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How Artificial Intelligence can improve your website

By
Chinedu Junior Ihekwoaba
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0

Having a successful website can be a demanding task because of the high cost of creating and maintaining it. It’s hard to put together – creating excellent content, improving Search Engine Optimization (SEO) and making sure your users have the best possible experience.

Artificial Intelligence (AI) is here to streamline some of these essential tasks to make running your site easier.

Let’s take a look at how Artificial Intelligence can improve your WordPress website.

  • Enhance your content’s SEO to improve site visibility

SEO is an important part of creating content for the web. For the success of your site, you need to get it to rank with search engines so that users can find it. Even though not all SEO has to do with your content, optimizing your text and images is essential. However, it is important to note that optimizing your content can be time-consuming. You can speed up the process through Artificial Intelligence. Make use of WordLift if you run a blog or other text-heavy site to improve your content’s SEO. Additionally, Images can be optimized with Artificial Intelligence through the use of Automatic Alternative Text.

  • Refine your spelling, grammar, and word choice to enhance your content

It is very important to make use of correct spelling and grammar. Its function is that it will influence new visitors’ perceptions of your site. Many spelling and grammar errors on your website will make it seem less trustworthy and unprofessional. Additionally, your word choice also counts. Artificial Intelligence like Jetpack will proofread your spelling and grammar for you. Lastly, it also checks for style errors.

  • Automate Customer Service for your E-Commerce Site to escalate Sales

In recent times, you don’t need to wait on hold for customer service. Customers are getting demands thus, they need fast responses to their inquiries which contact forms and customer service lines can’t provide. When you make use of Artificial Intelligence for your customer service, it will keep you from answering requests all day while also providing your customers with the service they need. Artificial Intelligence that can aid to direct customers around your site and answer basic questions is called chatbots.

Having examined the aforementioned points, it is clear that Artificial Intelligence is a necessity when it comes to WordPress website because it will help to free up your time.

How To Shape Customers into The Best Brand Ambassadors

By
Chinedu Junior Ihekwoaba
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0

Customers are very tricky nowadays, so it takes a lot to satisfy them. With the latest technologies, customers can order for the goods they need from a mobile device which will be delivered to their doorstep at the fastest possible time. Social media is used by UPS as a tool to anticipate customer needs and improve service times and efficiencies. For instance, Apple’s executive team reads customer emails virtually every day to ensure that the business aligns with the main concerns of the customer base.

Nowadays companies are getting more engaged and dedicated to their target audiences, and that has led to the improvement in brand loyalty and overall customer experience. However, there is still a large chasm between those who adore and promote for a brand and those that simply use their beloved products or services out of a sense of loyalty.

The objective for any business owner must be to convert customers into the best brand ambassadors. Those brand ambassadors are individuals who noticeably exhibit the adoption, use, and preference for a certain brand.

Below are ways by which you can shape customers into the best brand ambassadors.

  • Request for UGC

User-generated content (UGC) is a powerful tool that can aid you to market your brand and shape your customers into the best brand ambassadors. This is free and useful as it acts as relevant and valuable feedback on a customer-to-customer basis. Not only that, but it also authenticates your business, and switch a customer to a brand ambassador. 

  • Deliver a wonderful customer experience

With modern manufacturing techniques and a viable world-wide commerce arena, products purchased are almost flawless. Which means the only differentiating factor may be the total client experience created by your business. There are some questions you need to ask yourself, which are – whether your site is slow? Is it tough to navigate? Are you managing the customer’s experience from the first touch to the last? If the answers to those questions are negative, you will have a tough time switching your customers to the best brand ambassadors. 

  • Request for Feedback

Just think for a moment, how many of your customers refer their friends and families to your business? If they are many, then you have many potential brand ambassadors in your hand. The mechanism you can make use of is to embed a rating scale on your site or a post-purchase survey that request for a reply to a “how likely are you to recommend” message. After that, you can add those who rate you a 9 or 10 to your potential pool of ambassadors. 

  • Craft Loyalty Programs

The objective of this step is to drive brand loyalty through repeat business. When you do that repeatedly, the customer will be shaped into the best brand ambassadors. All you need to do is to keep it simple. This is the rationale behind credit card companies making use of the “1% or 2% back on every purchase” idea rather than a tiered rewards program that includes many categories to manage. This means simplicity drives devotion and adoption. 

  • Craft Value through Cost

If you offer your product for free, your customers may feel there is no exact value to the offering. For instance, companies like Amazon that charges their customers’ high membership fee will ensure that their customers commit to their service and extract every last bit of value out of it. This ensures that about 40% of US citizens make use of their premium service. 

Final Word…

Reflect on the aforementioned ways and you will find it much easier to shape your customers into the best brand ambassadors.

Updated: Tecno’s Transsion Closed at $6.5 billion on IPO Debut

By
Ndubuisi Ekekwe
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5

Update: this post has been updated – Transsion’s (makers of Tecno) closed at $6.48 billion valuation on its IPO debut, well ahead of $4 billion it was priced.

The Chinese smartphone company that’s taken Africa by storm had a gangbusters stock market debut. Transsion, which dominates Africa’s phone market with its Tecno brand, soared as much as 96% on its first day of trading on China’s Nasdaq-style stock market, briefly pushing its valuation to $7.7 billion.The stock later gave up some of those gains but still closed up 64%, valuing Transsion at 46.24 billion yuan ($6.48 billion).

Africa was Samsung nation before Tecno came. Today, Transsion (parent of Tecno, Infinix, itel) commands close to 47% of the market share. And based on that market leadership, Transsion is now worth about $4 billion. This is how CNN put it: “Chinese smartphone maker Transsion, which is dominating Africa with its Tecno brand, has raised nearly $400 million in an IPO on China’s hot new tech-focused stock market… pushes Transsion’s valuation to $3.95 billion”.

The Shenzhen-based company said in a stock market filing Wednesday that it sold 80 million shares for 35.15 yuan ($4.93) each, raising 2.81 billion yuan ($395 million).

The share sale pushes Transsion’s valuation to $3.95 billion and establishes the company as one of the biggest attractions on the Star Market, China’s answer to the Nasdaq.

The company said that its shares would begin trading “as soon as possible.”

Transsion — which also makes Itel and Infinix phones — doesn’t do business in China, despite being based there. But it controls a huge part of the smartphone market in Africa.

The interests on Tecno, and in extension Africa, are huge: “Its offering triggered a rush among investors. Only one in 20 online bidders were allocated shares, while only three in 1,000 offline bidders were successful.” Yes, as these investors were betting on Tecno, they were in reality believing in Africa since Tecno has no core strategic interest in pursuing the Chinese market at scale. My point is this: abundance is in Africa, but it has to be unlocked. Tecno did it for smartphones and it is having its moments. As the risks abound, so are the opportunities in Africa.

Just after hitting submit button on this piece which ran earlier this morning, I received this press release from Control Risk. Did you see Nigeria? Huge Risk but also massive Reward. That is the state of Africa in general – and if you want to eliminate all the risks, you will never buy a ticket from that Switzerland, Sweden or New York to venture into Nairobi, Lagos or Accra.

Tecno came with a new basis of competition – a parallel to anything Samsung was doing, picking to win from the flanks, as encapsulated by Sun Tzu in the Art of War. Before Teco, buying smartphone was in glass shops, but they made the process accessible physically and in monetarily terms, by working with shops in open markets to pursue the mission. That strategy has berthed a $4 billion company.

People, the opportunities in Africa remain unbounded but that does not mean that unlocking them is easy. But those that do will find glory. Tecno is having its moments.

Chuck This Way! An Art Gallery with a Passion for Africa

By
Nnamdi Madichie
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0

Historically, galleries have always needed to manage old relationships and cultivate networks in order to stay relevant. In today’s cultural landscape simple process has taken on a more complex approach that requires lateral thinking, creativity and innovation, in order to develop strategies that promote conversations about the Art as well as customer engagement.

Marketing art and artists today requires an approach that fosters resonance and amplification of the art and artists in both online and offline spaces.

A wholesome art-centred approach to marketing lies at the intersection of aesthetics, economics, and emotive storytelling. For a gallery, it starts with the induction of a rich heritage and cultural significance unique to the gallery. That is exactly what Chuck Gallery exudes as the first private art space in the North West England dedicated to the promotion of contemporary African art in Manchester (United Kingdom). As the founder and proprietor Chukwudi Onwudiwe tells me:

As an independent contemporary African art gallery, setting up in Manchester was deliberate – a city of creativity and diversity and a hotbed for radical ideas that influence political and social thinking.

Indeed, the registered address of Chuck Gallery on Plymouth Grove  is instructive. This is a street that houses a rich history of local creatives like Elizabeth Gaskell and is in close proximity to prominent landmarks such as the Victoria Baths and the University of Manchester.

Situating a modern and contemporary art gallery in such a progressive quarter is not only appropriate but also creates a connective link to the continued heritage of creativity of the quarter, city and wider geographic space spanning Africa and the diasporic chords.

Chuck Art Gallery is located at 166 Plymouth Grove, Manchester, M13 0AF, United Kingdom.

This article is excerpted from a recently published book chapter on Arts Marketing in Contemporary Issues in Marketing: Principles and Practice, 388-419. London: Sage.

Nigeria’s Big Challenge on Human Development

By
Ndubuisi Ekekwe
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3

China has 99% primary education enrollment with less than 10% university attainment. They put all the good money in primary education. America does the same where primary and secondary are largely free. But in Nigeria, we flip it, taking care of a few to the detriment of many. Why should a professor be paid $2,000 per month when a primary school teacher cannot even get $100 monthly? The most important education is primary education. 

Yet, from state to federal levels, Nigeria continues to pump more money into universities, leaving primary and secondary severely underfunded. That is not to say that we are funding universities adequately – my point is that the little money we have should be prioritized for basic education.

U.S. does it this way – if you want to go to a university, pay for it or take loan; government has nothing on it. But if you are super-talented, U.S. can give you a scholarship. China follows the same playbook. But in Nigeria, public university students are on partial scholarships, through subsidies, thereby making people with no need to be near any university to enroll. Why not? There is no cost-to-benefit analysis to be undertaken at individual level because it is government that is wasting its money. So, people waltz through universities, sustainable the current paralysis.

But as we subsidize the few to attend universities, illiteracy is massively scaled in pockets of communities: Yobe has literacy rate of 7.2 according to the National Bureau of Statistics. You may wonder if the across the board subsidies in the pubic universities could have gotten more kids to schools.

Nigeria needs to invest more on basic education – the current trajectory is not efficient. Making that turn is a challenge which has to be managed. Yes, it is either we find money to fund basic education and universities concurrently or we prioritize basic education, and remove all subsidies in universities. Everyone needs basic education – a really good one – but those that want to go to universities should find alternative sources to do. Subsidizing few thousands while millions fade, as we do, will not advance this nation.(Government can always award scholarships to extremely talented kids.)

Sure – you can accuse me that I benefited from this subsidy while a student in FUTO, Owerri. But notice that I have been an advocate to push more money to basic education in many speeches. Simply, I do believe that it is the right thing to do.

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