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AirBnB Finds Hotels, Now It Has a Stronger Business Model in Nigeria

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AirBnB has done what many expected: add hotel reservations at scale. Yes, renting parlors and tree-homes will not do it, for a long time, because many people especially in trust-challenged developing world will not sign-up in droves. So, it is a beauty that AirBnB is now going to offer hotel reservations.

The $31 billion home-sharing site said today (March 7) it had signed a deal to acquire HotelTonight, a curated booking site for boutique and independent hotels. The companies will operate as separate brands for now, while over time it will add select boutique HotelTonight rooms to the Airbnb platform.

The deal price was not disclosed. HotelTonight’s fundraising round in 2017 valued the company at about $460 million.

The acquisition follows Airbnb’s efforts to add more professional and curated listings—more hotel-like, you might say—to its site ahead of a rumored initial public offering. In January, Airbnb said the number of rooms available on its site that hosts classified as hotels, bed and breakfasts, hostels, or resorts increased 152% over the previous year, though it didn’t provide the underlying numbers on that inventory.

This new strategy will help AirBnB grow in Nigeria where I have noted that the company is struggling. Unfortunately, the implication is that Hotels.ng and Jumia Travels will now be on the crosshairs of AirBnB. As that happens, customers win via competition in the sector.

The root of this issue is Nigeria, and it is a big problem that is evident to most entrepreneurs, depending on the business sector. Because of the low level of trust, especially in digital business, Nigerians like “cash and carry” transactions, where that cash now includes digital payments.In essence, we want to spend money on something and get the gratification immediately. Or better, we want to inspect before we pay.

AirBnB has hotel-booking business now

All Together

The commodification of trust is an industry challenge in Nigeria. That is the weakest link of AirBnB business. But with hotel chains, people will feel safer. The fact is this: paying for a stranger’s living room, just because you saw it online is not what many Nigerians are open to. But paying for a hotel is assumed to be less risky because the hotel is there unlike a home. Uber does not have this issue because the service is offered before payment is made to the Uber system. In AirBnB, the reservation is done before the service is done, creating a new layer, that requires deepening of trust first. With a hotel booking site, AirBnB opens a new dimension in its business which will be promising in Nigeria.

Why Airbnb Struggles In Nigeria

“Ndu bu isi” [Life is first]

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“Ndu bu isi” [Life is first] is one of the most popular names in Igbo land. Parents name Ndubuisi because for everything one must live to find success. Ndubuisi removes defeatism with unbelievable optimism that if there is life, there will be progress. So, daily, the Igbo man or woman thrives to see how to keep moving because if that life stays, one day, success will come.

As he lives that life, elders will push him on the path of “Igba mbo” [do something no matter how small] and keep pushing hard and harder. It is that Igba mbo that will bring success, and once that person begins, help will come. Yes, “Onye aghana nwanne ya” [you cannot forget your brethren], they say.

I join the queen of the big screen, Genevieve Nnaji, to ask for every tribe to vote in peace especially in Lagos. Igbos in Lagos are just there to live. Some may like to vote for PDP, please they should NOT be attacked – it is their constitutional rights in Nigeria. They are not taking anyone’s land – for them to find more markets, they wish their hosts progress! Yes, no tribe invests in the host communities than Igbos.

Peace Nigeria especially in Lagos as we vote tomorrow.

 

Genevieve Nnaji wrote:

“Ndi Yoruba na Igbo-Phobia”
The Igbos have never been the problem with Nigeria or wherever they find themselves. This is not ethnic jingoism or bigotry. The Igbos will never foment troubles where they are because they know that “Isi Kote Ebu, Ogbaa Ya” They also know deep in their hearts that “Ife Onye Metalu, Obulu.” The Igbos will never kill others to live because they believe that “Ndu bu Isi” Yes, murder or “Igbu Ochu” is one of the most despicable crimes amongst the Igbos. The Igbos believe that once you are alive, there is always a way left to succeed. The “Igba Mbo” is perhaps the best gift of the Igboman.

Yes, the Igbos struggle to make it in life. They are industrious, assiduous & sedulous. The Igbos also believe in helping one another. That’s why you hear “Onye Aghana Nwanne Ya.” There is also no lateness in making it in life amongst the Igbos because “Ebe Onye Oso Ruru, Onye Ije Geru” and Uwa Mgbede Ka Mma” Igbo businessmen are scattered all over the world.

Wherever they are, they make their homes, building houses & gentrifying districts. For most lgbos, “Ala bu Otu.” Igbos are liberal, accommodating & very friendly to foreigners. This is because they are themselves scattered all over the world as immigrants.

Na Lagos, Ndi Igbo n’agba oso ahia, Igbo n’ere gala na go slow, Igbo n’aru conductor, umu Igbo bu importers buru manufacturers, Igbo no into clearing and forwarding, Igbo n’esi nri, umunna n’ere motor parts, Igbo n’aru police na oru aka. Ndi Igbo adiro selective with jobs maka na onye ruo, orie. But the Igbos will never take your lands or countries from you.

The Igboman thinks about his native home. Yes, you will never provide him with “akpu”, bitter leaves soup, palm wine, isi ewu & other scrumptious dishes he misses at Igboland. While living in your country or State, never you imagine the Igbo is not thinking about his village. My friend, he does that everyday. Where ever the Igbos ubicate, their hearts are not far from their native homes.

Stop killing the Igbos. They will only make their money & go back to their land. And they know how to make legitimate money. Yes, where you see nothing, the Igbos with their gimlet eyes see “Ego.”

So when next you meet an Igboman, ask him “Nna, how far?” If you are lucky & he had done a successful business deal, he might just take you out for lunch. Yes, the Igbos like sharing. On the other hand, if business is low, he will tell you the normal clichés… “Obodo bu Igwe” or Ife an’eme Adiro Easy” or “Ogbogu di High.” Look at his face closely as he laments. You will see no signs of defeatism. Mind you, he might just be carrying 1Million naira in his pockets. Just that the money had already been budgeted for… “Sontin…es!!!”

Daalu.

LinkedIn Comment on Feed

I think Genevieve Nnaji finished work here, that makes her a real Nwa-ada Igbo. The message is very clear, the squabbles and altercations are uncalled for. You cannot successfully intimidate an Igboman, it’s always counterproductive.

Lagos has always pride itself as Centre of Excellence, a cosmopolitan city per excellence. When you now begin to hear some of these disturbing news and events, it makes nonsense of every good thing Lagos is known for, even the ‘suffering and smiling’ disposition that is legendary in the land.

Politics and elections will always come around, but what doesn’t come around again is a life taken out. The fear mongering and rumours have been swelling, not a good sign. Nigeria has already taken enough beaten in its different parts, adding Lagos to it may finally bring everyone down.

If one cannot freely vote for any party of his/her choice, then there’s no need running campaigns and talking about elections; it’s a complete waste of time. We can all do much better!

God bless Nigeria.

Google Duplex Begins Labour Dislocation of Jobs as It Simplifies Restaurant Reservations

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It is now official: Google Duplex is now at work. Yes, if you live in 43 states in U.S., you can use the AI system to book restaurant reservations if you have some Android devices. As this product scales around the world, some restaurant staff will see job dislocation. Sure, they will need to find new jobs as we celebrate the capacity of technology to simplify frictions in our lives. Yes, it looks increasingly clear that the AI future will bring pains to many citizens of the earth, and it makes sense for policymakers to start examining how to mitigate severe labour dislocations.

From Phoenix to Atlanta, it’s been great to see many of you using our new Google Assistant feature built on Duplex technology to quickly book restaurant reservations over the phone. Thanks to your feedback, we’re beginning to make this feature available to more people across the United States. Now, you can use it on all Pixel phones in 43 U.S. states.

All it takes is a few seconds to tell your Assistant where you’d like to go. Just ask the Assistant on your phone, “Book a table for four people at [restaurant name] tomorrow night.” The Assistant will then call the restaurant to see if it can accommodate your request. Once your reservation is successfully made, you’ll receive a notification on your phone, an email update and a calendar invite so you don’t forget.

We look forward to bringing this service to more people across the U.S. to make planning a night out just a bit easier. Over the next few weeks, we’ll start slowly bringing this feature to more Android and iOS devices, and will continue to incorporate feedback as we continue testing. Bon appétit!

Watch This – Google Assistant Makes Actual Phone Calls [Video]

The Dews Will Come – Do Not Give Up

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No matter what the challenges may be, do NOT give up on tomorrow. Your future has a promise; you just have to live into it. The fact is this: Change happens and the dews come!

Those days in FUTO, we skipped meals. And we ate in the bukka because the school canteens were very expensive.

Then, after graduating on a Friday with B.Eng in electrical & electronics engineering, I began work on a Monday. They provided a car with a driver, a great salary, a house, and magically the food problem disappeared. By the time I got to Diamond Bank, I had enough money to buy food for street boys near Allen Avenue in Ikeja where I lived then. It was a ritual: every Friday the “chairman” would pay for the mama put, for the boys to eat.

That transformation, from skipping meals to buying meals for people, remains evergreen.

The message is this: any situation will change. To those looking for work, looking for business opportunities, BELIEVE in the promise of tomorrow. Do not give up; your moment will come.

“Extending the Frontier” by Ndubuisi Ekekwe [Video]

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Watch this video: it was recorded during the Tony Elumelu Forum which I delivered the plenary in 2017. I have other videos here. As I write, one of our Nigerian sisters has built a business on teaching people business processes relying heavily on the videos. She gathers people together in cities and they watch the videos, and she explains some elements. There are also WhatsApp groups discussing them.