He was on Horeb, and saw a burning bush: the bush was on fire but it did not burn up. So he thought, “I will go over and see this strange sight—why the bush does not burn up.”

First, his attention was needed [undistracted] for a very important message. He needed to be consumed by something uncommon. Second, his bravery was tested: he went over instead of running away when he saw the burning bush.

Then, his God called him “Moses! Moses!” and revealed a very important mission: “I am sending you to Pharaoh to bring my people the Israelites out of Egypt”.

In companies, only undistracted and attentive people are typically called to execute higher missions [Moses was attentive to have seen the burning bush] – think of new market opportunities and shifts in customer preferences. Firms typically put the selected ones through tests with uncommon KPIs and targets to see how they respond [can you stand a burning bush like Moses?]. In business, some firms may ask you to leave your country to go and save a new subsidiary in a very challenging territory.

Some leaders give up while others take the challenge and look up. Usually, in the middle of that challenge, glory comes [Moses would lead Israelites, he has been hired]. In business, the role could be a CEO, MD, etc to transform the business.

It is important to note that you must not be 100% ready to take up that challenge. I have noted that any job where you are 100% ready is one that has discounted your capabilities [to be 100% ready means you have done that job in the past and did it well. So, keeping you there means you are on paralysis, not moving upward]. But typically, great companies provide support [the Lord assured Moses that He would be with him]. Yes, your firm would be with you.

For companies, do not send leaders on missions without support. The Lord prepared Moses and gave him assurances of support all the way. He identified the mission, and gave him a roadmap to present the mission to elders of Israel.

God also said to Moses, “Say to the Israelites, ‘The Lord,^[d] the God of your fathers—the God of Abraham, the God of Isaac and the God of Jacob—has sent me to you.’ […]

“Go, assemble the elders of Israel and say to them, ‘The Lord, the God of your fathers—the God of Abraham, Isaac and Jacob—appeared to me and said: I have watched over you and have seen what has been done to you in Egypt.

Just as I AM [the highest authority] empowered Moses, firms must use high authority to communicate great missions.

COMMENT FROM LINKEDIN FEED

The Scripture is what it is, the misinterpretation and misrepresentation are all about human inadequacies and deficiencies; and therefore depending on one’s depth or shallowness, a warped idea could spring up from time to time.

To the business side of it, the piece can be dissected properly by looking at the two principal entities: the firm and individuals; put in another way: employer and employees. For the firms, their own culpability largely centres on support, atleast for those firms with foresight enough to identify those individuals who don’t suffer from distractions, and with the bravery to equally withstand the pressure. It now depends on how much support the firms offer, God promised Moses support, and He delivered on that. When firms offer great support, those individuals with such capabilities will deliver.

On the part of individuals, this concerns both those in public service and private sector. We do not lack intelligent people with foresight and vision, there are many people with such qualities. But one thing I feel is lacking in a lot of people is DISCIPLINE to follow through. You may have all the qualities out there, without discipline, no important goal can be pursued or executed to its logical conclusion.

Reference: Exodus 3:1-17 New International Version (NIV)

3 Now Moses was tending the flock of Jethro his father-in-law, the priest of Midian, and he led the flock to the far side of the wilderness and came to Horeb, the mountain of God. ² There the angel of the Lord appeared to him in flames of fire from within a bush. Moses saw that though the bush was on fire it did not burn up. ³ So Moses thought, “I will go over and see this strange sight—why the bush does not burn up.”

⁴ When the Lord saw that he had gone over to look, God called to him from within the bush, “Moses! Moses!”

And Moses said, “Here I am.”

⁵ “Do not come any closer,” God said. “Take off your sandals, for the place where you are standing is holy ground.” ⁶ Then he said, “I am the God of your father,^[a] the God of Abraham, the God of Isaac and the God of Jacob.” At this, Moses hid his face, because he was afraid to look at God.

⁷ The Lord said, “I have indeed seen the misery of my people in Egypt. I have heard them crying out because of their slave drivers, and I am concerned about their suffering. ⁸ So I have come down to rescue them from the hand of the Egyptians and to bring them up out of that land into a good and spacious land, a land flowing with milk and honey—the home of the Canaanites, Hittites, Amorites, Perizzites, Hivites and Jebusites. ⁹ And now the cry of the Israelites has reached me, and I have seen the way the Egyptians are oppressing them. ¹⁰ So now, go. I am sending you to Pharaoh to bring my people the Israelites out of Egypt.”

¹¹ But Moses said to God, “Who am I that I should go to Pharaoh and bring the Israelites out of Egypt?”

¹² And God said, “I will be with you. And this will be the sign to you that it is I who have sent you: When you have brought the people out of Egypt, you^[b] will worship God on this mountain.”

¹³ Moses said to God, “Suppose I go to the Israelites and say to them, ‘The God of your fathers has sent me to you,’ and they ask me, ‘What is his name?’ Then what shall I tell them?”

¹⁴ God said to Moses, “I am who I am.^[c] This is what you are to say to the Israelites: ‘I am has sent me to you.’”

15 God also said to Moses, “Say to the Israelites, ‘The Lord,[d] the God of your fathers—the God of Abraham, the God of Isaac and the God of Jacob—has sent me to you.’

“This is my name forever,
the name you shall call me
from generation to generation.

16 “Go, assemble the elders of Israel and say to them, ‘The Lord, the God of your fathers—the God of Abraham, Isaac and Jacob—appeared to me and said: I have watched over you and have seen what has been done to you in Egypt. 17 And I have promised to bring you up out of your misery in Egypt into the land of the Canaanites, Hittites, Amorites, Perizzites, Hivites and Jebusites—a land flowing with milk and honey.’