically, for that to happen, it means a site receives thousands of visitors daily.

Source: Alexa.com ranking for Tekedia.com

Yet, I am confident you will understand. Our focus is professionals and nothing but professionals. We have no Facebook and Twitter strategy, and I do encourage my team not to bother sharing in those places. Ten professionals reading are better than 100 passersby. Amazon AWS through a $20,000 credit support means we do not need even intrusive terrible adverts.

We are building a mini-MBA in our ecosystem. Many have read articles therein and went to interviews and got offers. Many have used the works for academic seminars, and parliament has referenced it in Bills. And the blog is now evidently popular, according to Alexa.

Always remember: “Your most useful talent is the one people know you have”. Publish on Tekedia (send articles). From board positions to jobs, many have been rewarded for writing here.

Who Should You Go To For Financial Advice? Rich Man or Financial Advisors

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I was once in a conversation with someone who said he would rather listen to a rich man than listen to ‘all these financial advisers around’. I mean, why not?  Why not go straight to the person who has a proven track record of making more money from very little than someone who talks or writes about money, since on the surface that’s what financial experts do?

Who should you go to for financial advice?  The rich or Financial experts?

First, we need to consider what makes some people rich. And by the way who says financial experts cannot be rich?  So, how do people get rich? Well, I could try to enumerate the number of reasons below:

  • 1.Value Creation
  • 2.Inheritance
  • 3.Investment
  • 4.Sheer Luck
  • 5. Possession of marketable skills.

Considering the first (Value Creation), I would like to say that people like Bill Gates and Mark Zuckerberg fall into this category. So, if you go to them for advice on how to hit the next big thing off the internet, do you have the same level of digital skills to pull off what they did?  If you don’t, how exactly can they help you? Is there anything they can say to you outside what everyone else can say?  Like ‘Chase your dreams and believe in yourself ‘? I am not trying to downplay the value of networking with people like them, and neither am I saying it wouldn’t be a great pleasure meeting them for the effects can never be overemphasized. In the end, the main reason they hit it big was because they had the skill to pull off something that was needed in the world at the right time. In other words, they created value.

Considering the second (Inheritance), what financial advice can the Duke of Edinburgh or the Saudi Crown prince give you?  Create your own birth or dig an oil well?  I wish I could!

Considering the fourth (I will get back to the third), while trying to win a jackpot whatever the outcome maybe, the odds are against you from the onset.

Considering the fifth (Marketable Skill), I think people like Lionel Messi fall into this category. He gets paid for his football skills and that’s why he is rich. Any advice from Messi on how to be just like him should sound this way, keep playing until you become the greatest of all time.

As for the third (Investment), majority of the rich people around us are smart investors. Smart investors have good understanding of how to put the factors of production to work for their own benefits. If this is true, would it be wrong to call smart investors financial experts?  Of course not!  Warren Buffet and Aliko Dangote are typical examples.

Also, financial experts aren’t always rich smart investors. Governments hire them, financial institutions hire them, smart investors listen to them. If all these people do, who am I not to at least listen to them. You do not need to like their profession to know they are relevant.

Another reason why they are needed is because even rich people can go bankrupt. So, it’s not enough to be rich, staying there is even harder.

There are lists of former American sports men and women (whose names I wouldn’t like to mention) who made millions of dollars in their prime but later went bankrupt. Bad financial advice can crumble a man, a woman, a bank, a factory, and even a country. Turn that penny into a Pound.

So, on that question on this topic, everything depends on your state and level. Financial experts serve even the rich just as they serve anyone. The key is making sure you have the best around you. Of course, if you are lucky to have access to the rich, that alone can inspire and motivate you besides anything they can tell you.

Why Having a Strong Online Presence is Good for Your Business

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An adage says, “out of sight is out of mind.”

How strong is your online presence?

As an entrepreneur, I am a testimony of a big online presence. I started my entrepreneurial journey with no income. I had just finished my National Youth Service Corps program. I’d barely saved sixty-five thousand naira.

Being a creative writer, I know I would be deceiving myself if I was expecting an opportunity on a platter of gold. So, I went online and started honing my skills in writing. I did on many platforms like Facebook, Twitter, Blogs and LinkedIn.

It gave me visibility. The visibility brought huge clients that I couldn’t handle the tasks alone. I brought in amazing creative writers and we’ve been making money together.

In my two years of entrepreneurship journey, I have worked with amazing companies in building a strong online presence. The return on investment has really been impressive.

Here are the benefits attached to a strong online presence:

Increased brand visibility

It’s no longer a story that more than fifty percent of the world population spends time on the internet. Imagine how much it would cost your business to run an advert globally to get in front of these audiences. That’s where a strong online presence comes to the rescue. It gives your brand the much-needed visibility.

Increased in sales

Sales is always a number game. The more people know about your product, the tendency of increased sales. Businesses are created to make sales/profit. Imagine your business getting in front of a million people monthly. How good will it be for your sales?

I read an article about Grant Cardone sending millions of emails to sell a sales webinar. The outcome was quite unbelievable. He made excess profits.

When you talk about sales, talk about numbers.

Decreased in the cost of running adverts.

Why spend more on TV or radio adverts? TV and radio stations charged per minute or second they put out your adverts on their programs. Calculate how much it is costing you per month and year.

These days, most decision-makers don’t even have time to listen to the radio or watch television. Don’t get me wrong, some still do. But I say most of them don’t really do. They are busy attending business meetings and conferences. The easiest and cheapest means to reach them is through online platforms (emails, Facebook, Twitter, Instagram, LinkedIn and many more).

Increased return on investment

Spend little and earn more. A big presence online always brings a high return on investment. It’s tested and trusted means of generating revenue if run the right way.

If you want to go global, you need a strong online presence. TV or Radio adverts are not enough. A strong online presence will further complement your marketing and sales department.

The future of marketing is digital. The earlier you embrace it, the better the future of your business.

Why You Need To Love Success, It’s Beyond You

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Dear Youth,

I want you to love success, I want you to run after success, I want you to be crazy about succeeding.

Dear youth, you just have to succeed, it is no longer about you. It is beyond you, it is beyond your decision… You cannot choose to be average.

Your mom needs to retire soon from that menial job; you need to send her huge money. You don’t want her looking haggard by 55; she will retire soon, she needs plenty money to stay healthy.

Your dad will retire soon; pension will never be enough. Yes, he will need help – so such. Your 13 years old sister will become 18 soon. Don’t let her be pushed to the point of believing sex is the only way to get money.

Your 19 year old brother shouldn’t go into cyber crime because he couldn’t buy himself handouts. This isn’t about you, it is beyond you.

Your uncle paid your WASC fees 8 years ago, it has helped your life. Now his small kids are in SS2; don’t you think you can pay back his act of kindness.

Would you complain about being broke next 3 years when he says there isn’t no money to send them to the University. You must love success, you cannot afford to waste time.

Cousins search for uncles that will help send them money for handouts. They have called you a hundred times, you cannot help once. Remember that pastor that led you to Christ, his family needs help financially now.

The ministry is dying, he treks with his 4 children a mile to get to his church where he groomed you in Christ. You cannot give poverty a chance… No excuses

You cannot keep up with juvenile delinquency.. A lot is at stake.

Four years from now, if you meet with your secondary school teacher, would you stare at her kids and not drop a thousand naira?

This is not about you, it is beyond you.

Party, gist, WhatsApp all your life… It’s fine

Well, probably if you put in the real work now, you might be able to save your neighbor’s son in 4 years time. They may need just N50,000 to pay his hospital bills

But that might still be your salary in 4 years time, if you don’t put in the work. It’s not just about you.

You cannot afford to sleep every night; get up and grind. Grind hard, go through the pains, go through the hustle.

Remember you will get married soon, your sons shouldn’t make the same complaints you made; “if my father was rich, I would have accomplished this project a long time ago”.

So before you become really complacent and waste unnecessary time, I have pushed wisdom to you.

I hope you use it. Yes, I hope

Well, if you love mediocrity, remember people are standing on your shoulder now.

All Together

The simple fact is that the older we grow, we will have expanding futures and dreams to depend on our success.  This piece is not to pressure anyone into going into dubious means to get successful. I have never supported it and I will never support it. My main point is that you have to work hard, within the legal nexus, to be a blessing to others.

Nonetheless, I will recommend that you always remember that lives count on yours and that time doesn’t wait for anyone. So, whichever action you deem fit to take, do not procrastinate; do not be juvenile about it .

At this stage, you should have no excuses for taking action seeing we are so blessed with the internet. Seeing that access to relevant information is as easy  and  also seamless as it is.

We have a world to build. We have a continent to build. We have Africa to build. Do it legally and build your continent.